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Bailey Lauerman (BL) is a full-service, integrated advertising and marketing agency located in Omaha, Nebraska. The agency focuses on providing comprehensive solutions to clients through collaboration and custom strategies. Their services include strategic planning and research, creative and content development, and connections strategy (media, public relations, and social media). BL also offers modular practices where clients can engage directly with their independent Public Relations, Media, Design, or Production teams. They position themselves as an agency "made for America," with particular expertise in reaching audiences outside of the largest metropolitan areas. The agency emphasizes its culture of support, respect, and professionalism, offering benefits such as flexible work hours, unlimited vacation, and parental leave.

Major Markets

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Ervin & Smith

HDR

Top Marketing Channels

Ervin & Smith

  • Content Marketing
  • Examples: Blog posts on marketing trends, Case studies of successful campaigns, Social media engagement
  • Campaigns: E&S Brand Refresh Campaign, Digital Transformation Stories, Innovation in Marketing
  • Social Media Marketing
  • Examples: LinkedIn, Twitter, Facebook
  • Campaigns: Social Media Strategy for Tech Companies, Engaging Millennials on Social Media, Influencer Collaboration Success
  • Digital Advertising
  • Examples: Google Ads, Bing Ads, Targeted Display Ads
  • Campaigns: PPC Campaign for Lead Generation, SEO Optimization for Website Traffic, Data-Driven Marketing Results

Top Sales Channels

  • Direct Outreach
  • Email marketing, Webinars, Industry conferences
  • Targeted Email Campaigns for New Clients, Webinars on Marketing Solutions, Networking at Industry Events
  • Partnerships
  • Strategic alliances, Referral programs, Co-branded events
  • Partnerships with Complementary Businesses, Referral Program for Existing Clients, Joint Marketing Ventures
  • Consultative Selling
  • Client meetings, Proposal development, Account management
  • Consultative Sales Approach, Customized Proposals for Each Client, Building Long-Term Relationships

Bailey Lauerman SWOT Analysis

Strengths

Strong digital marketing expertise

Data-driven approach

Integrated marketing solutions

Weaknesses

Smaller brand recognition compared to larger agencies

Limited global presence

Dependence on specific industry verticals

Opportunities

Expanding digital service offerings

Capitalizing on marketing automation trends

Entering new geographic markets

Threats

Intense competition from larger agencies

Rapid changes in digital technology

Economic downturns affecting marketing budgets

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