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Blue Tangerine Target Audience
User Segments
Age: 48
Gender: Male
Occupation: VP of Marketing, Production Home Builder
Education: Master's Degree, Business Administration
Age: 42
Gender: Female
Occupation: Director of Sales & Marketing, Semi-Custom Builder
Education: Bachelor's Degree, Marketing
Age: 55
Gender: Male
Occupation: President, Custom Home Building Company
Education: Bachelor's Degree, Civil Engineering
David Chen
Goals
- Increase qualified lead generation for new home communities
- Improve online brand visibility and market share
- Optimize digital marketing ROI and track performance metrics effectively.
Pain Points
- Struggling to adapt to rapidly evolving digital marketing trends
- Inconsistent lead quality from current online channels
- Lack of actionable data insights to refine marketing strategies.
Blue Tangerine Geographic Distribution
Primarily serving the US market (90%) with minor reach into Canada, UK, Australia, and Germany, indicating a largely North American focus.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically have 3-4 person households and high income levels, indicating business owners or executives.
Employment Status
Income Distribution
Education Level
Blue Tangerine Behavior Analysis
Behavior Profile
Device Breakdown
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