Top Marketing Strategies for Bruin Real Estate Association (BREA)

Bruin Real Estate Association (BREA) User Persona

Name:

Emily Chen

Age :

20

Gender :

Female

Occupation :

Undergraduate Student

Industry :

N/A - Aspiring Real Estate Professional

Education :

Pursuing Bachelor's Degree, Economics

Preferred platforms

GOALS

• Secure a competitive summer internship at a reputable commercial real estate firm to gain practical experience
• Build a strong professional network within the real estate industry by attending conferences and networking events
• Develop a deep understanding of real estate finance and investment strategies through coursework and extracurricular activities.

Frustrations

• Feeling overwhelmed by the competitiveness of the real estate job market
• Lacking practical experience and relevant skills sought after by employers
• Finding it challenging to balance academic workload with networking and extracurricular involvement.

Name:

David Kim

Age :

21

Gender :

Male

Occupation :

Undergraduate Student

Industry :

N/A - Aspiring Real Estate Developer

Education :

Pursuing Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Gain exposure to different aspects of real estate development, including acquisitions, financing, and construction
• Identify a mentor in the industry who can provide guidance and support
• Learn about sustainable and innovative approaches to real estate development.

Frustrations

• Finding it difficult to connect with experienced professionals in the development field
• Lacking clarity on the specific skills and knowledge required for a successful career in development
• Feeling uncertain about the availability of entry-level positions in the competitive development sector.

Name:

Sophia Rodriguez

Age :

19

Gender :

Female

Occupation :

Undergraduate Student

Industry :

N/A - Interested in Real Estate and Urban Development

Education :

Pursuing Bachelor's Degree, Urban Planning

Preferred platforms

GOALS

• Explore the intersection of real estate development and urban planning to create thriving communities
• Understand the social and environmental impacts of real estate projects
• Network with professionals in both real estate and urban planning fields.

Frustrations

• Feeling like there are limited resources available to explore the niche field of real estate and urban planning
• Struggling to find internship opportunities that combine both areas of interest
• Lacking information about career paths that bridge real estate development with a focus on social impact.

Bruin Real Estate Association (BREA) Geographic and Demographic Insights

Geographic Insights: BREA's primary market is the United States, particularly California, due to its strong UCLA ties. However, there's a small international interest, notably from China and India.

Demographic Insights: BREA primarily targets 18-24 year-olds (80%), reflecting its focus on undergraduate students. The gender distribution is relatively balanced, with a slight male preference (55%).

Bruin Real Estate Association (BREA) Socio-economic Profile

Household and Income Insights: Most target users (60%) are in households of 3-4 people, reflecting student living arrangements. The income distribution leans towards medium (60%), aligning with student and young professional demographics.

Educational and Employment Insights: Unsurprisingly, BREA's target audience is primarily students (70%) currently pursuing university or college degrees (95%).

Bruin Real Estate Association (BREA) Behavioral Insights

Interest-Based Insights: BREA members are interested in finance, technology, entrepreneurship, and naturally, real estate, reflecting their career aspirations and dynamism.

Technology and Social Media Usage: BREA's audience primarily uses Instagram, YouTube and LinkedIn, reflecting professional networking and visual content consumption trends. Device usage is balanced across desktop and mobile.

Bruin Real Estate Association (BREA) Top Competitors