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Major Markets
United States
United Kingdom
CanadaKey Competitors
Gyfted Top Products
Brand Positioning
Gyfted positions itself as a pioneering HR Tech platform leveraging psychometrics and AI for bias-mitigated, cost-effective talent acquisition and management, specializing in remote, non-technical roles. It empowers both companies and individuals with data-driven insights for optimal hiring and career growth.
Customer Sentiments
Customer sentiment is likely positive, driven by the value proposition of bias-mitigated hiring, cost-effective assessments, and remote work readiness. The freemium model and focus on self-development for individuals also contribute to positive perception and engagement.
Gyfted Key Value Propositions
Gyfted's core value proposition is providing a cost-effective, bias-mitigated, and efficient platform for pre-hire screening, culture fit assessment, and internal talent mobility for companies. For individuals, it offers free psychometric assessments and smart job matching for remote, non-technical roles, fostering self-awareness and career growth.
Gyfted SWOT Analysis
Strengths
Leverages psychometrics for bias-free hiring.
Offers a freemium model with robust free tools.
Specializes in remote, non-technical roles.
Comprehensive suite of assessment features.
Weaknesses
Potential for complex feature set for new users.
Brand recognition might be lower than established competitors.
Relies heavily on psychometric data interpretation.
Limited physical presence outside Mountain View.
Opportunities
Expand into new geographies beyond US/Europe.
Develop more specialized assessments for niche roles.
Integrate with broader HR ecosystem platforms.
Educate market on benefits of psychometric hiring.
Threats
Competition from established HR tech providers.
Data privacy concerns in psychometric testing.
Market skepticism towards AI in hiring.
Economic downturns impacting hiring budgets.
Market Growth Stage
Pace of Market Growth
Gyfted Target Audience
Geographic Insights
Primarily focused on the US, with significant presence in UK and Canada. Expanding into Europe, specifically Germany, and Australia. Global potential exists.
Top Countries
United States
60% market share
United Kingdom
15% market share
Canada
8% market share
Germany
5% market share
Australia
4% market share
Gyfted Audience Segments
The Talent Acquisition Professional
28-45 years
Male • Female
US • Europe
The Strategic HR Leader
35-60 years
Male • Female
US • Europe
The Remote Job Seeker
18-35 years
Male • Female
US • Global Remote
The Self-Development Enthusiast
22-50 years
Male • Female
US • Global
The Startup Founder/Recruiter
25-40 years
Male • Female
Silicon Valley • Tech Hubs
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Gyfted
Personalized User Onboarding
Tailor the onboarding experience based on user segment (B2B recruiter, B2B talent manager, B2C job seeker) to highlight relevant features and benefits. This will increase engagement and conversion rates by showing users exactly how Gyfted solves their specific problems from the very beginning.
Learn moreInteractive ROI Calculator
Create an interactive tool that allows potential B2B clients to calculate their potential ROI from using Gyfted's platform, based on factors like reduced mis-hires and improved employee retention. By quantifying the value proposition, it will help overcome price objections and increase the perceived value of Gyfted's offerings.
Learn moreProduct Benefit Reinforcement in Onboarding
Consistently highlight and reinforce Gyfted's key benefits throughout the onboarding process, such as cost-effectiveness, bias mitigation, and improved hiring efficiency. This will ensure that new users fully understand the platform's value proposition and are more likely to adopt its features.
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