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Major Markets
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Badger Maps
SPOTIO
Top Marketing Channels
Badger Maps
- Content Marketing
- Examples: Blog posts, Whitepapers, Case studies
- Campaigns: Field Sales Productivity Guide, CRM Integration Best Practices, Territory Optimization Strategies
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, SEO optimized content
- Campaigns: Field Sales CRM Software, Route Planner App, Sales Territory Mapping Tool
- Social Media Marketing
- Examples: LinkedIn ads, Facebook retargeting, YouTube tutorials
- Campaigns: Sales Leader Spotlight Series, Rep Productivity Tips, Daily Route Challenge
Top Sales Channels
- Direct Sales (In-house)
- Sales calls, Product demos, Consultative selling
- Free Trial Conversion Program, Enterprise Solutions Consultation, Personalized Demo Session
- Partnerships/Integrations
- CRM marketplace listings, Joint webinars, Co-marketing with tech partners
- Salesforce AppExchange Promotion, HubSpot Integration Benefits, Microsoft Dynamics Partnership Launch
- Webinar/Online Demos
- Live product demonstrations, Q&A sessions, Recorded webinars
- Mastering Your Sales Territory, Advanced Route Planning Techniques, Unlocking CRM Data for Field Sales
Map My Customers SWOT Analysis
Strengths
Strong focus on mapping and routing
good CRM integrations
intuitive user interface.
Weaknesses
May lack some advanced sales engagement features compared to broader platforms
pricing might be a barrier for smaller teams
less emphasis on lead generation within the app.
Opportunities
Growing demand for mobile-first sales tools
expansion into new industries
leveraging AI for predictive routing and sales insights.
Threats
Competition from larger CRM players adding similar features
new entrants with innovative mapping solutions
data privacy regulations impacting location tracking.
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