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Industry Landscape
The online brand protection industry is experiencing rapid growth driven by the surge in e-commerce and the increasing complexity of online marketplaces. Brands face persistent challenges from unauthorized sellers, price erosion, and counterfeiting. Solutions offering advanced monitoring, AI-driven analytics, and automated enforcement are highly sought after to safeguard brand value and profitability.
Total Assets Under Management (AUM)
Online Brand Protection Market Size in United States
~Projected to reach approximately $1.6 billion by 2028.
(15.0% CAGR)
- Driven by increasing online sales and counterfeit threats.
- Focus on digital risk protection and intellectual property.
- Growth in adoption of AI and machine learning in solutions.
Total Addressable Market
5.5 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Content Analysis
Generative AI can be used to analyze product listings, reviews, and social media content for brand misuse, counterfeits, and unauthorized promotions at scale, beyond just price monitoring.
Blockchain for Supply Chain Traceability
Blockchain technology can provide immutable records of product origin and distribution, making it easier to identify and combat unauthorized sellers and counterfeit goods across the supply chain.
Predictive Analytics & Machine Learning
Advanced machine learning models can predict future MAP violations, identify emerging grey market trends, and optimize enforcement strategies based on historical data and market signals.
Impactful Policy Frameworks
INFORM Consumers Act (2022)
The Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers (INFORM Consumers) Act, signed into law in 2022, requires online marketplaces to verify the identity of high-volume third-party sellers.
This policy directly impacts MAPP Trap by providing more accessible and verifiable seller information, making 'unmasking' unauthorized sellers significantly easier and improving the efficacy of enforcement.
SHOP SAFE Act (Proposed)
The Stopping Harmful Offers on Platforms by Screening Against Fakes in E-commerce (SHOP SAFE) Act, though not yet enacted, aims to hold online platforms liable for counterfeit goods sold by third parties on their sites if they do not take reasonable steps to prevent it.
If enacted, this proposed policy would put greater pressure on online marketplaces to actively cooperate with brand protection efforts, potentially streamlining takedown processes and increasing platform accountability.
State-level Consumer Protection Laws (Ongoing)
Various US states continue to update and enact their own consumer protection laws, which can impact how online sales and advertising practices are regulated, including prohibitions on deceptive pricing or unauthorized sales.
These ongoing state-level legislative changes require MAPP Trap and its clients to remain agile and adapt enforcement strategies to comply with evolving regional legal frameworks and consumer protections.
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