Jakroo : Market and Competitor Analysis

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Jakroo is a company specializing in custom apparel for endurance sports. They offer a range of products like jerseys, bib shorts, and tri suits, emphasizing high quality and customization. They are committed to ethical and sustainable practices as demonstrated by their BSCI compliance and Proposition 65 adherence.

Company : Jakroo

Industry : Sports ApparelCustom ClothingEndurance Sports

Major Markets

United States

Canada

United Kingdom

Key Competitors

Castelli

GOREWEAR

The Black Bibs

Jakroo Key Value propositions

Customization

High-Quality

Performance-Oriented

Sustainable Practices

Jakroo Latest news

Custom Apparel for Cycling, Triathlon, Running and Nordic Ski ...

Yes, It's important to understand that colors vary from device to device. ... How do JAKROO products fit compared to others? ... Your original order will be ...

San Jose Bicycle Club : : Home

Club Uniforms. The Jakroo store for SJBC 2022 kit orders is always open!! Please visit the Jakroo store at: https://designlab.jakroo.com/store-front?

Custom Apparel for Cycling, Triathlon, Running and Nordic Ski

To provide you with news, special offers and ... The security of your data is important ... By visiting this page on our website: https://express.jakroo.com/terms- ...

Iosco Bikes & Trails | Another visit yesterday to the Wildcat Trail, one ...

Nov 2, 2023 ... order online and ship directly to your home. https://jakroo.com/store- ... news, where there wasn't snow, it was hard packed dirt ... to this most ...

Jakroo SWOT Analysis

Strengths

Focus on customization and high-quality apparelCatering to niche endurance sports marketsCommitment to ethical and sustainable practices

Weaknesses

Potential higher price point compared to mass-market brandsDependence on online sales and customization platformLimited brand awareness compared to established giants

Opportunities

Expand product offerings to new endurance sports or activitiesPartner with sports events, teams, and influencers for greater visibilityDevelop innovative technologies or features to enhance performance or customization

Threats

Increasing competition from both established brands and emerging startupsFluctuations in raw material costs and supply chain disruptionsChanging consumer preferences towards fast fashion or cheaper alternatives

Top Marketing Strategies for Jakroo

Personalized User Onboarding

Jakroo can create a personalized onboarding experience for new customers, guiding them through the custom apparel design process and highlighting key features. This will enhance user engagement and reduce churn, ultimately leading to more successful customer journeys.

Content-Specific Call-to-Action Optimization

By optimizing call-to-actions based on the specific content a customer is engaging with, Jakroo can increase conversion rates. This strategy tailors the action requested to the user's current stage in their buying journey, maximizing the likelihood of a desired response.

Enhanced Product Image Captions

Adding detailed and engaging captions to product images can significantly enhance product discoverability and inform potential customers. By showcasing product features, benefits, and specific use cases, Jakroo can encourage more targeted purchases and boost conversions.

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Jakroo User Persona

Name:

Emily Johnson

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Improve her marathon time by 10 minutes and qualify for the Boston Marathon, requiring her to optimize her training regimen, nutrition plan, and gear
Transition to a fully sustainable lifestyle, influencing her choice of apparel brands that prioritize ethical sourcing and eco-friendly production
Find a supportive online community where she can connect with fellow runners, share experiences, and seek advice on training and gear

Frustrations

Balancing demanding work schedule with training, often leaving limited time for running and recovery
Finding sustainable and high-performance running apparel that aligns with her values and performance needs
Encountering repetitive or unhelpful advice on generic running forums, lacking personalized guidance for her specific goals

Name:

David Chen

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

Complete an Ironman Triathlon within the next year, necessitating a structured training plan, specialized gear, and potentially coaching services
Find a local cycling club or group to join, seeking camaraderie, organized rides, and opportunities to improve his cycling skills
Stay up-to-date on the latest advancements in cycling technology, particularly interested in performance wearables, smart bikes, and data analytics tools

Frustrations

Juggling training for three disciplines (swimming, cycling, running) with family and work commitments, leading to scheduling conflicts and fatigue
Experiencing discomfort or chafing from ill-fitting cycling apparel, hindering his performance and enjoyment during long rides
Sifting through overwhelming amounts of information on cycling forums and websites, struggling to identify trustworthy sources and relevant advice

Name:

Sophia Garcia

Age :

25

Gender :

Female

Occupation :

Graphic Designer

Industry :

Creative Arts

Education :

Bachelor's Degree, Fine Arts

Preferred platforms

GOALS

Express her personal style through unique and visually appealing cycling apparel, seeking brands that offer customization options and reflect her artistic sensibilities
Incorporate more cycling into her daily commute and weekend activities as a sustainable and enjoyable form of exercise
Discover scenic and challenging cycling routes in her local area, looking for inspiration and opportunities to explore new places on her bike

Frustrations

Feeling limited by the generic designs of most cycling apparel brands, struggling to find options that align with her personal style and creative expression
Encountering safety concerns as a cyclist navigating urban traffic, wishing for safer cycling infrastructure and greater awareness among drivers
Lacking inspiration for new and exciting cycling routes in her area, desiring curated route suggestions based on her preferences and skill level

Jakroo Geographic and Demographic Insights

Geographic Insights: Jakroo's primary market is the United States, followed by Canada. The brand also shows presence in other English-speaking countries like the UK and Australia, and in European countries like Germany.

Top Countries

United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: Jakroo's target audience is primarily males and females aged 25-44, reflecting the demographics of endurance sports enthusiasts.

Age Distribution

Gender Distribution

Jakroo Socio-economic Profile

Household and Income Insights: Jakroo's customers typically come from households with 2-4 members and have a medium income level, enabling them to afford premium athletic apparel.

Educational and Employment Insights: Majority of Jakroo's target users are employed full-time and have a university or college degree, indicating a well-educated and financially stable customer base.

Households Size

Income Distribution

Education Level

Employment Status

Jakroo Behavioral Insights

Interest-Based Insights: Jakroo's target audience is interested in health, fitness, outdoor recreation, sports technology, travel, nutrition, and sustainable living.

Technology and Social Media Usage: Users primarily engage with Jakroo through YouTube, Instagram, and Facebook, using a mix of desktop, Android, and iOS devices.

Interests

Health and fitnessOutdoor recreationSports technologyTravelNutritionSports newsSustainable living

Device Breakdown

Social Media Usage

Jakroo Top Competitors

Competitor	Estimated market share	Top domains
Castelli	45%	Cycling Apparel, High-Performance, Italian Design
GOREWEAR	30%	Technical Fabrics, Weather Protection, Durable Construction
The Black Bibs	25%	Cycling Bib Shorts, Comfort-Focused, Minimalist Design

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