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PriceSpider

TrackStreet

Top Marketing Channels

PriceSpider

  • Content Marketing
  • Examples: blog posts, whitepapers, case studies
  • Campaigns: The Ultimate Guide to MAP Enforcement, E-commerce Trends 2024, Driving Sales with Price Intelligence
  • Digital Advertising
  • Examples: Google Ads, LinkedIn Ads, retargeting campaigns
  • Campaigns: Protect Your Brand Online, Optimize Your Pricing Strategy, Boost Your E-commerce Profitability
  • Webinars and Events
  • Examples: industry webinars, virtual summits, trade show booths
  • Campaigns: Mastering Price & Channel Analytics, Preventing Gray Market Sales, The Future of Brand Protection

Top Sales Channels

  • Direct Sales Team
  • inside sales, field sales, account executives
  • Custom Demo Request, Free Consultation Offer, Enterprise Solutions Pitch
  • Partnerships
  • e-commerce agencies, legal firms, consulting groups
  • Reseller Program Promotion, Strategic Alliance Initiative, Referral Partner Incentive
  • Product-Led Growth
  • free trial, freemium model, interactive demo
  • Try PriceSpider for Free, Explore Our Platform, See Your Data in Action

MAPP Trap SWOT Analysis

Strengths

Broad suite of price intelligence tools

strong market presence and brand recognition

established customer base

Weaknesses

Potentially higher price point for comprehensive solutions

complex onboarding for some features

less focus on personalized 'white glove' services compared to specialized enforcers

Opportunities

Expansion into new global markets

integration with more e-commerce platforms

development of AI-driven predictive analytics for pricing

Threats

Increased competition from niche MAP enforcement providers

evolving data privacy regulations

client reliance on manual enforcement actions

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