Find stats on top websites

Executive Summary

Industries

Online Brand ProtectionE-commerce Channel ManagementReseller Price Compliance

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

MAPP Trap Top Products

MAP Policy Enforcement Software
Compliance Pro
MAPP Trap Online Brand Protection

Brand Positioning

MAPP Trap positions itself as a comprehensive online brand protection and reseller price compliance software, empowering manufacturers and distributors to safeguard profitability and brand integrity against online price erosion and unauthorized sales.

Customer Sentiments

Customer sentiment is generally positive, driven by the clear articulation of their pain points (price erosion, unauthorized sellers) and the promise of a solution that delivers measurable ROI through robust monitoring, identification, and enforcement.

MAPP Trap Key Value Propositions

MAPP Trap's key value proposition is empowering brands to maintain consistent online pricing and protect their value by providing robust tools to monitor, identify, and enforce MAP policies. This ensures profitability and safeguards brand reputation in competitive e-commerce channels.

MAP Policy Enforcement
Unauthorized Seller Identification
Brand Value Protection
Automated Monitoring

MAPP Trap SWOT Analysis

Strengths

Comprehensive monitoring and enforcement tools.

Sophisticated seller identification capabilities.

Offers both DIY and 'white glove' services.

Weaknesses

Pricing not explicitly fixed, requires direct contact.

Potential for complexity in managed services.

Relatively specialized niche, not for all e-commerce.

Opportunities

Expand into new international marketplaces.

Integrate with broader e-commerce platforms.

Develop AI-driven predictive compliance analytics.

Threats

Evolving e-commerce platform policies.

Increased competition from new entrants.

Resellers finding new ways to circumvent policies.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

MAPP Trap Target Audience

View Details

Geographic Insights

Predominantly focused on North America, especially the US market, with growing presence in other English-speaking and key European e-commerce markets.

Top Countries

United States flag

United States

80% market share

Canada flag

Canada

7% market share

United Kingdom flag

United Kingdom

4% market share

Australia flag

Australia

3% market share

Germany flag

Germany

2% market share

MAPP Trap Audience Segments

The Proactive Brand Guardian

30-55 years

Male • Female

USA • Canada • Europe • Australia

The Legal Enforcement Strategist

35-60 years

Male • Female

USA • Europe

The Channel Profit Maximizer

28-50 years

Male • Female

USA • Global

The Emerging Brand Owner

25-45 years

Male • Female

USA • Canada • UK

The Executive Strategist

40-65 years

Male • Female

Global

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor MAPP Trap

Interactive ROI Calculator

Create an interactive ROI calculator on the MAPP Trap website to allow potential customers to input their data (e.g., number of products, estimated revenue loss due to MAP violations) and visualize the potential return on investment from using MAPP Trap's services. This will help demonstrate the tangible value and cost savings that MAPP Trap can provide, making the subscription more attractive.

Learn more

Personalized User Onboarding

Implement a personalized onboarding process for new MAPP Trap users, tailoring the experience to their specific role (e.g., Brand Manager, Sales Manager) and business needs. This involves creating role-specific tutorials, highlighting relevant features, and providing customized guidance to ensure users quickly understand the platform's capabilities and achieve their desired outcomes, ultimately increasing user engagement and retention.

Learn more

Feature-Based Pricing Add-Ons

Offer feature-based pricing add-ons to MAPP Trap's subscription plans, allowing customers to customize their package based on their specific needs. For instance, advanced analytics, white-glove enforcement, or additional marketplace monitoring can be offered as add-ons. This will cater to varying business needs and budgets, making the service more appealing to a wider range of potential customers.

Learn more

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth