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Ben Putman Consulting Target Audience
User Segments
Age: 42
Gender: Female
Occupation: Head of Marketing, Emerging Biotech
Education: Ph.D. in Molecular Biology
Age: 38
Gender: Male
Occupation: Marketing Director, Pharma Startup
Education: MBA, Marketing
Age: 48
Gender: Female
Occupation: VP of Marketing, Clinical-Stage Pharma
Education: Master's Degree, Public Health
Dr. Elena Petrova
Goals
- Successfully launch our first groundbreaking oncology drug with maximum digital reach and compliance
- Establish a scalable and compliant digital marketing infrastructure for future products
- Define clear, measurable KPIs to demonstrate marketing ROI to executive leadership.
Pain Points
- Navigating complex pharmaceutical regulations while trying to innovate in digital marketing
- Lack of internal expertise to implement sophisticated marketing technology solutions efficiently
- Proving the value and impact of digital marketing efforts to non-marketing stakeholders.
Ben Putman Consulting Geographic Distribution
Primarily targets North American emerging biotech/pharma, with a strong focus on the US market, likely due to a significant industry presence there.
Top Countries
United States
Canada
United Kingdom
Germany
Switzerland
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from higher-income households (3-4 members), indicative of their executive positions and financial stability within the industry.
Employment Status
Income Distribution
Education Level
Ben Putman Consulting Behavior Analysis
Behavior Profile
Device Breakdown
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