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MAPP Trap Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Brand Manager
Education: Master's Degree, Marketing
Age: 38
Gender: Male
Occupation: E-commerce Manager
Education: Bachelor's Degree, Business Administration
Age: 48
Gender: Female
Occupation: Sales Manager
Education: Master's Degree, Sales Management
Brenda The Brand Strategist
Goals
- To ensure consistent brand messaging and pricing across all online channels to maintain brand integrity
- To prevent brand erosion caused by unauthorized sellers and price wars, safeguarding long-term brand value
- To achieve measurable ROI on brand protection efforts, demonstrating clear value to executive leadership.
Pain Points
- Difficulty in tracking and identifying all unauthorized sellers across vast online marketplaces
- The time-consuming and manual process of enforcing MAP policies and dealing with violators
- Lack of real-time insights into pricing discrepancies and their immediate impact on sales and brand perception.
MAPP Trap Geographic Distribution
Predominantly focused on North America, especially the US market, with growing presence in other English-speaking and key European e-commerce markets.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from medium to high-income households of 2-4 members, suggesting established business owners or managers.
Employment Status
Income Distribution
Education Level
MAPP Trap Behavior Analysis
Behavior Profile
Device Breakdown
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