Ben Putman Consulting : Market and Competitor Analysis

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Ben Putman Consulting is a consultancy service that provides digital marketing and marketing technology expertise to emerging biotech and pharmaceutical companies. They specialize in helping these companies prepare for and execute their first product launches by providing services like digital marketing launch readiness assessments, marketing technology infrastructure implementation, and digital marketing operational guidance. They have a deep understanding of the pharmaceutical industry and the regulations surrounding marketing in this space.

Company : Ben Putman Consulting

Industry : Pharmaceutical MarketingBiotech MarketingDigital Marketing

Major Markets

United States

Switzerland

Germany

Key Competitors

PRECISIONeffect

Ogilvy Health

Real Chemistry

Ben Putman Consulting Key Value propositions

Digital Marketing Expertise

Pharmaceutical Launch Readiness

Marketing Technology Implementation

Compliant Digital Marketing Strategies

Ben Putman Consulting Latest news

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Ben Putman Consulting SWOT Analysis

Strengths

Niche expertise in pharmaceutical digital marketing.Strong understanding of regulations and compliance.Personalized consulting approach for emerging companies.

Weaknesses

Limited online presence and brand awareness.Potential difficulty in scaling services for larger clients.Reliance on a single consultant's expertise.

Opportunities

Growing demand for digital marketing in the pharmaceutical industry.Expansion of services to cover broader marketing needs.Partnerships with other healthcare-focused businesses.

Threats

Competition from larger marketing agencies.Rapid evolution of digital marketing trends and technologies.Economic downturn impacting marketing budgets.

Top Marketing Strategies for Ben Putman Consulting

Content Marketing and Thought Leadership

Create valuable, informative content that positions Ben Putman Consulting as an expert in pharmaceutical digital marketing. This will attract target audiences and establish them as a trusted advisor in the industry.

Strategic Partnerships and Joint Ventures

Collaborate with complementary businesses in the biotech and pharmaceutical ecosystem. This will expand reach, access new audiences, and provide valuable cross-selling opportunities.

Targeted Advertising and Digital Outreach

Leverage targeted advertising platforms and digital outreach strategies to reach potential clients who are actively searching for digital marketing expertise in the pharmaceutical space. This will generate qualified leads and drive conversions.

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Ben Putman Consulting User Persona

Name:

Sarah Chen

Age :

42

Gender :

Female

Occupation :

Chief Marketing Officer

Industry :

Biotechnology

Education :

MBA, Marketing

Preferred platforms

GOALS

Successfully launch their company's first groundbreaking cancer treatment to the market, ensuring widespread awareness and adoption among healthcare professionals and patients
Secure a significant market share within the first year of launch, surpassing key competitors in terms of market penetration and patient acquisition
Establish the company as a trusted and innovative leader in the oncology field through a comprehensive digital marketing strategy that highlights the drug's efficacy and safety.

Frustrations

Struggling to keep up with the ever-changing landscape of digital marketing regulations within the pharmaceutical industry
Facing challenges in building a strong online presence and generating leads due to limited internal resources and expertise in digital marketing
Concerned about effectively measuring the return on investment (ROI) for their digital marketing campaigns and demonstrating their impact on product launch goals.

Name:

David Lee

Age :

38

Gender :

Male

Occupation :

Director of Marketing

Industry :

Pharmaceuticals

Education :

Masters, Biotechnology

Preferred platforms

GOALS

Develop and implement a comprehensive digital marketing strategy that adheres to all regulatory guidelines while effectively reaching target healthcare providers and patient communities
Leverage marketing technology to streamline marketing efforts, improve campaign performance tracking, and demonstrate a clear return on investment for digital marketing initiatives
Build and empower a high-performing digital marketing team within the organization, equipping them with the necessary skills and tools to execute successful campaigns.

Frustrations

Encountering resistance from senior management in allocating sufficient budget towards digital marketing initiatives due to a lack of understanding of its importance
Finding it challenging to recruit and retain skilled digital marketing professionals with experience in the highly specialized pharmaceutical industry
Experiencing delays in launching critical digital marketing campaigns due to lengthy legal and regulatory review processes within the company.

Name:

Emily Rodriguez

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Biotechnology

Education :

Bachelors, Business Administration

Preferred platforms

GOALS

Successfully execute a multi-channel digital marketing campaign for the launch of a new gene therapy treatment for a rare disease, reaching both healthcare professionals and patient advocacy groups
Develop engaging and informative content that educates the target audience about the complex science behind the therapy while remaining compliant with regulations
Establish a strong online community for patients and caregivers affected by the rare disease, fostering a supportive network and providing valuable resources and information.

Frustrations

Facing difficulties in identifying and targeting the right online channels and communities to effectively reach patients with rare diseases and their caregivers
Overwhelmed by the sheer volume of content creation required for a multi-channel digital marketing campaign, especially given the need for scientific accuracy and regulatory compliance
Lacking the technical expertise to effectively leverage marketing automation tools and platforms to streamline campaign management and improve efficiency.

Ben Putman Consulting Geographic and Demographic Insights

Geographic Insights: The United States is the primary market, followed by Switzerland and Germany. These countries have a high concentration of pharmaceutical and biotech companies.

Top Countries

United States
60%
Switzerland
15%
Germany
10%
United Kingdom
7.5%
Japan
7.5%

Demographic Insights: The target audience consists of professionals aged 35-44, with a balanced gender distribution.

Age Distribution

Gender Distribution

Ben Putman Consulting Socio-economic Profile

Household and Income Insights: Target users typically have high income levels and may belong to households of 3-4 members.

Educational and Employment Insights: The majority of the target users are highly educated with postgraduate degrees and are employed in full-time roles.

Households Size

Income Distribution

Education Level

Employment Status

Ben Putman Consulting Behavioral Insights

Interest-Based Insights: Target users show a keen interest in biotechnology, pharmaceuticals, healthcare, digital marketing trends, business news, and investments.

Technology and Social Media Usage: Users prefer LinkedIn and YouTube, primarily using desktops. They engage with professional content and industry-related videos.

Interests

biotechnologypharmaceuticalshealthcaredigital marketingtechnology trendsbusiness newsinvestments

Device Breakdown

Social Media Usage

Ben Putman Consulting Top Competitors

Competitor	Estimated market share	Top domains
PRECISIONeffect	35%	Pharmaceutical Marketing, Healthcare Advertising, Medical Communications
Ogilvy Health	30%	Healthcare Marketing, Medical Advertising, Health Communications
Real Chemistry	25%	Healthcare PR, Medical Communications, Pharmaceutical Marketing

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