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Executive Summary
The American Marketing Association (AMA) is the world's largest marketing association, providing resources, training, and networking opportunities to marketing professionals, academics, and students. It serves as a community for future marketers and dedicated professionals to collaborate, learn, and advance the field of marketing. The AMA offers a range of benefits, including access to exclusive content, webinars, toolkits, industry-leading journals, training, certifications, conferences, DEI resources, local chapter connections, special interest groups, and affiliate savings. The AMA aims to enhance skills, expand professional networks, provide marketing insights, and recognize marketing visionaries.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
American Marketing Association Top Products
Brand Positioning
The American Marketing Association is positioned as the world's largest marketing association, offering resources, training, and networking for professionals, academics, and students, aiming to advance the marketing field through collaboration and learning.
Customer Sentiments
Customer sentiment is likely positive due to the AMA's strong brand reputation and diverse resources, but some may find the membership costs high or the content not always relevant amidst rapidly changing marketing trends. Addressing these issues could enhance overall satisfaction and retention.
American Marketing Association Key Value Propositions
The AMA offers exclusive content, networking opportunities, and training programs designed to enhance skills and advance careers in the marketing industry. It provides a comprehensive platform for marketing professionals, academics, and students to connect, learn, and grow.
American Marketing Association SWOT Analysis
Strengths
Large membership base.
Diverse resources.
Strong brand reputation.
Weaknesses
High membership costs.
Relevance issues.
Digital engagement gap.
Opportunities
Expand digital offerings.
Increase global reach.
Forge partnerships.
Threats
Increased competition.
Changing trends.
Economic downturns.
The American Marketing Association (AMA) operates primarily in the marketing industry and academic domain. It focuses on providing resources, training, certifications, and networking opportunities specifically tailored to marketing professionals, academics, and students. The AMA covers various marketing topics, including data and analytics, social media marketing, strategy, content marketing, digital marketing, artificial intelligence, and event marketing. It also publishes academic journals and conducts research to advance marketing knowledge and practices.
Market Growth Stage
Pace of Market Growth
American Marketing Association Target Audience
Geographic Insights
The AMA has a strong presence in North America, especially the United States and Canada, due to its local chapters and conferences. It also caters to a global audience with representation in other major markets.
Top Countries
United States
70% market share
Canada
10% market share
United Kingdom
5% market share
Australia
4% market share
India
3% market share
American Marketing Association Audience Segments
The target audience for the American Marketing Association (AMA) includes marketing professionals at all career stages, from students to seasoned experts. It encompasses individuals working in various roles, such as marketing managers, brand strategists, digital marketing specialists, and sales professionals. Additionally, the AMA targets academics, researchers, and educators in the marketing field, as well as small business owners and freelancers who need marketing expertise to grow their businesses. The audience also includes collegiate students pursuing marketing-related studies.
Mid-Career Marketing Professional
28-45 years
Male • Female
United States • Canada • United Kingdom
Marketing Academic/Researcher
35-65 years
Male • Female
United States • Canada • Europe
Small Business Owner/Freelancer
25-55 years
Male • Female
United States • Canada
Marketing Student
18-25 years
Male • Female
United States • Canada
Marketing Consultant/Executive
32-50 years
Male • Female
United States • United Kingdom • Singapore
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor American Marketing Association
Personalized User Onboarding
Tailor the onboarding experience based on the user's role (professional, academic, student) and interests. This ensures that each member quickly finds relevant resources, training, and networking opportunities within the AMA, leading to higher engagement and retention.
Learn moreDedicated User Community
Create a dedicated online community (e.g., forum, Slack group) for AMA members to connect, share insights, and ask questions. This fosters a sense of belonging and provides valuable peer-to-peer learning opportunities, increasing member satisfaction and perceived value.
Learn moreContent-Specific Call-to-Action Optimization
Optimize calls-to-action within AMA content (webinars, articles, toolkits) to be highly relevant to the topic. For example, a webinar on digital marketing should promote the AMA's digital marketing certification, increasing conversion rates and driving members to further engage with AMA offerings.
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