Find stats on top websites
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Two by Four
Periscope
Top Marketing Channels
Two by Four
- Content Marketing
- Examples: blog posts, case studies, whitepapers
- Campaigns: Industry Insights Series, Client Success Stories, Agency Capabilities Deep Dive
- Social Media Marketing
- Examples: LinkedIn Company Page, Facebook Ads, Instagram Posts
- Campaigns: Thought Leadership Campaign, Recruitment Campaign, Portfolio Showcase
- Email Marketing
- Examples: monthly newsletter, lead nurturing emails, campaign announcements
- Campaigns: New Client Onboarding Series, Service Spotlight Newsletter, Webinar Invitation Campaign
Top Sales Channels
- Direct Sales Outreach
- cold calls, personalized emails, LinkedIn InMail
- Targeted Industry Prospecting, Executive Briefing Initiative, Partnership Development Drive
- Networking Events
- industry conferences, trade shows, local business events
- Conference Sponsorship Activation, Meet & Greet Sessions, Post-Event Follow-up Campaign
- Referral Programs
- client referrals, industry partner referrals, employee referrals
- Client Appreciation Referral Program, Strategic Alliance Referral Initiative, Internal Incentive Program
Bailey Lauerman SWOT Analysis
Strengths
Experience in diverse industries
strong creative capabilities
integrated marketing services.
Weaknesses
May lack specialized focus on niche markets (like EIB)
potential for higher operating costs due to full-service model
brand awareness outside key markets.
Opportunities
Expand into emerging markets
develop specialized offerings
leverage digital transformation trends.
Threats
Intense competition from other full-service agencies
economic downturns impacting client budgets
rapid changes in marketing technology.
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