Town of Grafton : Market and Competitor Analysis

Find stats on top websites

www.finefettle.com

groupseasia.com/

The website provides information about town government, departments, services, news, events, and public meetings for Grafton, MA. The site allows residents to pay bills online, apply for permits, and find information on a variety of topics related to town services.

Company : Town of Grafton

Industry : Municipal GovernmentPublic ServiceCommunity Information

Major Markets

United States

Canada

United Kingdom

Key Competitors

Town of Shrewsbury

Town of Westborough

Town of Millbury

Town of Grafton Key Value propositions

Community Engagement

Government Transparency

Resident Services

Local Information

Town of Grafton Latest news

Grafton-ma.gov

Sat, Jun 22. (MSES) Grafton Rec Big Truck Day ... Latest News & Updates. Stay up to date with ... Contact Us. Town of Grafton 30 Providence Road Grafton, MA 01519

Fire Department | Grafton, MA

Grafton, MA 01519. Phone: 508-839-4606; Station Two: 2 Mill Street North Grafton, MA 01536; Station Three: 92 Main Street South Grafton, MA 01560. Inspection ...

Recreation Department | Grafton, MA

View the Spring-Summer 2024 Brochure. Click HERE to browse our new website and create a new account for registration for Spring/ Summer 2024 Programs!

Staff Directory • Fire Department

26 Upton Street Grafton MA 01519. Directions Physical Address: View Map. 26 Upton Street Grafton Fire Department HQ ... 92 Main Street South Grafton MA 01560.

Town of Grafton SWOT Analysis

Strengths

Provides essential services to residents.Offers online services for convenience.Centralized source of information for the town.

Weaknesses

Website may be outdated or difficult to navigate.Communication channels may not be effective for all residents.Limited resources and budget constraints.

Opportunities

Enhance online services and user experience.Improve community engagement through social media and events.Partner with local businesses and organizations.

Threats

Competition from neighboring towns for residents and businesses.Negative public perception or distrust in government.Cybersecurity threats and data breaches.

Top Marketing Strategies for Town of Grafton

Personalized User Onboarding

This strategy will help the town website improve user engagement and satisfaction by guiding new users through its features and benefits, making it easier for them to find the information they need.

Leveraged Reciprocity

This strategy will encourage residents to utilize the town website by offering valuable content and services in exchange for their email address or other contact information, building a valuable email list for future outreach.

Interactive Exit-Intent Quiz

This strategy will help capture user interest and increase lead generation by presenting a fun and engaging quiz to visitors who are about to leave the website, encouraging them to provide contact information for more information.

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Town of Grafton User Persona

Name:

Sarah Miller

Age :

32

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

Easily find accurate information about school closures and delays on the town website or social media channels during inclement weather to plan her schedule effectively
Register her two children for summer programs at the community center quickly and efficiently during her lunch break, ensuring they have engaging activities for the summer
Stay informed about local town council meetings and decisions regarding education policies affecting her students and provide input if necessary

Frustrations

Navigating a clunky town website with outdated information, making it difficult to find specific details about school events or policies
Encountering long wait times and complicated paperwork when trying to register for town services like community programs or permits
Missing important updates or announcements from the town due to ineffective communication channels, leading to missed opportunities or lack of awareness about crucial issues

Name:

John Davis

Age :

45

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Bachelor's Degree, Computer Science

Preferred platforms

GOALS

Conveniently pay his property taxes online through a secure portal on the town website, avoiding late fees and saving time
Find detailed information about upcoming town projects and initiatives, like infrastructure improvements or park renovations, to stay informed about their potential impact on his property value and quality of life
Access clear and concise meeting minutes from town council sessions to stay updated on local government decisions and participate in informed discussions within his community

Frustrations

Experiencing technical difficulties or a lack of user-friendliness when attempting to access online services like bill pay or permit applications
Struggling to find transparent and readily available information about town finances, budgets, or spending on the website, hindering his ability to engage in informed civic discourse
Receiving infrequent and overwhelming email newsletters from the town, making it challenging to filter through and find specific information relevant to his interests and concerns

Name:

Emily Chen

Age :

22

Gender :

Female

Occupation :

Barista

Industry :

Food Services

Education :

High School Diploma

Preferred platforms

GOALS

Discover local events and activities happening in Grafton, such as concerts, farmers' markets, or art fairs, to enrich her social life and explore her interests
Find information about affordable housing options or resources available to young adults in the community as she plans to move out of her parents' home
Connect with other residents her age through community groups or online forums to build friendships, network, and engage in local events and activities

Frustrations

Finding the town website outdated and unappealing, lacking information specifically targeted towards young adults or recent graduates
Lacking accessible and engaging channels for young residents to voice their opinions, concerns, and ideas to town officials
Having difficulty finding details about public transportation options or alternative modes of transportation within Grafton, limiting her ability to navigate the town conveniently

Town of Grafton Geographic and Demographic Insights

Geographic Insights: The Town of Grafton primarily serves residents within the United States, with a negligible international user base.

Top Countries

United States
99.9%
Canada
0.1%
United Kingdom
%
Germany
%
France
%

Demographic Insights: The Town of Grafton's target audience is relatively evenly distributed across age groups, with a slight female majority.

Age Distribution

Gender Distribution

Town of Grafton Socio-economic Profile

Household and Income Insights: Grafton residents typically live in households of 2-4 people, with a majority falling within the middle-income range.

Educational and Employment Insights: Many residents are employed full-time and have some college or university education.

Households Size

Income Distribution

Education Level

Employment Status

Town of Grafton Behavioral Insights

Interest-Based Insights: Residents are interested in local news, town events, community forums, school information, property taxes, public safety, and local businesses.

Technology and Social Media Usage: Residents use various social media platforms, primarily Facebook and YouTube. They access information mainly through desktops but also utilize mobile devices.

Interests

Local newsTown eventsCommunity forumsSchool informationProperty taxesPublic safetyLocal businesses

Device Breakdown

Social Media Usage

Town of Grafton Top Competitors

Competitor	Estimated market share	Top domains
Town of Shrewsbury	33.3%	Municipal Government, Town Services, Community Events
Town of Westborough	33.4%	Local Government, Community Resources, Town News
Town of Millbury	33.3%	Town Administration, Resident Information, Public Notices

www.finefettle.com

groupseasia.com/

[email protected]