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Jakroo is a company specializing in custom apparel for endurance sports. They offer a range of products like jerseys, bib shorts, and tri suits, emphasizing high quality and customization. They are committed to ethical and sustainable practices as demonstrated by their BSCI compliance and Proposition 65 adherence.
Company : Jakroo
Industry : Sports ApparelCustom ClothingEndurance Sports
Jakroo Key Value propositions
Jakroo Latest news
Custom Apparel for Cycling, Triathlon, Running and Nordic Ski ...
Yes, It's important to understand that colors vary from device to device. ... How do JAKROO products fit compared to others? ... Your original order will be ...
San Jose Bicycle Club : : Home
Club Uniforms. The Jakroo store for SJBC 2022 kit orders is always open!! Please visit the Jakroo store at: https://designlab.jakroo.com/store-front?
Custom Apparel for Cycling, Triathlon, Running and Nordic Ski
To provide you with news, special offers and ... The security of your data is important ... By visiting this page on our website: https://express.jakroo.com/terms- ...
Iosco Bikes & Trails | Another visit yesterday to the Wildcat Trail, one ...
Nov 2, 2023 ... order online and ship directly to your home. https://jakroo.com/store- ... news, where there wasn't snow, it was hard packed dirt ... to this most ...
Jakroo SWOT Analysis
Strengths
Focus on customization and high-quality apparelCatering to niche endurance sports marketsCommitment to ethical and sustainable practices
Weaknesses
Potential higher price point compared to mass-market brandsDependence on online sales and customization platformLimited brand awareness compared to established giants
Opportunities
Expand product offerings to new endurance sports or activitiesPartner with sports events, teams, and influencers for greater visibilityDevelop innovative technologies or features to enhance performance or customization
Threats
Increasing competition from both established brands and emerging startupsFluctuations in raw material costs and supply chain disruptionsChanging consumer preferences towards fast fashion or cheaper alternatives
Top Marketing Strategies for Jakroo
Content-Specific Call-to-Action Optimization
By optimizing call-to-actions based on the specific content a customer is engaging with, Jakroo can increase conversion rates. This strategy tailors the action requested to the user's current stage in their buying journey, maximizing the likelihood of a desired response.
Enhanced Product Image Captions
Adding detailed and engaging captions to product images can significantly enhance product discoverability and inform potential customers. By showcasing product features, benefits, and specific use cases, Jakroo can encourage more targeted purchases and boost conversions.
Jakroo User Persona
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Jakroo Geographic and Demographic Insights
Geographic Insights: Jakroo's primary market is the United States, followed by Canada. The brand also shows presence in other English-speaking countries like the UK and Australia, and in European countries like Germany.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: Jakroo's target audience is primarily males and females aged 25-44, reflecting the demographics of endurance sports enthusiasts.
Jakroo Socio-economic Profile
Household and Income Insights: Jakroo's customers typically come from households with 2-4 members and have a medium income level, enabling them to afford premium athletic apparel.
Educational and Employment Insights: Majority of Jakroo's target users are employed full-time and have a university or college degree, indicating a well-educated and financially stable customer base.
Jakroo Behavioral Insights
Interest-Based Insights: Jakroo's target audience is interested in health, fitness, outdoor recreation, sports technology, travel, nutrition, and sustainable living.
Technology and Social Media Usage: Users primarily engage with Jakroo through YouTube, Instagram, and Facebook, using a mix of desktop, Android, and iOS devices.
Jakroo Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Castelli | 45% | Cycling Apparel, High-Performance, Italian Design |
GOREWEAR | 30% | Technical Fabrics, Weather Protection, Durable Construction |
The Black Bibs | 25% | Cycling Bib Shorts, Comfort-Focused, Minimalist Design |