Top Marketing Strategies for Brothers Gutters

Brothers Gutters User Persona

Name:

John Smith

Age :

42

Gender :

Male

Occupation :

Project Manager

Industry :

IT

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Protect his newly purchased house from water damage and potential foundation issues
• Enhance the curb appeal of his home and increase its value with a sleek and modern gutter system
• Reduce the time and effort spent on home maintenance with a durable and low-maintenance gutter solution

Frustrations

• Dealing with clogged gutters and downspouts, especially during the fall season
• Finding a reliable and trustworthy contractor who provides quality workmanship
• Worrying about the cost of repairs and the inconvenience of unexpected gutter issues

Name:

Emily Brown

Age :

35

Gender :

Female

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

Master's Degree, Marketing

Preferred platforms

GOALS

• Upgrade the gutters on her Victorian-style home to match its historical aesthetic
• Find a sustainable and eco-friendly gutter system that aligns with her values
• Ensure the long-term functionality and durability of the gutters to avoid frequent repairs or replacements

Frustrations

• Staining on her home's exterior caused by overflowing gutters
• The limited color and style options offered by some gutter companies
• Difficulty in finding a contractor who understands and appreciates the architectural style of her home

Name:

David Lee

Age :

55

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Master's Degree, Mechanical Engineering

Preferred platforms

GOALS

• Find a permanent solution to prevent leaves and debris from clogging his gutters
• Simplify home maintenance tasks as he transitions into retirement
• Secure a competitive price for gutter installation without compromising on quality and durability

Frustrations

• Spending weekends cleaning gutters himself due to dissatisfaction with previous cleaning services
• The risk of falling from a ladder while attempting to clean gutters
• The potential damage to his landscaping caused by overflowing gutters

Brothers Gutters Geographic and Demographic Insights

Geographic Insights: Brothers Gutters' primary market is the United States, followed by Canada, indicating a focus on North America.

Demographic Insights: Brothers Gutters' target audience consists slightly more of males, particularly homeowners in the age range of 35-64.

Brothers Gutters Socio-economic Profile

Household and Income Insights: The majority of Brothers Gutters' target users are in households of 3-4 with medium income levels, suggesting families are a key demographic.

Educational and Employment Insights: Most target users are employed full-time and hold at least a university or college degree, indicating a focus on educated professionals.

Brothers Gutters Behavioral Insights

Interest-Based Insights: Target users show interest in home improvement, gardening, and real estate, suggesting a focus on homeownership and property maintenance.

Technology and Social Media Usage: Users engage with Facebook, Youtube, and Instagram, and primarily use desktop and mobile devices.

Brothers Gutters Top Competitors