The target audience for the American Marketing Association (AMA) includes marketing professionals at all career stages, from students to seasoned experts. It encompasses individuals working in various roles, such as marketing managers, brand strategists, digital marketing specialists, and sales professionals. Additionally, the AMA targets academics, researchers, and educators in the marketing field, as well as small business owners and freelancers who need marketing expertise to grow their businesses. The audience also includes collegiate students pursuing marketing-related studies.