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Bailey Lauerman is a full-service marketing and advertising agency specializing in connecting brands with consumers living outside of major metropolitan areas, a demographic they call 'The Everything In-Between.' They offer a range of services including research, strategy, creative, design, production, media buying, social media marketing, public relations, and influencer marketing. They pride themselves on their understanding of this unique demographic and their ability to craft authentic and relatable marketing campaigns.
Company : Bailey Lauerman
Industry : Marketing and AdvertisingDigital MarketingBrand Strategy
Bailey Lauerman Key Value propositions
Bailey Lauerman Latest news
Bailey Lauerman: Integrated Marketing, Design, Media, PR, Social ...
Based in Omaha, Nebraska, Bailey Lauerman is an integrated marketing, design, PR, social, digital, and production agency with expertise in what we call the ...
Bailey Lauerman | LinkedIn
http://www.baileylauerman.com. External link for Bailey Lauerman. Industry: Advertising Services. Company size: 51-200 employees. Headquarters: Omaha, Nebraska.
BL Welcomes Three New Hires to Support Key Client Growth ...
Jul 27, 2020 ... Welcome Senior Copywriter, Joey Googe. Once again Bailey Lauerman has landed a top industry creative recruit. Joey Googe comes to us from Dallas ...
Bailey Lauerman Company Overview, Contact Details ...
Bailey Lauerman's official website is baileylauerman.com and has social profiles on LinkedIn. How much revenue does Bailey Lauerman generate? Minus sign icon ...
Bailey Lauerman SWOT Analysis
Strengths
Niche Expertise: Strong understanding of 'Everything In-Between' demographic.Full-Service Offering: Provides a comprehensive suite of marketing solutions.Authenticity & Relatability: Focuses on crafting genuine and relatable campaigns.
Weaknesses
Limited Geographic Focus: Primarily targets businesses outside major US cities.Brand Awareness: May lack national recognition compared to larger agencies.Competition: Faces competition from both niche and larger full-service agencies.
Opportunities
Geographic Expansion: Expand services to new markets and demographics.Digital Marketing Growth: Leverage digital trends to enhance campaign reach and ROI.Strategic Partnerships: Collaborate with complementary businesses to expand service offerings.
Threats
Economic Downturn: Marketing budgets are often reduced during economic uncertainty.Changing Consumer Behavior: Adapting to evolving media consumption and preferences.Competition: Increased competition from new entrants and existing players in the market.
Top Marketing Strategies for Bailey Lauerman
Bailey Lauerman User Persona
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Bailey Lauerman Geographic and Demographic Insights
Geographic Insights: Bailey Lauerman's primary target market is the United States, capturing 90% of their user base, followed by Canada and the UK.
United States
90%
Canada
5%
United Kingdom
2%
Australia
1.5%
Germany
1.5%
Demographic Insights: Bailey Lauerman's target audience is evenly split between men and women, with a higher concentration within the 35-54 age bracket.
Bailey Lauerman Socio-economic Profile
Household and Income Insights: Bailey Lauerman's target audience primarily consists of households of 2-4 people, reflecting a large middle-income customer base.
Educational and Employment Insights: Bailey Lauerman's target audience is primarily employed full-time or as business owners, holding at least a university or college degree.
Bailey Lauerman Behavioral Insights
Interest-Based Insights: Bailey Lauerman's audience enjoys home improvement, outdoor recreation, local events, family activities, automotive, food and dining, and travel.
Technology and Social Media Usage: Bailey Lauerman's target audience is active on Facebook, YouTube, and Instagram, using a mix of desktop, Android, and iOS devices.
Bailey Lauerman Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
VMLY&R | 35% | Global Marketing, Digital Transformation, Brand Experience |
Droga5 | 25% | Creative Advertising, Brand Strategy, Digital Innovation |
Anomaly | 15% | Brand Building, Business Transformation, Digital Products and Services |