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INFIMA is a cybersecurity company that provides automated security awareness training and simulated phishing solutions. They aim to make training engaging and effective while simplifying program management for their clients. Their key selling propositions include a fully automated platform, guaranteed inbox delivery, and industry-specific compliance training.
Company : INFIMA
Industry : CybersecuritySecurity Awareness TrainingSimulated Phishing
INFIMA Key Value propositions
INFIMA Latest news
Every 11 Seconds
Well, Usain Bolt can run 100 meters - and still have a second to rest afterward... According to estimates from Cybersecurity Ventures, a new Ransomware attack ...
Phish/security awareness testing/training for small clients? : r/msp
Feb 21, 2022 ... Gaming News & Discussion · Mobile Games · Other ... Https://www.Infimasec.com It is a set it and forget it platform. ... reReddit: Top posts of ...
Choosing a Security Awareness Program
Jun 10, 2020 ... ... https://www.knowbe4.com/crypto-ransom-terms ... It's important to start with identifying the viewers of your reports. ... infimasec.com.
INFIMA Cybersecurity | LinkedIn
http://infimasec.com. External link for INFIMA ... https://lnkd.in/gAHGegxs ... We will miss plenty of important Partners here, but thank you to all of you!
INFIMA SWOT Analysis
Strengths
Automated platform for ease of useFocus on compliance needsTargeted industry approach
Weaknesses
Reliance on online deliveryPotential lack of brand recognitionDependence on user engagement
Opportunities
Expand into global marketsDevelop more interactive trainingOffer integrations with other security tools
Threats
Competition from established playersRapid evolution of cyber threatsData privacy concerns
Top Marketing Strategies for INFIMA
Personalized User Onboarding
This strategy focuses on providing a smooth and tailored onboarding experience for new users, ensuring they quickly understand and appreciate the value of INFIMA's platform. This can lead to increased user engagement and retention, ultimately driving higher subscription rates.
Value-Based Pricing Implementation
By showcasing the tangible benefits and ROI of INFIMA's solutions, this strategy can attract businesses who prioritize security awareness training as a crucial investment. This will help position INFIMA as a valuable solution and justify its pricing model, driving sales and customer satisfaction.
Interactive Exit-Intent Quiz
This strategy uses a fun and engaging quiz to capture the attention of potential customers who are about to leave the website. This can help generate leads, collect valuable data about their needs and interests, and encourage them to sign up for a trial or learn more about INFIMA's services.
INFIMA User Persona
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INFIMA Geographic and Demographic Insights
Geographic Insights: INFIMA's primary market is the US, followed by the UK and Canada, reflecting the English-speaking focus and cybersecurity needs in these regions.
United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%
Demographic Insights: INFIMA's target audience consists largely of professionals aged 25-44, with a male skew. This aligns with demographics in cybersecurity roles and decision-making positions.
INFIMA Socio-economic Profile
Household and Income Insights: INFIMA's users likely have medium to high incomes, reflecting the earning potential of cybersecurity professionals and their households.
Educational and Employment Insights: INFIMA's user base is primarily employed full-time, likely in IT or cybersecurity roles, with a high proportion holding university or postgraduate degrees.
INFIMA Behavioral Insights
Interest-Based Insights: INFIMA's audience is interested in cybersecurity, data privacy, compliance, technology news, business management, leadership, and professional development.
Technology and Social Media Usage: INFIMA's target audience prefers desktop devices and engages heavily on LinkedIn, indicating a professional online presence.
INFIMA Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
KnowBe4 | 40% | Security Awareness Training, Simulated Phishing, Security Culture |
Proofpoint | 30% | Email Security, Threat Protection, Data Loss Prevention |
Mimecast | 15% | Email Security, Cyber Resilience, Brand Protection |