Find stats on top websites
Major Markets
Poland
Germany
Czech RepublicKey Competitors
Select a competitor
Skapiec
Opineo
Allegro Ceny
Top Marketing Channels
Skapiec
- Search Engine Marketing (SEM)
- Examples: Google Ads, Bing Ads, Paid Search on product keywords
- Campaigns: Seasonal Sales Boost, Best Price Guarantee, Top Product Deals
- Content Marketing
- Examples: Blog posts comparing products, Buying guides, 'How-to' articles
- Campaigns: Smart Shopping Guides, Tech Gadget Reviews, Home Appliance Buying Tips
- Social Media Marketing
- Examples: Facebook ads, Instagram product showcases, YouTube video reviews
- Campaigns: Daily Deals Spotlight, Holiday Shopping Guides, 'Shop Smarter' Campaigns
Top Sales Channels
- Online Price Comparison Platform
- Direct website traffic, Mobile app users, Organic search results
- Featured Deals Section, Popular Product Listings, Editor's Picks
- Affiliate Marketing
- Partnerships with bloggers, Coupon sites, Cashback platforms
- Exclusive Affiliate Offers, Discount Code Promotions, Cashback Incentives
- Email Marketing
- Newsletter subscriptions, Price drop alerts, Abandoned cart reminders
- Weekly Best Buys, Personalized Product Recommendations, Flash Sale Alerts
Ceneo SWOT Analysis
Strengths
Strong brand recognition in price comparison
User-friendly interface for easy navigation
Extensive product database from various retailers.
Weaknesses
May not always have the most up-to-date prices from all retailers
Limited unique features beyond basic price comparison
Potential reliance on third-party data accuracy.
Opportunities
Expand into new product categories or services
Develop advanced analytics tools for users
Forge deeper partnerships with e-commerce giants.
Threats
Intense competition from other comparison sites and marketplaces
Retailers developing their own comparison tools
Changes in search engine algorithms impacting visibility.
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