Find stats on top websites
Industry Landscape
The cybersecurity training and awareness market is experiencing robust growth, driven by increasing cyber threats, evolving compliance requirements, and rising cyber insurance demands. Organizations, particularly SMBs, are recognizing the critical role of human firewalls. MSPs are crucial in delivering these solutions, seeking automated, scalable, and profitable platforms. The industry emphasizes continuous training and realistic simulations to enhance human resilience against social engineering attacks.
Total Assets Under Management (AUM)
Security Awareness Training Market Size in United States
~Expected to reach 2.7 billion USD by 2028 (Global market, US is primary driver)
(15-20% CAGR)
- Driven by increasing cyberattacks.
- Boosted by regulatory compliance needs.
- Accelerated by demand for human risk reduction.
Total Addressable Market
5.7 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Adaptive Training
Utilizing AI and machine learning to personalize security awareness training content and delivery based on individual user behavior, risk profiles, and learning styles.
Behavioral Biometrics for Risk Scoring
Employing continuous monitoring of user behavioral patterns (e.g., typing rhythm, mouse movements) to dynamically assess and predict human risk, beyond static training completion.
Gamified and Immersive Simulations
Leveraging advanced gamification, virtual reality (VR), and augmented reality (AR) to create highly engaging and realistic simulation scenarios for enhanced threat recognition.
Impactful Policy Frameworks
NIST Cybersecurity Framework 2.0 (2024)
The National Institute of Standards and Technology (NIST) updated its Cybersecurity Framework to version 2.0, expanding its scope beyond critical infrastructure to all organizations and introducing a 'Govern' function emphasizing cybersecurity governance, risk management, and supply chain risk.
This update increases the need for robust security awareness training and continuous human risk management as organizations strive for comprehensive cybersecurity governance, directly benefiting INFIMA's offerings.
SEC Cybersecurity Disclosure Rules (2023)
The U.S. Securities and Exchange Commission (SEC) adopted new rules requiring public companies to disclose material cybersecurity incidents within four business days and to periodically disclose their cybersecurity risk management, strategy, and governance.
While primarily for public companies, these rules set a higher bar for cybersecurity governance and incident response, pushing their supply chains (including SMBs) to improve their security posture, thus increasing demand for comprehensive SAT.
State Privacy Laws (e.g., CPRA 2023, VCDPA 2023)
Various U.S. states continue to enact and update comprehensive data privacy laws, such as the California Privacy Rights Act (CPRA) effective in 2023 and the Virginia Consumer Data Protection Act (VCDPA), which impose strict requirements on data handling, security, and breach notification.
These laws indirectly drive demand for security awareness training as employee errors can lead to data breaches, resulting in significant fines and reputational damage for businesses, making human error prevention crucial.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
