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Business and Product Insights
The key service offerings revolve around ensuring digital marketing launch readiness for emerging biotech and pharma companies. These include a digital marketing launch readiness assessment (gap analysis and recommendations), marketing technology infrastructure implementation (vendor negotiation, project management, configuration, and campaign execution), measurement definition and implementation (strategic and tactical KPI definition and tracking for pre- and post-PDUFA campaigns), and digital marketing and social media operational guidance (SOP creation for compliant processes). These services aim to provide a comprehensive and compliant approach to digital marketing in the pharmaceutical industry, covering strategy, technology, analytics, and operational procedures.
Product Portfolio
Pharma Digital Marketing Consulting
Ben Putman Consulting, LLC Key Value Propositions
Ben Putman Consulting offers emerging biotech and pharma companies a compliant and efficient pathway to successful product launches through expert digital marketing strategy and technology implementation. They provide the expertise and infrastructure needed to navigate complex regulations and maximize marketing ROI.
Ben Putman Consulting, LLC Brand Positioning
Ben Putman Consulting positions itself as a specialized digital marketing and marketing technology solutions provider for emerging biotech and pharmaceutical companies, focusing on ensuring launch readiness and compliant execution for their first product launches.
Top Competitors
OptimizeRx
DeepIntent
MedData Group
Customer Sentiments
Customer sentiment is likely positive due to the company's focus on compliance and data-driven strategies, addressing key pain points for marketing leaders in regulated industries; however, limited brand recognition might hinder initial trust and consideration.
Actionable Insights
Refine the brand messaging to emphasize the ROI of compliant digital marketing strategies and technology implementations to resonate with budget-conscious marketing leaders.
Products and Features
The key service offerings revolve around ensuring digital marketing launch readiness for emerging biotech and pharma companies. These include a digital marketing launch readiness assessment (gap analysis and recommendations), marketing technology infrastructure implementation (vendor negotiation, project management, configuration, and campaign execution), measurement definition and implementation (strategic and tactical KPI definition and tracking for pre- and post-PDUFA campaigns), and digital marketing and social media operational guidance (SOP creation for compliant processes). These services aim to provide a comprehensive and compliant approach to digital marketing in the pharmaceutical industry, covering strategy, technology, analytics, and operational procedures.
Pharma Digital Marketing Consulting - Product Description
Ben Putman Consulting specializes in digital marketing and marketing technology for emerging biotech and pharmaceutical companies. They partner with marketing leaders to ensure digital marketing readiness and successful execution for the company's initial product launch. This includes developing digital strategies, implementing marketing technologies, and optimizing campaigns for maximum impact within the pharmaceutical industry.
Pros
- Specialized expertise in the pharmaceutical and biotech industries is a strong advantage
- They focus on digital marketing, which is increasingly important for reaching target audiences
- Their services can help companies effectively launch their first product and establish a strong market presence.
Cons
- The consulting services might be expensive for smaller, emerging biotech companies
- The effectiveness of the consulting depends heavily on the consultant's experience and understanding of the specific product and market
- Results and ROI may not be immediately apparent and can take time to materialize.
Alternatives
- Other consulting firms specializing in digital marketing for pharmaceuticals exist
- In-house marketing teams within biotech and pharma companies are also an alternative
- General digital marketing agencies that lack specific pharmaceutical expertise present another option.
Company Updates
Latest Events at Ben Putman Consulting, LLC
Ben Putman - Football Coach - University of Nevada Athletics
Ben Putman begins his first season on staff with the Wolf Pack football program as one of the program's two offensive graduate assistants. Putman is a name ...
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PERSONAL – Son of Suzanne and Rich Putman … Majoring in human development and family studies with a minor in business administration … Chose Nevada because of ...
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