Map My Customers : Market and Competitor Analysis

Find stats on top websites

getomnify.com

mothandflamevr.com

Map My Customers is a CRM and sales mapping software designed for field sales teams. They offer features such as route optimization, customer visualization on maps, lead generation, activity tracking, performance reporting, and territory management. Their platform aims to help field reps work more efficiently and provide sales leaders with data-driven insights.

Company : Map My Customers

Industry : CRMSales TechnologyField Sales

Major Markets

United States

Canada

United Kingdom

Key Competitors

Salesforce Maps

Badger Maps

Spotio

Map My Customers Key Value propositions

Sales Optimization

Route Planning

Customer Management

Data Insights

Map My Customers Latest news

The Importance of Upselling and Cross-Selling in Sales | Map My ...

Sep 21, 2019 ... Any action that businesses can take to increase loyalty will help minimize the costs of losing customers, especially new customers. Not only ...

How to share your location with your web browser – Map My ...

Mar 15, 2021 ... Granting location access to the Map My Customers web app is very important as it helps you do the following: Zoom and load the map to the ...

Map My Customers | Outside sales CRM

“CRMs are great, but the problem is they're built for managers down. The most important thing with any CRM is sales rep adoption. We use Map My Customers and it ...

Create Routes – Map My Customers Support Center

Dec 7, 2022 ... To create a new Route from the Routing page: Click on “Routes” at the top of the navigation bar; Select whether you want to create a Company's ...

Map My Customers SWOT Analysis

Strengths

Strong focus on field sales optimization.User-friendly mobile app for on-the-go management.Integrations with popular CRM platforms.

Weaknesses

Potential limitations in features compared to full-suite CRM solutions.Reliance on accurate GPS and mapping data for optimal performance.Pricing may be a barrier for very small businesses.

Opportunities

Expand into new markets and verticals with growing field sales forces.Develop AI-powered features for enhanced route optimization and lead scoring.Offer specialized solutions tailored to specific industries.

Threats

Competition from established CRM giants with field sales modules.Data privacy concerns and regulations surrounding customer information.Economic downturn impacting businesses' willingness to invest in sales technology.

Top Marketing Strategies for Map My Customers

Personalized User Onboarding

This strategy focuses on providing tailored onboarding experiences to new users, based on their individual needs and goals. This helps users quickly understand the value of Map My Customers and encourages them to engage with the platform actively, increasing user retention and satisfaction.

Interactive ROI Calculator

An interactive ROI calculator allows potential customers to visualize the financial benefits of using Map My Customers. This helps build trust and credibility, proving the software's value and encouraging users to sign up for a free trial or purchase a subscription.

Value-Based Pricing Implementation

Instead of focusing solely on cost, this strategy highlights the value proposition of each pricing plan. By emphasizing the unique features and benefits of each plan, Map My Customers can attract different segments of their target audience and justify premium pricing for more advanced features.

Apply these strategies to your business with just one-click at Waxwing.ai

Map My Customers User Persona

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

Field Sales Representative

Industry :

Software

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

Maximize sales opportunities in his assigned territory by efficiently planning his daily and weekly routes to minimize travel time and visit as many prospects as possible
Track his sales performance metrics, such as the number of visits, deals closed, and revenue generated, to identify areas for improvement and demonstrate his value to the sales manager
Stay up-to-date with the latest industry trends and best practices in field sales to continuously improve his skills and close more deals.

Frustrations

Dealing with traffic delays and inefficient routes that waste valuable time
Manually updating customer information and struggling to keep track of his interactions and follow-ups
Facing challenges in generating leads and identifying the most promising prospects in his territory.

Name:

Sarah Lee

Age :

42

Gender :

Female

Occupation :

Sales Manager

Industry :

Pharmaceuticals

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

Improve the overall sales performance of her team by setting clear targets, monitoring progress, and providing timely coaching and support to individual team members
Optimize territory allocation and ensure that each sales representative has a fair and equitable distribution of opportunities to maximize their potential
Leverage data and analytics to gain insights into team performance, identify areas for improvement, and make data-driven decisions to drive sales growth.

Frustrations

Lack of visibility into the daily activities and performance of her field sales team, making it challenging to provide timely support and guidance
Difficulty in tracking the effectiveness of sales campaigns and measuring the return on investment for different marketing initiatives
Struggling to maintain accurate and up-to-date customer data, leading to inefficiencies in communication and sales efforts.

Name:

Mike Johnson

Age :

28

Gender :

Male

Occupation :

Sales Operations Manager

Industry :

Manufacturing

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Streamline and automate sales processes using technology to improve efficiency and reduce manual work for the field sales team
Integrate Map My Customers with existing CRM and other sales tools to create a seamless and unified sales technology stack
Provide data-driven insights and reporting to sales leadership to inform strategic decision-making and optimize sales operations.

Frustrations

Resistance from the field sales team to adopt new technologies and change existing workflows
Difficulty in finding a sales mapping and CRM solution that integrates seamlessly with the company's existing technology stack
Managing and cleaning messy data from various sources to ensure data quality and accuracy for reporting and analysis.

Map My Customers Geographic and Demographic Insights

Geographic Insights: Map My Customers has a strong presence in North America, particularly the US and Canada. Other important markets include the UK, Australia, and Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Map My Customers' target audience is primarily professionals aged 25-44, with a slight preference towards males. This aligns with demographics common in sales roles.

Age Distribution

Gender Distribution

Map My Customers Socio-economic Profile

Household and Income Insights: The majority of target users fall within the 'average' household size and income level, indicating a focus on middle-income professionals.

Educational and Employment Insights: Map My Customers primarily targets full-time employed individuals, particularly those with a university or college education, reflecting the platform's appeal to skilled professionals.

Households Size

Income Distribution

Education Level

Employment Status

Map My Customers Behavioral Insights

Interest-Based Insights: Users show interest in sales techniques, CRM solutions, technology, business news, and areas related to personal and professional growth.

Technology and Social Media Usage: Users favor LinkedIn and YouTube, reflecting professional networking and video content consumption. Android and desktop usage suggests a blend of mobile and office-based work.

Interests

Sales TechniquesCRM SolutionsTechnologyBusiness NewsTravelProductivitySelf-Improvement

Device Breakdown

Social Media Usage

Map My Customers Top Competitors

Competitor	Estimated market share	Top domains
Salesforce Maps	45%	CRM, Sales Automation, Customer Service
Badger Maps	25%	Field Sales, Route Optimization, Sales Tracking
Spotio	15%	Field Sales Management, Team Collaboration, Performance Reporting

getomnify.com

mothandflamevr.com

[email protected]