Top Marketing Strategies for Ceneo.pl

Ceneo.pl User Persona

Name:

Jakub

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Information Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Research and find the best deals on new tech gadgets and electronics to upgrade his home office setup
• Plan and budget for a family vacation abroad, comparing prices for flights, accommodation, and activities
• Stay informed about the latest tech trends and advancements by watching reviews and comparisons on tech products.

Frustrations

• Encountering misleading or outdated product information while researching online
• Spending excessive time comparing prices across different retailers
• Dealing with unexpected shipping costs or delays when purchasing online.

Name:

Anna

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Find stylish and affordable clothing and accessories from both popular brands and independent sellers
• Discover unique home decor items and furniture to personalize her new apartment
• Stay up-to-date on the latest fashion trends and sales by following influencers and brands on social media.

Frustrations

• Struggling to find objective reviews for products, especially from less-known brands
• Feeling overwhelmed by the vast number of choices available online
• Dealing with complicated return processes or unclear customer service when a purchase doesn't meet expectations.

Name:

Tomasz

Age :

45

Gender :

Male

Occupation :

Project Manager

Industry :

Construction

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Research and compare prices for home appliances and renovation materials for an upcoming kitchen remodel
• Find reliable tools and equipment for both work and personal DIY projects
• Make informed purchasing decisions by reading detailed product specifications and customer reviews.

Frustrations

• Dealing with websites that lack detailed product information or clear images
• Encountering technical difficulties or slow loading times on e-commerce platforms
• Having limited time for online research and comparison shopping due to a busy work schedule.

Ceneo.pl Geographic and Demographic Insights

Geographic Insights: Ceneo.pl is predominantly focused on the Polish market, capturing a significant majority of its user base. However, it observes a limited presence in neighboring European countries.

Demographic Insights: Ceneo.pl observes higher engagement within the 25-34 age group, with a slight male skew in its user base. The platform attracts users across various age demographics.

Ceneo.pl Socio-economic Profile

Household and Income Insights: Ceneo.pl appeals to a diverse range of households, with a large portion falling within the 2-4 person range. The platform attracts users primarily from middle-income backgrounds.

Educational and Employment Insights: The majority of Ceneo.pl's target users are employed full-time with University or College level education. However, the platform sees engagement across various education levels.

Ceneo.pl Behavioral Insights

Interest-Based Insights: Ceneo.pl users show diverse interests spanning technology, home improvement, fashion, travel, personal finance, food, and news, highlighting the platform's broad appeal.

Technology and Social Media Usage: Ceneo.pl users primarily access the platform through YouTube, with significant usage of Facebook and Instagram, indicating a preference for visual content and social media engagement.

Ceneo.pl Top Competitors