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Ceneo Target Audience

User Segments

Age: 20

Gender: Female

Occupation: Student

Education: High School

Age: 24

Gender: Male

Occupation: Part-Time

Education: Associate Degree

Age: 19

Gender: Male

Occupation: Student

Education: High School

Tech-Savvy Student

Tech-Savvy Student

Age: 20
Gender: Female
Occupation: Student
Education: High School
Industry: Technology
Channels: YouTubeInstagramTikTok

Goals

  • Find the best deals on new gadgets for studying and entertainment
  • Successfully manage my budget while acquiring desired tech products
  • Stay updated with the latest tech trends and product reviews.

Pain Points

  • Limited disposable income to purchase desired electronics
  • Difficulty sifting through countless online stores to find competitive prices
  • Worry about making a bad purchase decision on expensive items.

Ceneo Geographic Distribution

Ceneo primarily targets the Polish market, strongly indicated by language use. Minor presence in neighboring European countries is assumed.

Top Countries

Poland flag

Poland

99%
Germany flag

Germany

0.3%
Czech Republic flag

Czech Republic

0.2%
Slovakia flag

Slovakia

0.2%
Lithuania flag

Lithuania

0.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Ceneo's users primarily reside in 3-4 person households and fall within the medium income bracket, seeking value for family purchases.

Employment Status

Income Distribution

Education Level

Ceneo Behavior Analysis

Behavior Profile

Price Comparison
Online Shopping
Deals
Discounts
Value
Convenience
Product Discovery
Mobile Usage
Social Media
Comparison Shopping
Research
Information
Time Saving
Tech
Reviews
Transparency
Impulse Buying
Brand Loyalty

Device Breakdown

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