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Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
KnowBe4
SecurityMetrics
Terranova Security
Top Marketing Channels
KnowBe4
- Content Marketing
- Examples: Whitepapers, Blog posts, Webinars
- Campaigns: Cybersecurity Awareness Month Resources, Phishing Attack Trends Report, MSP Partner Success Stories
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, Display Ads
- Campaigns: Free Phishing Test Offer, Security Awareness Training Demo Request, Partner Program Promotion
- Social Media Marketing
- Examples: LinkedIn company page, YouTube channel, Twitter updates
- Campaigns: Phishing Quiz Challenge, Security Tip Tuesdays, Partner Testimonial Spotlights
Top Sales Channels
- Direct Sales Team
- Inside sales, Field sales, Account managers
- Enterprise Solutions Consulting, MSP Onboarding Program, Strategic Account Management
- Partner Programs
- Reseller program, MSP program, Referral program
- KnowBe4 Partner Summit, Channel Partner Incentives, Joint Marketing Funds
- Online Demos/Free Trials
- Live demo booking, On-demand demo videos, Free phishing security test
- Risk-Free Security Assessment, Try Before You Buy Campaign, Customized Demo Request
INFIMA Security SWOT Analysis
Strengths
Strong brand recognition
Extensive content library
Broad feature set
Large customer base
Established partner network
Weaknesses
Potentially higher pricing for SMBs
Less specialized for MSP-only focus compared to INFIMA
Complex platform for some users
Broader target market may dilute MSP-specific messaging
Opportunities
Growing global demand for SAT
Expansion into new industry verticals
Enhanced integrations with other security tools
Development of more AI-driven features
Threats
Emerging niche SAT providers
In-house solutions by large enterprises
Economic downturn impacting training budgets
Evolving cyber threats requiring rapid product adaptation
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