Bailey Lauerman : Market and Competitor Analysis

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Bailey Lauerman is a full-service marketing and advertising agency specializing in connecting brands with consumers living outside of major metropolitan areas, a demographic they call 'The Everything In-Between.' They offer a range of services including research, strategy, creative, design, production, media buying, social media marketing, public relations, and influencer marketing. They pride themselves on their understanding of this unique demographic and their ability to craft authentic and relatable marketing campaigns.

Company : Bailey Lauerman

Industry : Marketing and AdvertisingDigital MarketingBrand Strategy

Major Markets

United States

Canada

United Kingdom

Key Competitors

VMLY&R

Droga5

Anomaly

Bailey Lauerman Key Value propositions

Authenticity

Relatability

Everything In-Between

Full-Service Marketing

Bailey Lauerman Latest news

Bailey Lauerman: Integrated Marketing, Design, Media, PR, Social ...

Based in Omaha, Nebraska, Bailey Lauerman is an integrated marketing, design, PR, social, digital, and production agency with expertise in what we call the ...

Bailey Lauerman | LinkedIn

http://www.baileylauerman.com. External link for Bailey Lauerman. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: Omaha, Nebraska.

BL Welcomes Three New Hires to Support Key Client Growth ...

Jul 27, 2020 ... Welcome Senior Copywriter, Joey Googe. Once again Bailey Lauerman has landed a top industry creative recruit. Joey Googe comes to us from Dallas ...

Bailey Lauerman Company Overview, Contact Details ...

Bailey Lauerman's official website is baileylauerman.com and has social profiles on LinkedIn. How much revenue does Bailey Lauerman generate? Minus sign icon ...

Bailey Lauerman SWOT Analysis

Strengths

Niche Expertise: Strong understanding of 'Everything In-Between' demographic.Full-Service Offering: Provides a comprehensive suite of marketing solutions.Authenticity & Relatability: Focuses on crafting genuine and relatable campaigns.

Weaknesses

Limited Geographic Focus: Primarily targets businesses outside major US cities.Brand Awareness: May lack national recognition compared to larger agencies.Competition: Faces competition from both niche and larger full-service agencies.

Opportunities

Geographic Expansion: Expand services to new markets and demographics.Digital Marketing Growth: Leverage digital trends to enhance campaign reach and ROI.Strategic Partnerships: Collaborate with complementary businesses to expand service offerings.

Threats

Economic Downturn: Marketing budgets are often reduced during economic uncertainty.Changing Consumer Behavior: Adapting to evolving media consumption and preferences.Competition: Increased competition from new entrants and existing players in the market.

Top Marketing Strategies for Bailey Lauerman

Content Marketing Focused on 'The Everything In-Between'

Create engaging content that specifically resonates with the values and lifestyle of 'The Everything In-Between' demographic. This will attract potential clients and establish Bailey Lauerman as an expert in understanding this unique market.

Leverage Local Influencers and Partnerships

Partner with local influencers and businesses in 'The Everything In-Between' areas to reach a wider audience and build credibility. This approach will create authentic connections and generate referral opportunities.

Targeted Digital Advertising Campaigns

Utilize location-based targeting on platforms like Google Ads and Facebook to reach businesses in smaller cities and towns. This strategy will drive traffic to Bailey Lauerman's website and generate qualified leads.

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Bailey Lauerman User Persona

Name:

Sarah Miller

Age :

38

Gender :

Female

Occupation :

Marketing Director

Industry :

Manufacturing

Education :

MBA, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among potential customers in the 'Everything In-Between' demographic through relatable and authentic marketing campaigns
Drive qualified leads and sales conversions by leveraging digital marketing channels and targeted advertising strategies tailored to the preferences and behaviors of their target audience
Build a strong and loyal customer base by fostering meaningful connections and establishing the brand as a trusted partner within the local community.

Frustrations

Struggling to break through the noise of generic marketing messages and capture the attention of their target audience
Facing challenges in measuring the ROI of marketing campaigns and demonstrating tangible results to stakeholders
Finding it difficult to recruit and retain top marketing talent in a competitive job market outside of major metropolitan areas.

Name:

John Davis

Age :

45

Gender :

Male

Occupation :

Owner/Operator

Industry :

Retail

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Increase foot traffic and online sales by attracting new customers and driving repeat business from existing patrons
Enhance brand visibility and reputation within the local community to establish a strong brand presence and foster customer loyalty
Optimize marketing spend by identifying cost-effective advertising channels and strategies that deliver a high return on investment.

Frustrations

Competing with larger national chains and online retailers for market share and customer attention
Facing difficulties in staying up-to-date with the latest marketing trends and technologies
Finding it challenging to effectively manage social media accounts and engage with followers online.

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Hospitality

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Drive bookings and increase occupancy rates by showcasing the unique experiences and amenities offered by their establishment
Elevate brand perception and position themselves as a desirable destination for travelers and locals alike
Build a strong online presence and engage with potential guests through visually appealing content and targeted social media campaigns.

Frustrations

Reaching the right target audience and standing out in a crowded and competitive hospitality market
Conveying the true essence and value proposition of their establishment through digital channels
Managing online reputation and responding to customer reviews effectively.

Bailey Lauerman Geographic and Demographic Insights

Geographic Insights: Bailey Lauerman's primary target market is the United States, capturing 90% of their user base, followed by Canada and the UK.

Top Countries

United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%

Demographic Insights: Bailey Lauerman's target audience is evenly split between men and women, with a higher concentration within the 35-54 age bracket.

Age Distribution

Gender Distribution

Bailey Lauerman Socio-economic Profile

Household and Income Insights: Bailey Lauerman's target audience primarily consists of households of 2-4 people, reflecting a large middle-income customer base.

Educational and Employment Insights: Bailey Lauerman's target audience is primarily employed full-time or as business owners, holding at least a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Bailey Lauerman Behavioral Insights

Interest-Based Insights: Bailey Lauerman's audience enjoys home improvement, outdoor recreation, local events, family activities, automotive, food and dining, and travel.

Technology and Social Media Usage: Bailey Lauerman's target audience is active on Facebook, YouTube, and Instagram, using a mix of desktop, Android, and iOS devices.

Interests

Home ImprovementOutdoor RecreationLocal EventsFamily ActivitiesAutomotiveFood and DiningTravel

Device Breakdown

Social Media Usage

Bailey Lauerman Top Competitors

Competitor	Estimated market share	Top domains
VMLY&R	35%	Global Marketing, Digital Transformation, Brand Experience
Droga5	25%	Creative Advertising, Brand Strategy, Digital Innovation
Anomaly	15%	Brand Building, Business Transformation, Digital Products and Services

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