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Executive Summary
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
INFIMA Security Top Products
Brand Positioning
INFIMA Security is positioned as the dedicated, automated, and MSP-centric Security Awareness Training (SAT) solution, empowering partners to profitably deliver robust cybersecurity education to their clients without operational burden.
Customer Sentiments
Customer sentiment appears highly positive, as MSPs value the 'Built for MSPs' approach, ease of use, automation, and partner-friendly pricing. Testimonials like 'it just works' and 'set it, forget it' highlight satisfaction with operational efficiency and reliability.
INFIMA Security Key Value Propositions
INFIMA's key value proposition is empowering MSPs to easily and profitably offer comprehensive Security Awareness Training and phishing simulations to their clients. This is achieved through a highly automated, white-label, multi-tenant platform with flexible usage-based pricing and dedicated partner support, reducing operational burden and increasing MSP revenue streams.
INFIMA Security SWOT Analysis
Strengths
Exclusive MSP channel focus avoids competition.
High automation reduces MSPs' operational burden.
Flexible, usage-based pricing model is partner-friendly.
Weaknesses
Sole reliance on MSP channel limits direct market reach.
Specific pricing not detailed in provided context.
Limited public brand recognition outside MSP ecosystem.
Opportunities
Growing demand for cybersecurity and compliance services.
Expansion into new geographic MSP markets.
Enhanced integrations with more PSA platforms.
Threats
Intense competition from established SAT providers.
MSPs developing in-house SAT solutions.
Cybersecurity landscape shifts impacting demand.
Market Growth Stage
Pace of Market Growth
INFIMA Security Target Audience
Geographic Insights
The primary market is the United States, followed by Canada and the UK. Other notable markets include Australia and Germany, indicating a strong North American and Western European focus for MSP partnerships.
Top Countries
United States
75% market share
Canada
10% market share
United Kingdom
5% market share
Australia
3% market share
Germany
2% market share
INFIMA Security Audience Segments
MSP Business Owner/CEO
30-55 years
Male • Female
North America • Europe • Asia
MSP Operations/Technical Lead
28-45 years
Male • Female
Global
Cybersecurity Consultant
35-60 years
Male • Female
USA • Canada • UK
SMB End-User (via MSP)
25-50 years
Male • Female
Regional Cities • Suburbs
Product Manager/Developer (Partner)
22-40 years
Male • Female
Major Tech Hubs • Remote
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor INFIMA Security
Interactive ROI Calculator
Develop an interactive ROI calculator for MSPs to input their client data and demonstrate the potential cost savings and revenue generation opportunities by using INFIMA Security. This helps MSPs visualize the value proposition and justify the investment in Security Awareness Training for their SMB clients.
Learn morePersonalized User Onboarding
Tailor the onboarding experience for new MSP partners based on their size, existing security stack, and specific client needs. This ensures they quickly grasp the platform's value and minimizes friction during the initial setup and deployment, leading to faster adoption.
Learn moreValue-Based Pricing Implementation
Clearly communicate the value and benefits INFIMA Security provides to MSPs in terms of reduced administrative burden, increased profitability, and enhanced client security posture. Highlight how the 'Pay Only For What You Use' model aligns with their business objectives and allows them to scale efficiently.
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