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The United States Census Bureau
The United States Census Bureau is a government agency responsible for collecting and disseminating data about the American people and economy. They provide a wealth of information on topics such as population, housing, education, employment, and business.
Company : The United States Census Bureau
Industry : GovernmentData & AnalyticsDemography
The United States Census Bureau Key Value propositions
The United States Census Bureau Latest news
U.S. Census Bureau
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.
Poverty
The Census Bureau provides poverty data from several household surveys and programs. Here you can find poverty estimates, learn about these surveys and ...
Newsroom
Newsroom. The latest news releases and statements from the U.S. Census Bureau. Also, find upcoming events, and useful ...
Longitudinal Employer-Household Dynamics
... government. Skip to main content. United States Census Bureau. end of header ... https://phys.org/news/2024-05-wage-policy-displaced-workers.html This link to a ...
The United States Census Bureau SWOT Analysis
Strengths
Trusted source of US demographic dataExtensive historical dataFree and accessible to the public
Weaknesses
Data can be complex and difficult to navigateSubject to political influence and funding limitationsLimited data on non-US populations
Opportunities
Develop user-friendly data visualization toolsPartner with private sector companies for data analysisExpand data collection efforts on emerging social trends
Threats
Declining public trust in government agenciesCompetition from private data providersPrivacy concerns and data security breaches
Top Marketing Strategies for The United States Census Bureau
Increase Data Accessibility and User Friendliness
Make Census Bureau data more accessible to the public by improving the user experience on their website, simplifying data navigation, and providing user-friendly tools and resources. This will attract a broader range of users and increase data utilization.
Leverage Social Media and Content Marketing
Utilize social media platforms and create engaging content to promote the Census Bureau's data and resources to the target audience. This will raise awareness of the Census Bureau's valuable data and encourage its use by researchers, educators, and the general public.
The United States Census Bureau User Persona
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The United States Census Bureau Geographic and Demographic Insights
Geographic Insights: The US Census Bureau's primary user base is in the United States, representing 90% of users. International users contribute a smaller percentage.
Top Countries
United States
90%
India
3%
China
2%
United Kingdom
1.5%
Canada
1%
Demographic Insights: The Census Bureau's user base leans slightly towards females and sees significant usage across all age groups, with a higher concentration in the 25-34 age range.
Age Distribution
Gender Distribution
The United States Census Bureau Socio-economic Profile
Household and Income Insights: The Census Bureau attracts users across all income levels, primarily those in medium-income households. Usage is notable across diverse household sizes.
Educational and Employment Insights: The majority of users are employed full-time or are students, with a strong representation of individuals holding university or postgraduate degrees.
Households Size
Income Distribution
Education Level
Employment Status
The United States Census Bureau Behavioral Insights
Interest-Based Insights: Users are interested in data analysis, economics, research, public policy, social sciences, statistics, and education.
Technology and Social Media Usage: Users favor professional platforms like LinkedIn and YouTube, with moderate engagement on Facebook and Twitter. Desktop usage dominates.
Interests
Device Breakdown
Social Media Usage
The United States Census Bureau Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| U.S. Bureau of Labor Statistics | 30% | Labor Economics, Employment Statistics, Inflation Data |
| World Bank Open Data | 15% | Global Development, Poverty Reduction, International Finance |
| International Monetary Fund (IMF) Data | 10% | Macroeconomics, Financial Stability, International Trade |
