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Business and Product Insights
Key product features of the AMA membership include: members-only webinars featuring industry and academic experts, toolkits and playbooks with customizable templates, unlimited digital access to five industry-leading AMA journals, best pricing on national and local conferences, AMA training sessions, and AMA Professional Certified Marketer® credentials. The AMA also offers DEI micro-videos, access to local chapters for networking, special interest groups for academics, affiliate savings on everyday products and services, and O-1 Visa opinion letters for members with extraordinary abilities seeking to work in the United States. The AMA provides training to drive growth and certifications to gain confidence and demonstrate skills.
Product Portfolio
American Marketing Association
AMA Career Resources
American Marketing Association
American Marketing Association Key Value Propositions
The AMA offers exclusive content, networking opportunities, and training programs designed to enhance skills and advance careers in the marketing industry. It provides a comprehensive platform for marketing professionals, academics, and students to connect, learn, and grow.
American Marketing Association Brand Positioning
The American Marketing Association is positioned as the world's largest marketing association, offering resources, training, and networking for professionals, academics, and students, aiming to advance the marketing field through collaboration and learning.
Top Competitors
MarketingProfs
HubSpot
Digital Marketing Institute
Customer Sentiments
Customer sentiment is likely positive due to the AMA's strong brand reputation and diverse resources, but some may find the membership costs high or the content not always relevant amidst rapidly changing marketing trends. Addressing these issues could enhance overall satisfaction and retention.
Actionable Insights
Enhance digital engagement by offering more personalized content and interactive experiences to maintain relevance and attract younger marketing professionals.
Products and Features
Key product features of the AMA membership include: members-only webinars featuring industry and academic experts, toolkits and playbooks with customizable templates, unlimited digital access to five industry-leading AMA journals, best pricing on national and local conferences, AMA training sessions, and AMA Professional Certified Marketer® credentials. The AMA also offers DEI micro-videos, access to local chapters for networking, special interest groups for academics, affiliate savings on everyday products and services, and O-1 Visa opinion letters for members with extraordinary abilities seeking to work in the United States. The AMA provides training to drive growth and certifications to gain confidence and demonstrate skills.
American Marketing Association - Product Description
The American Marketing Association (AMA) is a professional organization for marketers. It provides resources such as training, certifications, publications, and events. The AMA aims to be a central hub for marketers to connect, learn, and advance their careers. The organization serves a wide range of marketing professionals, from students to academics to seasoned practitioners.
Pros
- The AMA provides access to a large network of marketing professionals, facilitating connections and collaborations
- It offers a wide range of resources including publications, webinars, and conferences, supporting continuous professional development
- The AMA provides marketing certifications, boosting credibility and career advancement opportunities.
Cons
- Membership fees can be a barrier to entry for some marketers, especially students or those in smaller organizations
- The value of membership may vary depending on individual needs and career stage; some members may not fully utilize all the resources and benefits offered
- The AMA's broad focus may mean that its resources are not always as specialized or in-depth as those offered by more niche-specific organizations.
Alternatives
- Other marketing associations like the Direct Marketing Association (DMA) offer similar resources and certifications, potentially catering to specific niches within marketing
- Industry-specific conferences and events, such as those focused on digital marketing or social media marketing, can provide more targeted networking and learning opportunities
- Online learning platforms like Coursera, Udemy, and LinkedIn Learning offer a wide range of marketing courses and certifications, often at a lower cost than AMA membership.
Company Updates
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American Marketing Association | AMA
My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.” Parissa Burton
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