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K12 Insight Target Audience
User Segments
Age: 52
Gender: Female
Occupation: Superintendent of Schools
Education: Doctorate Degree, Educational Leadership
Age: 48
Gender: Male
Occupation: Chief Information Officer
Education: Master's Degree, Information Technology Management
Age: 45
Gender: Female
Occupation: Director of Communications
Education: Master's Degree, Public Relations
Dr. Evelyn Reed
Goals
- To significantly improve district-wide communication and foster strong community support for strategic initiatives like bond measures and rezoning plans
- To enhance operational efficiency across all district departments, leading to better resource allocation and accountability
- To strategically increase student enrollment and retention by ensuring exceptional service and a positive learning environment.
Pain Points
- Managing complex and often conflicting stakeholder communications across a large, diverse district
- Insufficient data insights to make informed decisions regarding community sentiment and operational bottlenecks
- The time-consuming nature of addressing numerous inbound inquiries and preventing potential crises from escalating due to slow responses.
K12 Insight Geographic Distribution
K12 Insight primarily targets K-12 school districts across the United States, with minimal international presence in similar education systems.
Top Countries
United States
Canada
United Kingdom
Australia
New Zealand
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily professionals in leadership roles, typically with higher household incomes and varied household sizes, often with families.
Employment Status
Income Distribution
Education Level
K12 Insight Behavior Analysis
Behavior Profile
Device Breakdown
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