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Blue Tangerine

Blue Tangerine is a digital marketing agency that specializes in website design and development, SEO, paid search, social media marketing, and more. They primarily serve the home building, ecommerce, and B2B industries. They focus on delivering measurable results and ROI for their clients.

Company : Blue Tangerine

Industry : Digital MarketingWeb DesignHome Building

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Impactable
Hook Agency
WebFX

Blue Tangerine Key Value propositions

Lead Generation
Website Design
SEO & Digital Marketing
Ecommerce Solutions

Blue Tangerine SWOT Analysis

Strengths

Specialized in Home Building & EcommerceFocus on Lead Generation & ROIOffer Interactive Site Plans & Displays

Weaknesses

Limited Geographical ReachReliant on Digital Marketing TrendsPotential Competition from Freelancers

Opportunities

Expand to New Industries & VerticalsDevelop Strategic PartnershipsOffer Additional Services like Content Marketing

Threats

Intense Competition in Digital MarketingEvolving Algorithms & TechnologiesEconomic Downturn Impacting Clients' Budgets

Top Marketing Strategies for Blue Tangerine

Content Marketing for Targeted Industries

Create valuable content for home builders, ecommerce businesses, and B2B companies. This will establish Blue Tangerine as an expert and attract potential clients looking for digital marketing solutions.

Leverage Local SEO and Geofencing

Optimize Blue Tangerine's website for local search and use geofencing to target potential clients in the Tyrone, Georgia area. This will increase visibility in local search results and drive targeted traffic to the website.

Case Studies and Testimonials

Develop compelling case studies showcasing successful projects for home builders, ecommerce businesses, and B2B companies. This will build credibility and trust, encouraging potential clients to choose Blue Tangerine.

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Blue Tangerine User Persona

Blue Tangerine Geographic and Demographic Insights

Geographic Insights: Blue Tangerine's primary target market is the United States, holding a significant majority, followed by Canada and the United Kingdom with smaller market shares.

Top Countries

  • United States flag

    United States

    90%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    2%

  • Australia flag

    Australia

    1.5%

  • Germany flag

    Germany

    1.5%

Demographic Insights: Blue Tangerine's target audience consists slightly more of males than females, with a higher concentration within the age groups of 35-54.

Age Distribution

Gender Distribution

Blue Tangerine Socio-economic Profile

Household and Income Insights: Blue Tangerine's target audience primarily falls within the medium income bracket and typically have households of 2-4 people.

Educational and Employment Insights: Blue Tangerine's target users are mainly employed full-time or are business owners. They are highly educated with a majority possessing a university or college degree.

Households Size

Income Distribution

Education Level

Employment Status

Blue Tangerine Behavioral Insights

Interest-Based Insights: Target users show interest in areas like home decor, real estate, online shopping, technology, business news, marketing and construction.

Technology and Social Media Usage: Users prefer desktop devices, followed by Android and iOS. They are highly active on Facebook and LinkedIn, with moderate engagement on YouTube and Instagram.

Interests

home decorreal estateonline shoppingtechnologybusiness newsmarketingconstruction

Device Breakdown

Social Media Usage

Blue Tangerine Top Competitors

Competitor
Estimated market share
Top domains
Impactable15%Digital Strategy, Web Design & Development, Content Marketing
Hook Agency12.5%Web Design & Development, SEO, Paid Advertising
WebFX10.5%Digital Marketing, Web Design & Development, Ecommerce Marketing

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