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Bailey Lauerman Target Audience
The primary target audience for Bailey Lauerman consists of businesses, particularly small to mid-sized companies, seeking comprehensive marketing and advertising solutions. While they cater to national and international brands, they emphasize their strength in reaching the 92% of Americans who live outside the 10 largest cities, suggesting a focus on clients targeting a broader, more geographically dispersed market. They aim to work with clients who value integrated services encompassing strategy, creative content, media connections, public relations, and digital presence. The target audience also includes individuals seeking employment or internships within a supportive and innovative agency culture. Another important segment is professionals interested in staying informed about social media trends and marketing insights through their newsletter, "The Social Media Minute."
User Segments
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Marketing
Age: 42
Gender: Male
Occupation: Advertising Executive
Education: Bachelor's Degree, Business Administration
Age: 35
Gender: Female
Occupation: Brand Manager
Education: Bachelor's Degree, Communications
Sarah Miller
Goals
- Increase brand awareness and market share in the Midwest region
- Develop an integrated marketing strategy that resonates with the target audience
- Find a reliable agency partner to handle marketing and advertising needs.
Pain Points
- Difficulty in finding an agency that truly understands the Midwest consumer
- Struggle to integrate different marketing channels effectively
- Limited budget and resources to achieve ambitious marketing goals.
Bailey Lauerman Geographic Distribution
Bailey Lauerman's primary market is the United States (90.0%), with a focus on areas outside major cities, followed by Canada (3.0%) and then the UK, Australia and Germany at similar percentage.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people with a medium-to-high income, suggesting a focus on families and established professionals.
Employment Status
Income Distribution
Education Level
Bailey Lauerman Behavior Analysis
Behavior Profile
Device Breakdown
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