Find stats on top websites
Industry Landscape
The price comparison and e-commerce industry in Poland is mature and highly competitive. Consumers increasingly rely on platforms like Ceneo to find the best deals, driven by economic pressures and a desire for value. The market is characterized by ongoing innovation in user experience and integration with various online retailers. Mobile shopping continues to grow, influencing platform development.
Total Assets Under Management (AUM)
E-commerce Market Size in Poland
~Approximately 125 billion PLN (around 30 billion USD) in 2023
(15-20% CAGR)
E-commerce market growth in Poland is driven by: increasing internet penetration; rising consumer comfort with online shopping; expanding product categories available online.
Total Addressable Market
Approximately 30 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Personalization
AI and machine learning can analyze user behavior to offer highly personalized product recommendations and deals, enhancing relevance and user experience.
Voice Commerce Integration
Integrating with voice assistants will allow users to search and compare prices hands-free, streamlining the shopping process for convenience.
Blockchain for Supply Chain Transparency
Blockchain can provide immutable records for product authenticity and origin, building greater trust and combating counterfeit goods in e-commerce.
Impactful Policy Frameworks
Omnibus Directive (2023 - implemented in Poland)
The Omnibus Directive, implemented in Poland in 2023, aims to increase transparency in online shopping by requiring sellers to display previous lowest prices for discounted items and to verify consumer reviews.
This policy forces Ceneo to ensure partner retailers comply with transparent pricing practices and legitimate review verification, potentially impacting data integration and display.
Digital Services Act (DSA) (effective 2024)
The Digital Services Act (DSA) is an EU regulation effective from 2024 that imposes comprehensive obligations on online platforms regarding content moderation, transparency, and user safety, aiming to create a safer digital space.
Ceneo, as an online platform, will need to comply with new obligations regarding transparent advertising, tackling illegal content, and providing clearer information to users about how prices and products are ranked.
Act on Counteracting Unfair Use of Contractual Advantage (2020 - amended)
This Polish act, potentially amended or reinforced, aims to protect smaller businesses from unfair practices by larger market players by regulating contractual relationships to ensure fairness and prevent abuse of dominant position.
This policy could influence Ceneo's contractual agreements and fee structures with its smaller partner 'sklepy internetowe', ensuring fair terms and preventing anti-competitive practices.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
