Top Marketing Strategies for Gyfted

Gyfted User Persona

Name:

Sarah Chen

Age :

24

Gender :

Female

Occupation :

Junior UX Designer

Industry :

Technology

Education :

Bachelor's Degree, Graphic Design

Preferred platforms

GOALS

• Land a fulfilling remote UX design role that aligns with her passion for user-centered design and offers growth opportunities
• Expand her professional network by connecting with experienced designers and mentors in the industry
• Stay updated on the latest design trends and technologies to continuously improve her skills and portfolio

Frustrations

• Facing difficulty in showcasing her soft skills and work style through traditional resumes
• Feeling overwhelmed by the competitive job market and the sheer volume of applications she has to submit
• Struggling to find remote job opportunities that match her specific skillset and career aspirations

Name:

Mark Rodriguez

Age :

27

Gender :

Male

Occupation :

Freelance Content Writer

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, English Literature

Preferred platforms

GOALS

• Secure long-term remote writing contracts with reputable companies in the tech or marketing industries
• Build a strong online presence as a thought leader in content marketing and attract high-paying clients
• Achieve a better work-life balance by having the flexibility to work from anywhere and set his own hours

Frustrations

• Finding it challenging to stand out from the crowd of freelance writers and effectively market his skills
• Spending countless hours searching for suitable job postings and tailoring his applications to each opportunity
• Dealing with the uncertainty of freelance work and the constant pressure to find new clients and projects

Name:

Emily Davis

Age :

29

Gender :

Female

Occupation :

Customer Support Specialist

Industry :

Customer Service

Education :

Associate's Degree, Business Administration

Preferred platforms

GOALS

• Transition into a remote customer success or support role within a fast-growing tech company
• Develop her skills in customer relationship management and learn new technologies related to customer service
• Earn a higher salary and access better benefits and professional development opportunities

Frustrations

• Feeling stuck in her current job with limited growth potential and a lack of remote work options
• Lacking the confidence to apply for roles that require a Bachelor's degree despite having relevant work experience
• Feeling intimidated by the technical jargon and industry knowledge often required in tech-related roles

Gyfted Geographic and Demographic Insights

Geographic Insights: Gyfted's primary market is the US, followed by the UK. Other important regions include Canada, Australia, and Germany.

Demographic Insights: Gyfted's target audience is primarily young professionals aged 18-34, with a balanced gender distribution, reflecting the platform's appeal to both men and women seeking remote tech roles.

Gyfted Socio-economic Profile

Household and Income Insights: Gyfted users typically come from diverse household sizes, reflecting the remote work trend. The income level is largely skewed towards medium, suggesting a focus on early to mid-career individuals.

Educational and Employment Insights: Most Gyfted users are actively seeking full-time work and possess a university or college degree, indicating a strong focus on skilled professionals.

Gyfted Behavioral Insights

Interest-Based Insights: Gyfted users show interest in tech, career development, remote work, and personal growth, highlighting their ambition and desire for work-life balance.

Technology and Social Media Usage: Gyfted users prefer LinkedIn, Youtube, and Instagram and mostly use desktops, reflecting their professional focus and digital savviness.

Gyfted Top Competitors