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Map My Customers Target Audience

User Segments

Age: 42

Gender: Female

Occupation: Director of Field Sales

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Regional Sales Manager

Education: Bachelor's Degree, Business Management

Age: 35

Gender: Female

Occupation: Sales Operations Manager

Education: Bachelor's Degree, Data Science

Sarah Chen

Sarah Chen

Age: 42
Gender: Female
Occupation: Director of Field Sales
Education: Master's Degree, Business Administration
Industry: Sales Management
Channels: LinkedInYouTubeX

Goals

  • Increase team's overall sales performance and revenue growth
  • Improve visibility into field activities and sales pipeline accuracy
  • Optimize sales territories for maximum coverage and efficiency.

Pain Points

  • Lack of real-time data on field rep activities and progress
  • Inconsistent CRM adoption among sales representatives
  • Difficulty in accurately forecasting sales due to fragmented data.

Map My Customers Geographic Distribution

Predominantly targeting North American markets, particularly the US, given its HQ and emphasis on field sales, with some presence in other developed markets.

Top Countries

United States flag

United States

75%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households with medium to high income, consistent with established professionals in sales.

Employment Status

Income Distribution

Education Level

Map My Customers Behavior Analysis

Behavior Profile

Technology Adoption
Mobile-Friendly
Route Optimization
CRM Usage
Activity Logging
Data-Driven Decision Making
Time Management
Professional Development
Business Networking
Social Media Usage (LinkedIn)
Mobile Device Usage
Learning
Problem Solving
Efficiency Seeking
Strategic Planning
Travel
Analytics

Device Breakdown

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