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Blue Tangerine is a digital marketing agency specializing in serving the home building industry. With over 20 years of experience, they offer a range of services, including website design and development, SEO, paid search, social media marketing, geofencing, email marketing, and analytics and reporting. They focus on lead generation and ROI-driven strategies to help home builders reach potential buyers, increase brand awareness, and ultimately drive sales. They also provide resources like blog posts, podcasts, and research studies to educate and inform their clients about the latest trends and best practices in home builder marketing. They also host a Builder Marketing Summit.
Major Markets
United States
Canada
United KingdomKey Competitors
Select a competitor
Zenergy Marketing
Builders Digital Experience (BDX)
Top Marketing Channels
Zenergy Marketing
- Content Marketing
- Examples: Blog posts, Case studies, Ebooks
- Campaigns: Content Marketing for Home Builders, SEO-Driven Content, Home Building Educational Resources
- Paid Advertising
- Examples: Google Ads, Social Media Ads, Display Ads
- Campaigns: Targeted Advertising for Home Buyers, Geofencing Campaigns, New Community Promotion
- Social Media Marketing
- Examples: Facebook, Instagram, Pinterest
- Campaigns: Social Media Engagement, Community Building, Home Design Inspiration
Top Sales Channels
- Direct Sales
- Initial consultation, Proposal presentation, Contract negotiation
- Personalized Consultation, Custom Solutions for Builders, Value-Based Pricing
- Partnerships
- Home builder associations, Industry events, Strategic alliances
- Partnership Programs, Referral Incentives, Joint Marketing Campaigns
- Inbound Sales
- Website forms, Landing pages, Chatbots
- Webinar Lead Generation, Online Demos, Free Marketing Assessment
Blue Tangerine SWOT Analysis
Strengths
Strong focus on home builder marketing
Proven track record of results
Experienced team of marketing professionals
Weaknesses
Smaller brand awareness compared to larger agencies
Limited service offerings beyond digital marketing
Dependence on housing market trends
Opportunities
Expand into new geographic markets
Offer specialized services for sustainable building
Develop proprietary marketing technology
Threats
Increasing competition from general marketing agencies
Economic downturn affecting home sales
Changing digital marketing landscape
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