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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomAmerican Marketing Association (AMA) Top Products
Brand Positioning
The AMA positions itself as the world's largest, essential community for all marketers, providing comprehensive resources, expertise, and networking opportunities to foster professional growth and advance the marketing profession.
Customer Sentiments
Customer sentiment is likely positive, driven by the AMA's comprehensive offerings for professional development, networking, and knowledge resources across various career stages. Members highly value the opportunities to enhance skills, connect with peers, and stay updated on industry trends.
American Marketing Association (AMA) Key Value Propositions
The AMA's key value proposition lies in its holistic support for marketers through professional development, community building, and access to cutting-edge knowledge. It empowers individuals at all career stages to enhance skills, expand networks, and gain professional recognition within the dynamic marketing industry.
American Marketing Association (AMA) SWOT Analysis
Strengths
World's largest marketing association with vast network.
Comprehensive resources for all career stages.
Strong academic and professional chapter presence.
Weaknesses
Potential for content overload given breadth of topics.
Reliance on membership model for revenue.
Global reach could be expanded beyond North America.
Opportunities
Expand digital offerings for global access.
Develop more specialized certifications for niche markets.
Leverage AI for personalized content recommendations.
Threats
Competition from specialized online course providers.
Rapid changes in marketing trends requiring constant updates.
Economic downturns impacting membership renewals.
Market Growth Stage
Pace of Market Growth
American Marketing Association (AMA) Target Audience
Geographic Insights
AMA primarily serves North America, with a strong presence in the US and Canada, followed by smaller international footprints.
Top Countries
United States
80% market share
Canada
10% market share
United Kingdom
2% market share
Australia
1.5% market share
India
1% market share
American Marketing Association (AMA) Audience Segments
Undergraduate Marketing Students
18-22 years
Male • Female
North America
Marketing & Sales Professionals
23-65 years
Male • Female
North America
Small Business Owners & Freelancers
25-65 years
Male • Female
North America
Marketing Scholars & Academics
25-70 years
Male • Female
North America
Doctoral Students & Early Career Academics
22-35 years
Male • Female
North America
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor American Marketing Association (AMA)
Personalized User Onboarding
Tailor the onboarding experience to each user segment (marketing professionals, academics, students, small business owners). This will increase engagement and perceived value from the AMA membership right from the start, encouraging long-term retention.
Learn moreDedicated User Community
Foster a strong community around the AMA by creating a platform for members to connect, share insights, and collaborate. This will enhance the sense of belonging and provide continuous value beyond the core membership features.
Learn moreProduct Benefit Reinforcement in Onboarding
Clearly communicate the key benefits of AMA membership during the onboarding process, highlighting the value proposition for each persona. This will increase member activation and drive usage of the various resources, such as training, research, and networking opportunities.
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