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K12 Insight Target Audience

K12 Insight's target audience is school districts and their stakeholders, including students, parents, staff, and community members. They aim to provide solutions that facilitate communication, improve customer service, and gather actionable insights to drive positive change within the education sector.

User Segments

K12 Insight Geographic Distribution

K12 Insight's primary market is the United States, with a significant majority of its users located there. Canada, the UK, Australia, and New Zealand represent smaller but growing markets.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
New Zealand flag

New Zealand

0.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target audience predominantly falls within the medium-income bracket and have an average household size of 3-4, reflecting typical family structures in the communities they serve.

Employment Status

Income Distribution

Education Level

K12 Insight Behavior Analysis

Behavior Profile

Device Breakdown

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