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Business and Product Insights
Product Portfolio
Interactive Plat & Site Maps
Precision Geofencing Advertising for Home Builders
Automated Builder Home Listing Feed
Blue Tangerine Key Value Propositions
Blue Tangerine's key value proposition lies in its exclusive specialization within the home building industry, offering comprehensive, ROI-focused digital solutions. They position themselves as expert partners who understand the unique challenges of home builders, helping them generate leads and boost sales through tailored digital strategies.
Blue Tangerine Brand Positioning
Blue Tangerine is the specialized digital marketing and web development expert for home builders, offering ROI-focused solutions and acting as a trusted advisor to drive sales and growth within the industry.
Top Competitors
Bokka Group
Group Two
Builder Designs
Customer Sentiments
Customer sentiment appears highly positive, as testimonials highlight Blue Tangerine's expertise, responsiveness, and ability to deliver measurable results, often at a competitive price. Clients praise their deep industry knowledge and the effectiveness of their digital strategies in generating leads and boosting sales.
Actionable Insights
To strengthen brand positioning, Blue Tangerine should transparently communicate their flexible pricing structures and highlight the specific financial returns their clients experience.
Products and Features
Interactive Plat & Site Maps - Product Description
The Interactive Plat Maps & Site Maps feature, offered by Blue Tangerine as part of their home builder website solutions, provides potential new home buyers with instant access to lot availability and detailed information for each lot directly on a home builder's website. This solution enhances the online user experience by allowing prospective buyers to visually navigate communities, view the status of individual lots (e.g., available, pending, sold), and click for more in-depth data such as lot dimensions, pricing, and potential floor plans associated with specific lots. By integrating this interactive functionality, home builders can streamline the sales process, reduce inquiries about basic lot information, and provide a self-service tool that empowers buyers to explore options at their own pace.
Pros
- This feature significantly improves the user experience for prospective home buyers by offering instant access to crucial lot information and availability
- It streamlines the sales process for home builders by reducing redundant inquiries and empowering buyers with self-service tools
- The interactive nature helps visualize community layouts and available properties effectively, aiding in decision-making.
Cons
- Implementing and maintaining such a feature might require ongoing data updates from the home builder, which could be labor-intensive
- Technical glitches or slow loading times could detract from the user experience, potentially frustrating potential buyers
- The cost of development and integration for this specialized feature might be higher compared to static map solutions.
Alternatives
- Competitors like Lasso CRM and BDX (Builder Homesite) offer similar interactive map and lot management solutions tailored for home builders
- Generic real estate listing platforms such as Zillow or Realtor.com also provide map-based property searches, though they are not specific to new home communities
- Custom web development agencies could build a bespoke interactive map solution, offering more customization but potentially at a higher cost.
Company Updates
Latest Events at Blue Tangerine
Digital Marketing Insights & Tips for Home Builders Blog
Explore expert insights and the latest trends in home-builder marketing on Blue Tangerine's blog. Stay updated, informed, and inspired for business growth.
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