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INFIMA

INFIMA is a cybersecurity company that provides automated security awareness training and simulated phishing solutions. They aim to make training engaging and effective while simplifying program management for their clients. Their key selling propositions include a fully automated platform, guaranteed inbox delivery, and industry-specific compliance training.

Company : INFIMA

Industry : CybersecuritySecurity Awareness TrainingSimulated Phishing

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Key Competitors

KnowBe4
Proofpoint
Mimecast

INFIMA Key Value propositions

Automated Platform
Guaranteed Inbox Delivery
Compliance Training
Simplified Onboarding

INFIMA SWOT Analysis

Strengths

Automated platform for ease of useFocus on compliance needsTargeted industry approach

Weaknesses

Reliance on online deliveryPotential lack of brand recognitionDependence on user engagement

Opportunities

Expand into global marketsDevelop more interactive trainingOffer integrations with other security tools

Threats

Competition from established playersRapid evolution of cyber threatsData privacy concerns

Top Marketing Strategies for INFIMA

Personalized User Onboarding

This strategy focuses on providing a smooth and tailored onboarding experience for new users, ensuring they quickly understand and appreciate the value of INFIMA's platform. This can lead to increased user engagement and retention, ultimately driving higher subscription rates.

Value-Based Pricing Implementation

By showcasing the tangible benefits and ROI of INFIMA's solutions, this strategy can attract businesses who prioritize security awareness training as a crucial investment. This will help position INFIMA as a valuable solution and justify its pricing model, driving sales and customer satisfaction.

Interactive Exit-Intent Quiz

This strategy uses a fun and engaging quiz to capture the attention of potential customers who are about to leave the website. This can help generate leads, collect valuable data about their needs and interests, and encourage them to sign up for a trial or learn more about INFIMA's services.

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INFIMA User Persona

INFIMA Geographic and Demographic Insights

Geographic Insights: INFIMA's primary market is the US, followed by the UK and Canada, reflecting the English-speaking focus and cybersecurity needs in these regions.

Top Countries

  • United States flag

    United States

    60%

  • United Kingdom flag

    United Kingdom

    15%

  • Canada flag

    Canada

    10%

  • Australia flag

    Australia

    7.5%

  • Germany flag

    Germany

    7.5%

Demographic Insights: INFIMA's target audience consists largely of professionals aged 25-44, with a male skew. This aligns with demographics in cybersecurity roles and decision-making positions.

Age Distribution

Gender Distribution

INFIMA Socio-economic Profile

Household and Income Insights: INFIMA's users likely have medium to high incomes, reflecting the earning potential of cybersecurity professionals and their households.

Educational and Employment Insights: INFIMA's user base is primarily employed full-time, likely in IT or cybersecurity roles, with a high proportion holding university or postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

INFIMA Behavioral Insights

Interest-Based Insights: INFIMA's audience is interested in cybersecurity, data privacy, compliance, technology news, business management, leadership, and professional development.

Technology and Social Media Usage: INFIMA's target audience prefers desktop devices and engages heavily on LinkedIn, indicating a professional online presence.

Interests

CybersecurityData PrivacyComplianceTechnology NewsBusiness ManagementLeadershipProfessional Development

Device Breakdown

Social Media Usage

INFIMA Top Competitors

Competitor
Estimated market share
Top domains
KnowBe440%Security Awareness Training, Simulated Phishing, Security Culture
Proofpoint30%Email Security, Threat Protection, Data Loss Prevention
Mimecast15%Email Security, Cyber Resilience, Brand Protection

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