Gyfted Competitor Insights

Major Markets

United States

United Kingdom

Canada

Key Competitors

Pymetrics

Mercer Mettl

HireVue

Top Marketing Channels

Pymetrics

Content Marketing
Examples: Blog posts, Whitepapers, Case studies
Campaigns: Future of Work Series, Bias-Free Hiring Guide, Talent Innovation Summit Insights

Social Media Marketing
Examples: LinkedIn thought leadership posts, Twitter discussions, YouTube interviews
Campaigns: AI in HR Week, Diversity & Inclusion Spotlight, Candidate Experience Revolution

Webinars & Online Events
Examples: Live webinars, On-demand training, Virtual conferences
Campaigns: Unlocking Potential with AI Assessments, Building a Diverse Workforce, The Science of Talent Matching

Direct Sales (Enterprise)
Dedicated sales reps, Custom proposals, Contract negotiations
Enterprise Solutions Program, Strategic Partnership Initiative, Global Talent Acquisition Alignment

Partnerships & Alliances
HR Tech platforms, Consulting firms, ATS integrations
Ecosystem Integration Program, Consulting Partner Enablement, Talent Platform Alliance

Inbound Sales (Demo Requests)
Website demo forms, Lead qualification, Personalized follow-ups
Request a Pymetrics Demo, Personalized Assessment Walkthrough, Transform Your Hiring Process

Strong brand recognition in gamified assessments

Scientifically validated approach

Focus on bias mitigation

Potentially high cost for smaller businesses

Reliance on niche gamified format

Complexity in initial setup for some clients

Expand into new industry verticals

Develop more integration partnerships

Target mid-market segment with simplified offerings

Emerging AI-driven assessment tools

Data privacy regulations becoming stricter

Competitors offering broader HR tech suites