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K12 Insight is a leading provider of customer intelligence solutions for K-12 school districts. They offer a suite of products and services designed to streamline communication, improve customer service, and enhance stakeholder engagement. Their solutions include an AI-powered customer service platform, a chatbot, research and survey tools, and professional development courses.
Company : K12 Insight
Industry : Education TechnologyK-12 EducationEdTech
K12 Insight Key Value propositions
K12 Insight Latest news
K12 Insight: Leading K12 Customer Service Platform and Chatbot
k12insight-Managed-Research-Logo (1). Combine community feedback with ... News · Events · Gerald Dawkins Award · LinkedIn · Twitter · Facebook · YouTube.
Whitelisting « Learning Center
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K12 Insight helps school districts deliver superior customer service ... News · Events · Gerald Dawkins Award · LinkedIn · Twitter · Facebook · YouTube. Copyright ...
K12 Insight | LinkedIn
http://www.k12insight.com. External link for K12 Insight. Industry: Education Management. Company size: 51-200 employees. Headquarters: Herndon, Virginia. Type ...
K12 Insight SWOT Analysis
Strengths
Strong focus on K-12 education sector.AI-powered solutions for enhanced efficiency.Comprehensive suite of products addressing communication, feedback, and engagement.
Weaknesses
Reliance on school district budgets.Potential challenges in adapting to evolving education landscape.Competition from established players in the EdTech market.
Opportunities
Expansion into international K-12 markets.Development of new features leveraging AI and data analytics.Strategic partnerships with educational institutions and organizations.
Threats
Budget cuts in education spending.Growing concerns over student data privacy.Rapid technological advancements requiring continuous innovation.
Top Marketing Strategies for K12 Insight
K12 Insight User Persona
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GOALS
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K12 Insight Geographic and Demographic Insights
Geographic Insights: K12 Insight's primary market is the United States, with a significant majority of its users located there. Canada, the UK, Australia, and New Zealand represent smaller but growing markets.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
New Zealand
0.5%
Demographic Insights: The target users are primarily females aged between 35-54. This demographic aligns with the roles of education professionals seeking to improve school communication and engagement.
K12 Insight Socio-economic Profile
Household and Income Insights: The target audience predominantly falls within the medium-income bracket and have an average household size of 3-4, reflecting typical family structures in the communities they serve.
Educational and Employment Insights: A large majority of the target users are employed full-time with University or College level education. This aligns with the educational qualifications of professionals in leadership roles within the K-12 education sector.
K12 Insight Behavioral Insights
Interest-Based Insights: K12 Insight's target audience is interested in education technology, leadership, school safety, student data privacy, digital equity, teacher development, and parent communication.
Technology and Social Media Usage: Users favor LinkedIn, Facebook, and Twitter. They primarily use desktop devices, indicating a preference for work-related tools and platforms.
K12 Insight Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
SchoolMint | 35% | Student Enrollment, School Choice, Data Management |
Finalsite | 25% | School Websites, Communication Platforms, Marketing Automation |
Tyler Technologies | 15% | Student Information Systems, Financial Management, Human Resources |