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American Marketing Association (AMA) Target Audience
User Segments
Age: 20
Gender: Female
Occupation: Undergraduate Marketing Student
Education: Bachelor's Degree (in progress)
Age: 21
Gender: Male
Occupation: Part-Time Marketing Assistant
Education: Bachelor's Degree (in progress)
Age: 19
Gender: Female
Occupation: College Student
Education: High School Diploma
Sarah Chen
Goals
- Secure a valuable marketing internship for next summer to gain practical experience
- Expand my professional network by connecting with industry leaders and mentors
- Develop strong foundational marketing skills to be job-ready upon graduation.
Pain Points
- Difficulty finding relevant internship opportunities that align with my career interests
- Feeling overwhelmed by the sheer volume of marketing concepts and trying to prioritize learning
- Limited access to experienced marketing professionals for mentorship and guidance.
American Marketing Association (AMA) Geographic Distribution
AMA primarily serves North America, with a strong presence in the US and Canada, followed by smaller international footprints.
Top Countries
United States
Canada
United Kingdom
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
AMA members typically come from medium to high-income households, often 2-4 person households, reflecting professional careers.
Employment Status
Income Distribution
Education Level
American Marketing Association (AMA) Behavior Analysis
Behavior Profile
Device Breakdown
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