Find stats on top websites

Executive Summary

Industries

HR TechTalent AcquisitionPsychometric Assessments

Major Markets

United States flagUnited States
United Kingdom flagUnited Kingdom
Canada flagCanada

Gyfted Top Products

Candidate Assessment Tools
Abstract Reasoning Test
Premium Assessment Reports by Gyfted

Brand Positioning

Gyfted positions itself as a pioneering HR Tech platform leveraging psychometrics and AI for bias-mitigated, cost-effective talent acquisition and management, specializing in remote, non-technical roles. It empowers both companies and individuals with data-driven insights for optimal hiring and career growth.

Customer Sentiments

Customer sentiment is likely positive, driven by the value proposition of bias-mitigated hiring, cost-effective assessments, and remote work readiness. The freemium model and focus on self-development for individuals also contribute to positive perception and engagement.

Gyfted Key Value Propositions

Gyfted's core value proposition is providing a cost-effective, bias-mitigated, and efficient platform for pre-hire screening, culture fit assessment, and internal talent mobility for companies. For individuals, it offers free psychometric assessments and smart job matching for remote, non-technical roles, fostering self-awareness and career growth.

Bias-Mitigated Hiring
Cost-Effective Assessments
Remote Work Readiness
Internal Talent Mobility

Gyfted SWOT Analysis

Strengths

Leverages psychometrics for bias-free hiring.

Offers a freemium model with robust free tools.

Specializes in remote, non-technical roles.

Comprehensive suite of assessment features.

Weaknesses

Potential for complex feature set for new users.

Brand recognition might be lower than established competitors.

Relies heavily on psychometric data interpretation.

Limited physical presence outside Mountain View.

Opportunities

Expand into new geographies beyond US/Europe.

Develop more specialized assessments for niche roles.

Integrate with broader HR ecosystem platforms.

Educate market on benefits of psychometric hiring.

Threats

Competition from established HR tech providers.

Data privacy concerns in psychometric testing.

Market skepticism towards AI in hiring.

Economic downturns impacting hiring budgets.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Gyfted Target Audience

View Details

Geographic Insights

Primarily focused on the US, with significant presence in UK and Canada. Expanding into Europe, specifically Germany, and Australia. Global potential exists.

Top Countries

United States flag

United States

60% market share

United Kingdom flag

United Kingdom

15% market share

Canada flag

Canada

8% market share

Germany flag

Germany

5% market share

Australia flag

Australia

4% market share

Gyfted Audience Segments

The Talent Acquisition Professional

28-45 years

Male • Female

US • Europe

The Strategic HR Leader

35-60 years

Male • Female

US • Europe

The Remote Job Seeker

18-35 years

Male • Female

US • Global Remote

The Self-Development Enthusiast

22-50 years

Male • Female

US • Global

The Startup Founder/Recruiter

25-40 years

Male • Female

Silicon Valley • Tech Hubs

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Gyfted

Personalized User Onboarding

Tailor the onboarding experience based on user segment (B2B recruiter, B2B talent manager, B2C job seeker) to highlight relevant features and benefits. This will increase engagement and conversion rates by showing users exactly how Gyfted solves their specific problems from the very beginning.

Learn more

Interactive ROI Calculator

Create an interactive tool that allows potential B2B clients to calculate their potential ROI from using Gyfted's platform, based on factors like reduced mis-hires and improved employee retention. By quantifying the value proposition, it will help overcome price objections and increase the perceived value of Gyfted's offerings.

Learn more

Product Benefit Reinforcement in Onboarding

Consistently highlight and reinforce Gyfted's key benefits throughout the onboarding process, such as cost-effectiveness, bias mitigation, and improved hiring efficiency. This will ensure that new users fully understand the platform's value proposition and are more likely to adopt its features.

Learn more

Transform Your Ideas into Action in Minutes with WaxWing

Sign up now and unleash the power of AI for your business growth