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Executive Summary

Industries

Computer ScienceProfessional SocietyAcademic Publishing

ACM, the Association for Computing Machinery Top Products

Discounted ACM Membership for IMS Members
ACM Membership Discounts on Learning Resources
ICPS Conference Proceedings Production

Brand Positioning

ACM positions itself as the global leader in advancing computing as a science and profession, providing a vital hub for research, education, and professional development through its extensive digital library, conferences, and community networks.

Customer Sentiments

Customer sentiment appears positive, as evidenced by the high engagement with professional platforms like LinkedIn and YouTube, suggesting satisfaction with resources for career growth and learning. Their interests align well with ACM's offerings in professional development and scientific advancements.

ACM, the Association for Computing Machinery Key Value Propositions

ACM's key value proposition lies in being the premier global hub for computing professionals and students, offering unparalleled access to cutting-edge research, lifelong learning resources, and networking opportunities. It serves as a trusted authority, fostering innovation, ethical conduct, and community building within the computing field.

Global Community Hub
Research & Publications
Professional Development
Ethical Computing & Policy

ACM, the Association for Computing Machinery SWOT Analysis

Strengths

World's largest computing society.

Extensive Digital Library & publications.

Global network of SIGs and chapters.

Weaknesses

Potential for membership cost as barrier.

Slow adaptation to new tech trends.

Reliance on volunteer-driven model.

Opportunities

Expand Open Access initiatives.

Grow K-12 education outreach.

Increase industry collaboration.

Threats

Competition from open-source platforms.

Emerging specialized communities.

Changing academic publishing landscape.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

ACM, the Association for Computing Machinery Target Audience

View Details

Geographic Insights

ACM has a strong global presence, with significant user bases in the US, India, and China, reflecting its worldwide reach and mission.

Top Countries

United States flag

United States

40% market share

India flag

India

15% market share

China flag

China

8% market share

United Kingdom flag

United Kingdom

6% market share

Germany flag

Germany

5% market share

ACM, the Association for Computing Machinery Audience Segments

Aspiring Computing Students

18-25 years

Male • Female

Global

Active Academic Researchers

26-45 years

Male • Female

Global

Experienced Industry Professionals

28-55 years

Male • Female

Global

Dedicated Computing Educators

35-65 years

Male • Female

Global

Influential Policy Advocates

30-70 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor ACM, the Association for Computing Machinery

Personalized User Onboarding

Craft tailored onboarding experiences based on the member's role (student, academic, industry professional) and interests (SIG affiliation). This will enhance initial engagement, drive deeper product adoption of ACM's resources, and improve member retention by showcasing relevant features from the start.

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Dedicated User Community

Establish a thriving online forum or community platform where members can connect, collaborate, and share knowledge. This creates a sense of belonging, enhances the value of ACM membership, and fosters user-generated content, driving further engagement and attracting new members.

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Product Education via Post-Purchase Email Series

Develop a series of educational emails delivered after a member joins or renews, highlighting the features and benefits of ACM membership. This will ensure that members are aware of all the resources available to them, increasing product usage and overall satisfaction.

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