INFIMA : Market and Competitor Analysis

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INFIMA is a cybersecurity company that provides automated security awareness training and simulated phishing solutions. They aim to make training engaging and effective while simplifying program management for their clients. Their key selling propositions include a fully automated platform, guaranteed inbox delivery, and industry-specific compliance training.

Company : INFIMA

Industry : CybersecuritySecurity Awareness TrainingSimulated Phishing

Major Markets

United States

United Kingdom

Canada

Key Competitors

KnowBe4

Proofpoint

Mimecast

INFIMA Key Value propositions

Automated Platform

Guaranteed Inbox Delivery

Compliance Training

Simplified Onboarding

INFIMA Latest news

Every 11 Seconds

Well, Usain Bolt can run 100 meters - and still have a second to rest afterward... According to estimates from Cybersecurity Ventures, a new Ransomware attack ...

Phish/security awareness testing/training for small clients? : r/msp

Feb 21, 2022 ... Gaming News & Discussion · Mobile Games · Other ... Https://www.Infimasec.com It is a set it and forget it platform. ... reReddit: Top posts of ...

Choosing a Security Awareness Program

Jun 10, 2020 ... ... https://www.knowbe4.com/crypto-ransom-terms ... It's important to start with identifying the viewers of your reports. ... infimasec.com.

INFIMA Cybersecurity | LinkedIn

http://infimasec.com. External link for INFIMA ... https://lnkd.in/gAHGegxs ... We will miss plenty of important Partners here, but thank you to all of you!

INFIMA SWOT Analysis

Strengths

Automated platform for ease of useFocus on compliance needsTargeted industry approach

Weaknesses

Reliance on online deliveryPotential lack of brand recognitionDependence on user engagement

Opportunities

Expand into global marketsDevelop more interactive trainingOffer integrations with other security tools

Threats

Competition from established playersRapid evolution of cyber threatsData privacy concerns

Top Marketing Strategies for INFIMA

Personalized User Onboarding

This strategy focuses on providing a smooth and tailored onboarding experience for new users, ensuring they quickly understand and appreciate the value of INFIMA's platform. This can lead to increased user engagement and retention, ultimately driving higher subscription rates.

Value-Based Pricing Implementation

By showcasing the tangible benefits and ROI of INFIMA's solutions, this strategy can attract businesses who prioritize security awareness training as a crucial investment. This will help position INFIMA as a valuable solution and justify its pricing model, driving sales and customer satisfaction.

Interactive Exit-Intent Quiz

This strategy uses a fun and engaging quiz to capture the attention of potential customers who are about to leave the website. This can help generate leads, collect valuable data about their needs and interests, and encourage them to sign up for a trial or learn more about INFIMA's services.

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INFIMA User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Chief Information Security Officer

Industry :

Financial Services

Education :

Master's Degree, Cybersecurity

Preferred platforms

GOALS

Enhance the organization's overall security posture by equipping employees with the knowledge and skills to identify and mitigate cyber threats
Streamline security awareness training to meet evolving regulatory requirements and industry best practices, ensuring compliance and minimizing potential fines or penalties
Foster a strong security culture within the organization by promoting employee engagement and accountability for maintaining a secure work environment

Frustrations

Struggling to find engaging and effective security awareness training content that resonates with his team and leads to measurable behavior change
Facing difficulties in tracking employee progress and identifying knowledge gaps, making it challenging to tailor training programs effectively
Dealing with limited budget and resources for cybersecurity training, making it hard to implement comprehensive and up-to-date programs

Name:

Sarah Jones

Age :

35

Gender :

Female

Occupation :

IT Security Manager

Industry :

Healthcare

Education :

Bachelor's Degree, Information Technology

Preferred platforms

GOALS

Ensure compliance with HIPAA regulations and protect sensitive patient data by implementing robust security awareness training for all employees
Reduce the organization's risk of phishing attacks and data breaches by educating employees on recognizing and avoiding suspicious emails and websites
Implement a user-friendly security awareness training platform that offers automated delivery, tracking, and reporting features to save time and resources

Frustrations

Dealing with resistance from employees who find security awareness training tedious and irrelevant to their daily tasks
Finding it challenging to demonstrate the ROI of security awareness training to senior management and secure adequate budget allocation
Managing the logistics of delivering training to a large and distributed workforce with varying levels of technical expertise

Name:

David Lee

Age :

28

Gender :

Male

Occupation :

Information Security Analyst

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Stay up-to-date on the latest cybersecurity threats and trends to develop relevant and engaging training content for his colleagues
Successfully implement and manage a simulated phishing program to assess employee susceptibility to real-world phishing attacks and identify areas for improvement
Create a positive learning experience for his colleagues by providing clear instructions, helpful resources, and ongoing support during the training process

Frustrations

Lacking access to comprehensive and up-to-date training materials and resources that cover the latest cybersecurity threats and best practices
Facing difficulties in getting buy-in from senior management for implementing new security awareness initiatives and allocating sufficient budget
Dealing with time constraints and competing priorities that make it challenging to dedicate sufficient time and resources to developing and delivering engaging security awareness training

INFIMA Geographic and Demographic Insights

Geographic Insights: INFIMA's primary market is the US, followed by the UK and Canada, reflecting the English-speaking focus and cybersecurity needs in these regions.

Top Countries

United States
60%
United Kingdom
15%
Canada
10%
Australia
7.5%
Germany
7.5%

Demographic Insights: INFIMA's target audience consists largely of professionals aged 25-44, with a male skew. This aligns with demographics in cybersecurity roles and decision-making positions.

Age Distribution

Gender Distribution

INFIMA Socio-economic Profile

Household and Income Insights: INFIMA's users likely have medium to high incomes, reflecting the earning potential of cybersecurity professionals and their households.

Educational and Employment Insights: INFIMA's user base is primarily employed full-time, likely in IT or cybersecurity roles, with a high proportion holding university or postgraduate degrees.

Households Size

Income Distribution

Education Level

Employment Status

INFIMA Behavioral Insights

Interest-Based Insights: INFIMA's audience is interested in cybersecurity, data privacy, compliance, technology news, business management, leadership, and professional development.

Technology and Social Media Usage: INFIMA's target audience prefers desktop devices and engages heavily on LinkedIn, indicating a professional online presence.

Interests

CybersecurityData PrivacyComplianceTechnology NewsBusiness ManagementLeadershipProfessional Development

Device Breakdown

Social Media Usage

INFIMA Top Competitors

Competitor	Estimated market share	Top domains
KnowBe4	40%	Security Awareness Training, Simulated Phishing, Security Culture
Proofpoint	30%	Email Security, Threat Protection, Data Loss Prevention
Mimecast	15%	Email Security, Cyber Resilience, Brand Protection

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