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American Marketing Association
The American Marketing Association (AMA) is a professional organization for marketers. They offer a variety of resources and services to their members, including training, certifications, publications, and networking opportunities. The AMA is a community-based organization with chapters across North America and around the world.
Company : American Marketing Association
Industry : MarketingAdvertisingProfessional Development
American Marketing Association Key Value propositions
American Marketing Association Latest news
American Marketing Association | AMA
American Marketing Association | AMA - American Marketing Association.
American Medical Association
Top news stories from AMA Morning Rounds®: Week of June 24, 2024. In the news ... AMA Alliance · AMPAC · AMA Foundation. The best in medicine, delivered to your ...
What is Marketing? — The Definition of Marketing — AMA
The AMA's definitions of marketing and marketing research are reviewed and reapproved/modified regularly by a panel of five scholars who are active researchers.
WADA publishes new Guidelines for Major Events | World Anti ...
May 22, 2024 ... ... ama.org. Note: (1) WADA's Policy for the Application of the International Standard for Code Compliance by Signatories (ISCCS) also known as ...
American Marketing Association SWOT Analysis
Strengths
Recognized brand and reputationLarge and active membership baseWide range of resources and services
Weaknesses
Membership fees can be a barrier for someCompetition from free online resourcesContent can be US-centric, limiting global appeal
Opportunities
Expand online learning and digital offeringsPartner with businesses for specialized trainingIncrease global reach and membership
Threats
Changing marketing landscape and skills demandEconomic downturns impacting membershipFree online resources and communities
Top Marketing Strategies for American Marketing Association
Targeted Digital Advertising & Social Media Marketing
Utilize targeted digital advertising campaigns across relevant platforms like LinkedIn and Facebook to reach specific segments of marketing professionals and academics. This will increase brand awareness and drive traffic to AMA's website and membership offerings.
American Marketing Association User Persona
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American Marketing Association Geographic and Demographic Insights
Geographic Insights: The AMA has a strong presence in North America, with the US and Canada accounting for 75% of its estimated user base.
Top Countries
United States
60%
Canada
15%
United Kingdom
8%
India
5%
Australia
4%
Demographic Insights: The AMA's target audience skews slightly female and falls primarily within the 25-44 age range, reflecting professionals in early to mid-career stages.
Age Distribution
Gender Distribution
American Marketing Association Socio-economic Profile
Household and Income Insights: The AMA's audience typically falls within the middle-income bracket, with a mix of household sizes.
Educational and Employment Insights: The majority of AMA's target users are full-time employed or business owners with University or College level education.
Households Size
Income Distribution
Education Level
Employment Status
American Marketing Association Behavioral Insights
Interest-Based Insights: AMA's audience is interested in business, technology, marketing, finance, travel, career development, and self-improvement.
Technology and Social Media Usage: AMA's audience uses LinkedIn the most, followed by YouTube and Instagram, primarily on desktop devices.
Interests
Device Breakdown
Social Media Usage
American Marketing Association Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| The Chartered Institute of Marketing (CIM) | 25.5% | Marketing, Professional Development, Chartered Marketer |
| Sales & Marketing Executives International (SMEI) | 15.3% | Sales, Marketing, Business Development |
| American Advertising Federation (AAF) | 12.2% | Advertising, Media, Marketing Communications |
