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Bokka Group
Group Two
Top Marketing Channels
Bokka Group
- Content Marketing
- Examples: blog posts, whitepapers, case studies
- Campaigns: Industry Insights Series, Success Story Spotlight, Digital Strategy Guides
- Search Engine Optimization (SEO)
- Examples: keyword optimization, technical SEO, local SEO
- Campaigns: Organic Visibility Campaign, Local Builder SEO Initiative, Website Performance Audit
- Social Media Marketing
- Examples: LinkedIn thought leadership, Facebook lead generation ads, Instagram project showcases
- Campaigns: Builder Connect Campaign (LinkedIn), New Home Community Spotlight, Design Inspiration Series
Top Sales Channels
- Direct Sales Outreach
- cold calls, email prospecting, LinkedIn messaging
- New Client Acquisition Drive, Strategic Partnership Outreach, Personalized Demo Offering
- Webinar/Workshop Sales
- online demos, educational webinars, virtual workshops
- Digital Solutions for Builders Webinar, Lead Generation Workshop, Website Strategy Session
- Referral Programs
- client referrals, industry partner referrals, affiliate marketing
- Builder Success Referral Program, Preferred Partner Network, Collaboration Incentive Program
Blue Tangerine SWOT Analysis
Strengths
Deep industry knowledge in home building
strong portfolio of digital marketing and web solutions
established client relationships.
Weaknesses
May lack transparency in pricing structure
potential for limited public information on specific results
niche market focus can limit diversification.
Opportunities
Expand into related real estate sectors
develop specialized AI/VR tools for home builders
host industry-specific events.
Threats
Increased competition from generalist agencies
economic downturns impacting home construction
rapid changes in digital marketing tech.
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