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Executive Summary

Industries

Marketing Professional DevelopmentAcademic ResearchNetworking & Community

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

American Marketing Association (AMA) Top Products

B2B Marketing Community
Confident Career Move: Job Searching Secrets
Becoming a Marketing Manager

Brand Positioning

The AMA positions itself as the world's largest, essential community for all marketers, providing comprehensive resources, expertise, and networking opportunities to foster professional growth and advance the marketing profession.

Customer Sentiments

Customer sentiment is likely positive, driven by the AMA's comprehensive offerings for professional development, networking, and knowledge resources across various career stages. Members highly value the opportunities to enhance skills, connect with peers, and stay updated on industry trends.

American Marketing Association (AMA) Key Value Propositions

The AMA's key value proposition lies in its holistic support for marketers through professional development, community building, and access to cutting-edge knowledge. It empowers individuals at all career stages to enhance skills, expand networks, and gain professional recognition within the dynamic marketing industry.

Professional Development
Community & Networking
Knowledge & Research
Career Advancement

American Marketing Association (AMA) SWOT Analysis

Strengths

World's largest marketing association with vast network.

Comprehensive resources for all career stages.

Strong academic and professional chapter presence.

Weaknesses

Potential for content overload given breadth of topics.

Reliance on membership model for revenue.

Global reach could be expanded beyond North America.

Opportunities

Expand digital offerings for global access.

Develop more specialized certifications for niche markets.

Leverage AI for personalized content recommendations.

Threats

Competition from specialized online course providers.

Rapid changes in marketing trends requiring constant updates.

Economic downturns impacting membership renewals.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

American Marketing Association (AMA) Target Audience

View Details

Geographic Insights

AMA primarily serves North America, with a strong presence in the US and Canada, followed by smaller international footprints.

Top Countries

United States flag

United States

80% market share

Canada flag

Canada

10% market share

United Kingdom flag

United Kingdom

2% market share

Australia flag

Australia

1.5% market share

India flag

India

1% market share

American Marketing Association (AMA) Audience Segments

Undergraduate Marketing Students

18-22 years

Male • Female

North America

Marketing & Sales Professionals

23-65 years

Male • Female

North America

Small Business Owners & Freelancers

25-65 years

Male • Female

North America

Marketing Scholars & Academics

25-70 years

Male • Female

North America

Doctoral Students & Early Career Academics

22-35 years

Male • Female

North America

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor American Marketing Association (AMA)

Personalized User Onboarding

Tailor the onboarding experience to each user segment (marketing professionals, academics, students, small business owners). This will increase engagement and perceived value from the AMA membership right from the start, encouraging long-term retention.

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Dedicated User Community

Foster a strong community around the AMA by creating a platform for members to connect, share insights, and collaborate. This will enhance the sense of belonging and provide continuous value beyond the core membership features.

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Product Benefit Reinforcement in Onboarding

Clearly communicate the key benefits of AMA membership during the onboarding process, highlighting the value proposition for each persona. This will increase member activation and drive usage of the various resources, such as training, research, and networking opportunities.

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