The CCPA (2018) grants California residents rights regarding their personal data, including the right to know, the right to delete, and the right to opt-out of the sale of their personal information; CPRA (2020) amends and expands CCPA, establishing the California Privacy Protection Agency (CPPA) and introducing new consumer rights.

The CAN-SPAM Act establishes requirements for commercial email, including not using deceptive subject lines, providing an opt-out mechanism, and including a physical postal address; it also prohibits the sale or transfer of email addresses that were obtained through automated means.

The FTC's Endorsement Guides require that endorsements and testimonials be truthful and not misleading; advertisers must disclose any material connections between themselves and endorsers that could affect the weight or credibility of the endorsement, such as payment or free products; the guides also apply to social media influencers and marketers, detailing how and when to disclose such relationships in their posts and content, ensuring transparency with audiences and compliance with advertising laws and best practices, and is updated periodically to adapt to emerging marketing trends and practices. (updated periodically, most recently May 2023). The FTC has issued guidelines and enforcement actions related to influencer marketing, requiring clear and conspicuous disclosures of material connections between brands and influencers to maintain transparency and avoid deceptive advertising.