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Ben Putman Consulting is a consultancy service that provides digital marketing and marketing technology expertise to emerging biotech and pharmaceutical companies. They specialize in helping these companies prepare for and execute their first product launches by providing services like digital marketing launch readiness assessments, marketing technology infrastructure implementation, and digital marketing operational guidance. They have a deep understanding of the pharmaceutical industry and the regulations surrounding marketing in this space.
Company : Ben Putman Consulting
Industry : Pharmaceutical MarketingBiotech MarketingDigital Marketing
Ben Putman Consulting Key Value propositions
Ben Putman Consulting Latest news
Ben Putman - Ben Putman Consulting | LinkedIn
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Ben Putman Consulting SWOT Analysis
Strengths
Niche expertise in pharmaceutical digital marketing.Strong understanding of regulations and compliance.Personalized consulting approach for emerging companies.
Weaknesses
Limited online presence and brand awareness.Potential difficulty in scaling services for larger clients.Reliance on a single consultant's expertise.
Opportunities
Growing demand for digital marketing in the pharmaceutical industry.Expansion of services to cover broader marketing needs.Partnerships with other healthcare-focused businesses.
Threats
Competition from larger marketing agencies.Rapid evolution of digital marketing trends and technologies.Economic downturn impacting marketing budgets.
Top Marketing Strategies for Ben Putman Consulting
Ben Putman Consulting User Persona
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Ben Putman Consulting Geographic and Demographic Insights
Geographic Insights: The United States is the primary market, followed by Switzerland and Germany. These countries have a high concentration of pharmaceutical and biotech companies.
United States
60%
Switzerland
15%
Germany
10%
United Kingdom
7.5%
Japan
7.5%
Demographic Insights: The target audience consists of professionals aged 35-44, with a balanced gender distribution.
Ben Putman Consulting Socio-economic Profile
Household and Income Insights: Target users typically have high income levels and may belong to households of 3-4 members.
Educational and Employment Insights: The majority of the target users are highly educated with postgraduate degrees and are employed in full-time roles.
Ben Putman Consulting Behavioral Insights
Interest-Based Insights: Target users show a keen interest in biotechnology, pharmaceuticals, healthcare, digital marketing trends, business news, and investments.
Technology and Social Media Usage: Users prefer LinkedIn and YouTube, primarily using desktops. They engage with professional content and industry-related videos.
Ben Putman Consulting Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
PRECISIONeffect | 35% | Pharmaceutical Marketing, Healthcare Advertising, Medical Communications |
Ogilvy Health | 30% | Healthcare Marketing, Medical Advertising, Health Communications |
Real Chemistry | 25% | Healthcare PR, Medical Communications, Pharmaceutical Marketing |