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Major Markets
United States
Canada
United KingdomSelect a competitor
Trojan Real Estate Association (USC)
Berkeley Real Estate & Economics Association (UC Berkeley)
Top Marketing Channels
Trojan Real Estate Association (USC)
- Social Media
- Examples: Instagram, LinkedIn, Facebook
- Campaigns: Recruitment Drive, Alumni Spotlight Series, Event Promotion
- Email Marketing
- Examples: Weekly Newsletter, Event Reminders, Membership Updates
- Campaigns: New Member Welcome, Internship Alert, Speaker Series Announcement
- University Partnerships
- Examples: USC Marshall School of Business, USC Career Center, Other USC student organizations
- Campaigns: Joint Career Fairs, Academic Department Collaborations, Campus Outreach Programs
Top Sales Channels
- Membership Drives
- Fall Recruitment Event, Spring Interest Meeting, Application Period
- Join TRA Today!, Discover Your Real Estate Future, TRA Society Applications Open
- Event Ticket Sales
- Industry Night Gala, Case Competition Registration, Workshop Fees
- Early Bird Discount, Group Registration Incentive, Exclusive Access Pass
- Sponsorship Packages
- Corporate Sponsorship Tiers, Event Specific Sponsorships, Alumni Donor Program
- Partner with TRA, Invest in Future Leaders, Support Real Estate Education
Bruin Real Estate Association (BREA) SWOT Analysis
Strengths
Strong university brand association (USC)
established alumni network
diverse range of events.
Weaknesses
Potential competition for student engagement with other USC clubs
reliance on a specific geographic location
potential for administrative overhead.
Opportunities
Expand virtual events to reach a broader audience
strengthen corporate partnerships for more exclusive opportunities
develop niche educational programs.
Threats
Fluctuations in student interest
changes in university funding or policies
economic downturns impacting real estate industry recruitment.
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