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Business and Product Insights
Blue Tangerine offers a suite of digital marketing services tailored for home builders. Key features include custom website design optimized for lead capture and user engagement, SEO to improve search engine rankings, paid search advertising to drive targeted traffic, social media marketing for brand awareness and audience connection, geofencing to target potential buyers based on location, email marketing for lead nurturing, and analytics and reporting to track campaign performance. They also offer interactive site plans and sales office displays. A key differentiator is their deep understanding of the home building industry and focus on ROI.
Product Portfolio
Interactive Plat Maps & Site Maps
Geofencing Advertising for Home Builders
Automated Home Listing Feed
Blue Tangerine Key Value Propositions
Blue Tangerine offers home builders specialized digital marketing solutions, combining industry expertise with ROI-driven strategies to generate leads and increase sales. Their value lies in understanding the unique needs of the home building market and providing tailored services that deliver measurable results.
Blue Tangerine Brand Positioning
Blue Tangerine positions itself as a digital marketing expert for the home building industry, leveraging over 20 years of experience to provide ROI-driven strategies. They focus on lead generation and comprehensive digital solutions to help builders connect with potential buyers and drive sales.
Top Competitors
Zenergy Marketing
Builders Digital Experience (BDX)
AtlasRTX
Customer Sentiments
Customer sentiment is likely positive due to Blue Tangerine's deep understanding of the home building industry and their focus on delivering measurable results. Their comprehensive suite of services and commitment to lead generation likely resonate well with home builders seeking to improve their online presence and drive sales.
Actionable Insights
Focus on reinforcing Blue Tangerine's expertise and results-driven approach in the home building industry to differentiate from competitors.
Products and Features
Blue Tangerine offers a suite of digital marketing services tailored for home builders. Key features include custom website design optimized for lead capture and user engagement, SEO to improve search engine rankings, paid search advertising to drive targeted traffic, social media marketing for brand awareness and audience connection, geofencing to target potential buyers based on location, email marketing for lead nurturing, and analytics and reporting to track campaign performance. They also offer interactive site plans and sales office displays. A key differentiator is their deep understanding of the home building industry and focus on ROI.
Interactive Plat Maps & Site Maps - Product Description
Blue Tangerine's Interactive Plat Maps & Site Maps offer home builders a dynamic way to showcase lot availability and detailed property information on their websites. This feature allows potential buyers to instantly access lot details, view site plans, and understand the community layout. The interactive nature enhances user engagement, providing a more immersive and informative experience compared to static maps. It streamlines the research process for buyers and helps builders capture qualified leads by providing real-time availability and key property attributes.
Pros
- It provides potential buyers with instant access to lot availability and detailed information
- The interactive nature enhances user engagement and helps buyers visualize the community layout
- It generates qualified leads for home builders by providing a seamless and informative online experience.
Cons
- The cost of implementation and maintenance can be a barrier for smaller home builders
- It requires ongoing data updates to accurately reflect lot availability and pricing changes
- The effectiveness depends on the quality of the user interface and the ease of navigation for potential buyers.
Alternatives
- Alternatives include traditional static plat maps, which lack interactivity and real-time updates
- General mapping software like Google Maps can display locations but lack specific lot details and availability status
- Some custom-built solutions offer similar features, but often at a higher development cost and without the marketing expertise of specialized providers.
Company Updates
Latest Events at Blue Tangerine
Digital Marketing Insights & Tips for Home Builders Blog
Explore expert insights and the latest trends in home-builder marketing on Blue Tangerine's blog. Stay updated, informed, and inspired for business growth.
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