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INFIMA Security Target Audience
User Segments
Age: 45
Gender: Male
Occupation: MSP Owner/CEO
Education: Master's Degree, Business Administration
Age: 38
Gender: Female
Occupation: Director of Operations, MSP
Education: Bachelor's Degree, Information Technology
Age: 32
Gender: Male
Occupation: Senior Technical Lead, MSP
Education: Bachelor's Degree, Computer Science
David Chen
Goals
- Expand service offerings to increase revenue and client retention
- Improve operational efficiency to reduce overhead and enhance profitability
- Establish a strong competitive advantage in the cybersecurity market by offering top-tier solutions.
Pain Points
- Difficulty in finding cost-effective and scalable security solutions for SMBs
- Managing the administrative burden of implementing and tracking client security awareness training
- Keeping up with evolving cyber threats and compliance requirements while running daily operations.
INFIMA Security Geographic Distribution
The primary market is the United States, followed by Canada and the UK. Other notable markets include Australia and Germany, indicating a strong North American and Western European focus for MSP partnerships.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 3-4 people (60%) and fall into the high-income bracket (60%). This reflects their professional roles as MSP business leaders.
Employment Status
Income Distribution
Education Level
INFIMA Security Behavior Analysis
Behavior Profile
Device Breakdown
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