The American Marketing Association (AMA) is the world's largest marketing association, providing resources, training, and networking opportunities to marketing professionals, academics, and students. It serves as a community for future marketers and dedicated professionals to collaborate, learn, and advance the field of marketing. The AMA offers a range of benefits, including access to exclusive content, webinars, toolkits, industry-leading journals, training, certifications, conferences, DEI resources, local chapter connections, special interest groups, and affiliate savings. The AMA aims to enhance skills, expand professional networks, provide marketing insights, and recognize marketing visionaries.

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

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MarketingProfs

HubSpot

Top Marketing Channels

MarketingProfs

  • Content Marketing
  • Examples: Blog posts, Case studies, Whitepapers
  • Campaigns: Content Marketing Strategy, Email Marketing Campaigns, Social Media Engagement
  • Training Programs
  • Examples: MarketingProfs University, PRO membership content, Online events
  • Campaigns: Webinars and Online Courses, Workshops, Certification Programs
  • Community Forums
  • Examples: MarketingProfs Community, PRO Q&A, Article comments
  • Campaigns: Online Forums, Community Discussions, Expert Q&A Sessions

Top Sales Channels

  • Online Subscriptions
  • PRO membership sales, Event ticket sales, Training program enrollments
  • Membership Promotions, Discount Offers, Bundle Packages
  • Advertising & Sponsorships
  • Sponsored content, Banner ads, Email promotions
  • Webinar Sponsorships, Advertising, Content Partnerships
  • Corporate Sales
  • Team training packages, Enterprise licenses, Custom workshops
  • Group Discounts, Corporate Training, Customized Programs

American Marketing Association SWOT Analysis

Strengths

High-quality content

Strong community

Experienced instructors

Weaknesses

High subscription costs

Limited global presence

Niche focus

Opportunities

Expand partnerships

Offer niche training

Global expansion

Threats

Free content availability

Economic downturns

Competition from universities

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