Age: 45

Gender: Male

Occupation: VP of Marketing, Production Home Builder Company Name Redstone Homes. They build over 250 homes a year in multiple states, with operations in Georgia, North and South Carolina and Tennessee. They have several divisions inside of their business focused on single family residences and multi-family residences as well, the group this persona belongs to is specifically the Single Family Residences division and he directly reports to the CEO of this division who in turn reports to the CEO of the entire business as a whole. Robert Thompson is a part of the Senior Leadership team and has been in the role for 10+ years and manages a multi-million dollar marketing budget that is approved by the CEO who he reports to directly. Robert Thompson oversees the online marketing for all the new home communities his company is actively building and selling homes in and he is looking for a solution to help increase lead generation and drive sales revenue, this will allow him to continue his career and rise in the company to higher ranks within the organization as he sees fit. Robert Thompson reports directly to the CEO of his division and indirectly to the company's CEO as a whole since he is on the Senior Leadership team in the business. He has a large team underneath him who manage the different marketing campaigns and channels for his organization and he is primarily focused on the overall strategy and execution to make sure the company meets their sales goals and objectives through online marketing efforts on the internet where he has several communities with homes actively being built and sold at any point in time in multiple different states where his division is focused in terms of active marketing campaigns and active communities he is directly managing to help achieve those goals and objectives as his primary focus. He is constantly looking for new and innovative solutions that will help the business grow and scale using digital channels with a focus on lead generation, driving sales revenue and improving brand visibility to stay ahead of the competition in the marketplace as a senior leader in his organization and a key part of the senior leadership team.

Education: Master's Degree, Business Administration

Age: 38

Gender: Male

Occupation: Owner/Builder, Semi-Custom Home Building Company. Michael Carter has been in business for himself for 15+ years with his own custom home building business after deciding to drop out of the corporate world where he felt he had no control over his destiny. Michael has built a strong presence in his local market and has an extensive network of clients, partners and vendors to continue to scale his business and grow revenue. Michael works with a lean team of internal employees and works mostly with contractors to help manage and scale his business, he is personally involved in nearly every aspect of the business and is looking for solutions that will help free up his time so he can focus on scaling and growing revenue for the business, and eventually hiring the right talent to take over some of his daily tasks and operations as the business grows to help free up his time and energy to focus on the things he enjoys most within the business. He understands the importance of generating leads online in today's modern world and is always open and willing to consider new ways to market his business online to generate more leads for his business to continue to grow and scale revenue and he takes his online marketing efforts very seriously, if not more seriously than any other of his business operations within the organization. Michael has been building custom homes for high net worth clients and is always looking for the next and greatest marketing strategy that will help grow his business and brand in the local market with new and innovative products or services he can bring to the marketplace to win over new clients. Michael has been building custom homes for high net worth clients and is always looking for the next and greatest marketing strategy that will help grow his business and brand in the local market with new and innovative products or services he can bring to the marketplace to win over new clients.

Education: Bachelor's Degree, Construction Management

Age: 52

Gender: Male

Occupation: Director of Marketing, Custom Home Builder Company. David Lee reports to the CEO and is in charge of all marketing operations. He runs a team of marketing leaders including, digital marketing, public relations and communications, traditional marketing, and creative and design. David is on the senior leadership team and is constantly looking to find new and innovative marketing solutions to increase brand awareness, drive sales revenue, and generate leads online and offline. He is tasked with growing his company's brand and image and his efforts are focused on helping the company's sales team achieve their targets and goals for new home sales. He is constantly looking for new ways to drive traffic and lead generation into his business to help his sales team win more business and his primary focus is on improving the company's brand visibility and brand equity and is looking for a solid partner to help him achieve his goals and objectives. David oversees all marketing efforts for the business which includes website development, paid advertising, social media marketing, email marketing, content marketing and SEO as well as the various other channels the business leverages. He is a senior leader within the organization and is tasked with making sure all campaigns are aligned and effective for the business to drive a positive ROI for the organization. David works directly with the sales team and CEO of the business to ensure all of his marketing efforts are driving sales results to make sure the business achieves its goals and objectives which are focused on new home sales and the related revenue that goes along with those sales.

Education: Bachelor's Degree, Marketing