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Executive Summary
Blue Tangerine is a digital marketing agency specializing in serving the home building industry. With over 20 years of experience, they offer a range of services, including website design and development, SEO, paid search, social media marketing, geofencing, email marketing, and analytics and reporting. They focus on lead generation and ROI-driven strategies to help home builders reach potential buyers, increase brand awareness, and ultimately drive sales. They also provide resources like blog posts, podcasts, and research studies to educate and inform their clients about the latest trends and best practices in home builder marketing. They also host a Builder Marketing Summit.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Blue Tangerine Top Products
Brand Positioning
Blue Tangerine positions itself as a digital marketing expert for the home building industry, leveraging over 20 years of experience to provide ROI-driven strategies. They focus on lead generation and comprehensive digital solutions to help builders connect with potential buyers and drive sales.
Customer Sentiments
Customer sentiment is likely positive due to Blue Tangerine's deep understanding of the home building industry and their focus on delivering measurable results. Their comprehensive suite of services and commitment to lead generation likely resonate well with home builders seeking to improve their online presence and drive sales.
Blue Tangerine Key Value Propositions
Blue Tangerine offers home builders specialized digital marketing solutions, combining industry expertise with ROI-driven strategies to generate leads and increase sales. Their value lies in understanding the unique needs of the home building market and providing tailored services that deliver measurable results.
Blue Tangerine SWOT Analysis
Strengths
Deep understanding of the home building industry.
Over 20 years of experience.
Comprehensive suite of digital marketing services.
Weaknesses
Limited brand awareness compared to larger digital marketing agencies.
Potential dependence on the housing market's performance.
Pricing may be higher than some competitors due to specialized services.
Opportunities
Expand service offerings to include virtual reality and augmented reality home tours.
Capitalize on the increasing demand for sustainable and energy-efficient homes.
Develop strategic partnerships with home builder associations and industry influencers.
Threats
Increasing competition from other digital marketing agencies.
Changes in digital marketing trends and technologies.
Economic downturn impacting the home building industry.
Blue Tangerine operates within the digital marketing industry, specifically focusing on the home building sector. They specialize in providing website and marketing solutions tailored to the unique needs and challenges of home builders, positioning themselves as experts in this niche.
Market Growth Stage
Pace of Market Growth
Blue Tangerine Target Audience
Geographic Insights
The primary market is the United States, holding a substantial 80% market share. Canada represents the second-largest market at 7%, followed by the United Kingdom, Australia, and Germany with smaller percentages.
Top Countries
United States
80% market share
Canada
7% market share
United Kingdom
5% market share
Australia
4% market share
Germany
4% market share
Blue Tangerine Audience Segments
Blue Tangerine's target audience consists of home builders of various types: production, semi-custom and custom. They aim to attract home builders seeking assistance with website design, digital marketing, and overall online strategy. Their ideal clients are those who recognize the importance of a strong online presence in today's market and are looking for a partner to help them navigate the complexities of digital marketing and website development to generate leads and increase sales. They also target prospective home buyers through their clients' marketing efforts.
Experienced Home Builder Executive
35-55 years
Male
United States • Canada
Marketing Manager
28-45 years
Female
United States • Atlanta • Georgia
Independent Home Builder
40-60 years
Male • Female
United States
Tech-Savvy Home Buyer
30-50 years
Male • Female
United States • Texas • California
Retiree Home Buyer
62-75 years
Male • Female
Florida • Arizona • South Carolina
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Blue Tangerine
Interactive ROI Calculator
Create an interactive ROI calculator on Blue Tangerine's website. This will allow home builders to input their current marketing spend and see the potential ROI they could achieve by partnering with Blue Tangerine, showcasing the value proposition effectively.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide specifically for home builders navigating the digital marketing landscape. This guide can cover topics like website optimization, SEO, social media marketing, and lead generation, establishing Blue Tangerine as a trusted authority and attracting potential clients.
Learn moreLeverage User-Generated Content (UGC)
Encourage home builder clients to share success stories and testimonials about their experiences with Blue Tangerine. Showcasing real results and positive feedback from other builders can significantly increase credibility and build trust with prospective clients.
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