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Executive Summary
Gyfted is a talent assessment and job matching platform that leverages psychometrics and AI to connect job seekers with suitable remote job opportunities, primarily in the tech industry. They offer a free, personality-driven resume builder for candidates, helping them highlight their soft skills and culture fit. For recruiters, Gyfted provides a suite of tools for screening candidates, assessing talent, and improving the recruitment process.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Gyfted Top Products
Brand Positioning
Customer Sentiments
Gyfted Key Value Propositions
Gyfted SWOT Analysis
Strengths
Unique personality-driven approach
Focus on remote tech roles - a growing market
AI-powered tools streamline recruitment
Weaknesses
Relatively new company - limited brand recognition
Reliant on the success of its AI algorithms
Potential for bias in AI algorithms
Opportunities
Expand to other industries beyond tech
Develop partnerships with universities/educational institutions
Offer additional career development services
Threats
Competition from established job platforms
Economic downturn impacting hiring practices
Evolving regulations around AI and data privacy
Gyfted operates in the HR technology and recruitment industry.
Market Growth Stage
Pace of Market Growth
Gyfted Target Audience
Geographic Insights
Gyfted's primary market is the US, followed by the UK. Other important regions include Canada, Australia, and Germany.
Top Countries
United States
45% market share
United Kingdom
20% market share
Canada
10% market share
Australia
10% market share
Germany
5% market share
Gyfted Audience Segments
Gyfted's target audience is twofold: job seekers, particularly those seeking remote, non-technical roles in tech, and recruiters seeking to hire for these roles. For job seekers, they offer a platform to create unique, personality-driven resumes and get matched with suitable job openings. For recruiters, Gyfted provides AI-powered talent assessment tools, a talent marketplace, and resources for improving the recruitment process and finding the right cultural fit.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Gyfted
Personalized User Onboarding
This strategy aims to help new users get familiar with Gyfted's platform, understand its value proposition, and start using its features effectively. It can be achieved by providing a guided experience with contextual tips and personalized recommendations based on users' goals and needs.
Learn moreContent-Specific Call-to-Action Optimization
Gyfted can boost conversions by tailoring its calls-to-action (CTAs) to different content types and audience segments. This strategy ensures that the CTAs are relevant and compelling, increasing the likelihood of users taking the desired action, whether it's signing up for an account, booking a demo, or exploring available job listings.
Learn moreUser Activity Summary Emails
This strategy focuses on keeping users engaged and informed by sending them periodic email summaries of their activity on the platform. These emails can highlight their recent accomplishments, remind them of upcoming deadlines, and showcase relevant opportunities, ultimately leading to increased user retention and platform adoption.
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