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Executive Summary
Blue Tangerine is a digital marketing agency that specializes in website design and development, SEO, paid search, social media marketing, and more. They primarily serve the home building, ecommerce, and B2B industries. They focus on delivering measurable results and ROI for their clients.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Blue Tangerine Top Products
Brand Positioning
Customer Sentiments
Blue Tangerine Key Value Propositions
Blue Tangerine SWOT Analysis
Strengths
Specialized in Home Building & Ecommerce
Focus on Lead Generation & ROI
Offer Interactive Site Plans & Displays
Weaknesses
Limited Geographical Reach
Reliant on Digital Marketing Trends
Potential Competition from Freelancers
Opportunities
Expand to New Industries & Verticals
Develop Strategic Partnerships
Offer Additional Services like Content Marketing
Threats
Intense Competition in Digital Marketing
Evolving Algorithms & Technologies
Economic Downturn Impacting Clients' Budgets
Blue Tangerine operates in the digital marketing and web design industry. They specialize in serving the home building, ecommerce, and B2B sectors.
Market Growth Stage
Pace of Market Growth
Blue Tangerine Target Audience
Geographic Insights
Blue Tangerine's primary target market is the United States, holding a significant majority, followed by Canada and the United Kingdom with smaller market shares.
Top Countries
United States
90% market share
Canada
5% market share
United Kingdom
2% market share
Australia
1.5% market share
Germany
1.5% market share
Blue Tangerine Audience Segments
Blue Tangerine's target audience includes home builders, ecommerce businesses, and other B2B companies. They specifically cater to businesses that need help with website design, digital marketing, and lead generation. They offer a range of services designed to help these businesses succeed online.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Blue Tangerine
Content Marketing for Targeted Industries
Create valuable content for home builders, ecommerce businesses, and B2B companies. This will establish Blue Tangerine as an expert and attract potential clients looking for digital marketing solutions.
Learn moreLeverage Local SEO and Geofencing
Optimize Blue Tangerine's website for local search and use geofencing to target potential clients in the Tyrone, Georgia area. This will increase visibility in local search results and drive targeted traffic to the website.
Learn moreCase Studies and Testimonials
Develop compelling case studies showcasing successful projects for home builders, ecommerce businesses, and B2B companies. This will build credibility and trust, encouraging potential clients to choose Blue Tangerine.
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