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Major Markets
Key Competitors
MAPP Trap positions itself as a comprehensive online brand protection and reseller price compliance software, empowering manufacturers and distributors to safeguard profitability and brand integrity against online price erosion and unauthorized sales.
Customer sentiment is generally positive, driven by the clear articulation of their pain points (price erosion, unauthorized sellers) and the promise of a solution that delivers measurable ROI through robust monitoring, identification, and enforcement.
MAPP Trap's key value proposition is empowering brands to maintain consistent online pricing and protect their value by providing robust tools to monitor, identify, and enforce MAP policies. This ensures profitability and safeguards brand reputation in competitive e-commerce channels.
Comprehensive monitoring and enforcement tools.
Sophisticated seller identification capabilities.
Offers both DIY and 'white glove' services.
Pricing not explicitly fixed, requires direct contact.
Potential for complexity in managed services.
Relatively specialized niche, not for all e-commerce.
Expand into new international marketplaces.
Integrate with broader e-commerce platforms.
Develop AI-driven predictive compliance analytics.
Evolving e-commerce platform policies.
Increased competition from new entrants.
Resellers finding new ways to circumvent policies.
Predominantly focused on North America, especially the US market, with growing presence in other English-speaking and key European e-commerce markets.
United States
80% market share
Canada
7% market share
United Kingdom
4% market share
Australia
3% market share
Germany
2% market share
30-55 years
Male • Female
USA • Canada • Europe • Australia
35-60 years
Male • Female
USA • Europe
28-50 years
Male • Female
USA • Global
25-45 years
Male • Female
USA • Canada • UK
40-65 years
Male • Female
Global
Data shown in percentage (%) of usage across platforms
Create an interactive ROI calculator on the MAPP Trap website to allow potential customers to input their data (e.g., number of products, estimated revenue loss due to MAP violations) and visualize the potential return on investment from using MAPP Trap's services. This will help demonstrate the tangible value and cost savings that MAPP Trap can provide, making the subscription more attractive.
Learn moreImplement a personalized onboarding process for new MAPP Trap users, tailoring the experience to their specific role (e.g., Brand Manager, Sales Manager) and business needs. This involves creating role-specific tutorials, highlighting relevant features, and providing customized guidance to ensure users quickly understand the platform's capabilities and achieve their desired outcomes, ultimately increasing user engagement and retention.
Learn moreOffer feature-based pricing add-ons to MAPP Trap's subscription plans, allowing customers to customize their package based on their specific needs. For instance, advanced analytics, white-glove enforcement, or additional marketplace monitoring can be offered as add-ons. This will cater to varying business needs and budgets, making the service more appealing to a wider range of potential customers.
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