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Bruin Real Estate Association (BREA) Target Audience

User Segments

Age: 20

Gender: Female

Occupation: UCLA Undergraduate Student

Education: Bachelor's Degree

Age: 21

Gender: Male

Occupation: UCLA Undergraduate Student

Education: Bachelor's Degree

Age: 19

Gender: Female

Occupation: UCLA Undergraduate Student

Education: Bachelor's Degree

Amelia Chen

Amelia Chen

Age: 20
Gender: Female
Occupation: UCLA Undergraduate Student
Education: Bachelor's Degree
Industry: Education
Channels: LinkedInInstagramYouTube

Goals

  • Secure a summer internship at a reputable commercial real estate firm to gain practical experience and expand her professional network
  • Develop strong financial modeling and analysis skills to prepare for a career in real estate finance
  • Network with industry professionals and alumni to gain insights into diverse real estate career paths and mentorship opportunities.

Pain Points

  • Difficulty identifying relevant internship opportunities without prior industry connections or experience
  • Lack of practical, hands-on training in real estate concepts beyond theoretical academic courses
  • Uncertainty about the specific career path within commercial real estate that best aligns with her skills and interests.

Bruin Real Estate Association (BREA) Geographic Distribution

BREA primarily serves UCLA students in the US. A small percentage of users might be international students or alumni. Focus remains heavily domestic.

Top Countries

United States flag

United States

99%
Canada flag

Canada

0.3%
United Kingdom flag

United Kingdom

0.2%
Australia flag

Australia

0.2%
China flag

China

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Students likely live in 3-4 person households (dorm/shared housing). Income levels vary, with many reliant on family or part-time work.

Employment Status

Income Distribution

Education Level

Bruin Real Estate Association (BREA) Behavior Analysis

Behavior Profile

Networking
Career Advancement
Skill Development
Information Seeking
Proactive
Learning
Community Engagement
Application-Oriented
High Motivation
Seeking Mentorship
Professional Growth
Event Participation
Online Research
Social Media Usage
Extracurricular Involvement
Competitive Drive
Peer Connection
Seeking Practical Experience
Industry Exploration
Digital Interaction

Device Breakdown

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