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Executive Summary
The American Marketing Association (AMA) is a professional organization for marketers. They offer a variety of resources and services to their members, including training, certifications, publications, and networking opportunities. The AMA is a community-based organization with chapters across North America and around the world.
Industries
Major Markets
United States
Canada
United KingdomAmerican Marketing Association Top Products
Brand Positioning
Customer Sentiments
American Marketing Association Key Value Propositions
American Marketing Association SWOT Analysis
Strengths
Recognized brand and reputation
Large and active membership base
Wide range of resources and services
Weaknesses
Membership fees can be a barrier for some
Competition from free online resources
Content can be US-centric, limiting global appeal
Opportunities
Expand online learning and digital offerings
Partner with businesses for specialized training
Increase global reach and membership
Threats
Changing marketing landscape and skills demand
Economic downturns impacting membership
Free online resources and communities
The American Marketing Association (AMA) operates within the marketing and advertising industry. They provide resources and a professional community for marketers at all levels of their careers. The AMA also supports marketing academics and researchers.
Market Growth Stage
Pace of Market Growth
American Marketing Association Target Audience
Geographic Insights
The AMA has a strong presence in North America, with the US and Canada accounting for 75% of its estimated user base.
Top Countries
United States
60% market share
Canada
15% market share
United Kingdom
8% market share
India
5% market share
Australia
4% market share
American Marketing Association Audience Segments
The AMA targets marketing professionals of all levels, including students, recent graduates, and experienced executives. They also target academics and researchers in the marketing field.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor American Marketing Association
Content Marketing & Thought Leadership
Build a robust content strategy focusing on high-quality, relevant articles, blog posts, and webinars covering emerging marketing trends. This will position the AMA as a leading thought leader, attracting both professionals and academics to their platform.
Learn moreLeverage Alumni Network and Referral Programs
Implement an alumni referral program rewarding existing members for successful referrals of new members. This will tap into a valuable network of existing professionals and academics to drive membership growth and retention.
Learn moreTargeted Digital Advertising & Social Media Marketing
Utilize targeted digital advertising campaigns across relevant platforms like LinkedIn and Facebook to reach specific segments of marketing professionals and academics. This will increase brand awareness and drive traffic to AMA's website and membership offerings.
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