Top Marketing Strategies for Beisla

Beisla User Persona

Name:

Sophia Miller

Age :

28

Gender :

Female

Occupation :

Marketing Coordinator

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Discover unique and ethically-made clothing and accessories that align with her personal style and values
• Support small businesses and independent creators who prioritize sustainability and transparency
• Reduce her environmental impact by choosing high-quality, durable pieces over fast fashion.

Frustrations

• Finding truly sustainable and ethical brands can be time-consuming and overwhelming
• Many sustainable options are expensive and outside her budget
• It's challenging to assess the authenticity of a brand's sustainability claims.

Name:

David Chen

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's Degree, Computer Science

Preferred platforms

GOALS

• Find unique and meaningful gifts for his partner who values sustainability and handmade goods
• Support independent artists and makers
• Discover high-quality, ethically-sourced home goods and decor that aligns with his minimalist aesthetic.

Frustrations

• Struggling to find unique and thoughtful gifts that go beyond mass-produced items
• Uncertainty about the ethical sourcing and production practices of many online retailers
• Limited options for men's sustainable and ethical fashion.

Name:

Emily Rodriguez

Age :

23

Gender :

Female

Occupation :

Student

Industry :

Education

Education :

Bachelor's Degree, Environmental Studies

Preferred platforms

GOALS

• Express her personal style and values through unique, handcrafted jewelry and accessories
• Support small businesses and artisans committed to ethical and sustainable practices
• Find affordable and stylish pieces that align with her passion for environmentalism.

Frustrations

• Limited budget for purchasing sustainable and ethical fashion items
• Difficulty finding trendy and youthful designs within the sustainable fashion space
• Feeling overwhelmed by the sheer number of online marketplaces and independent sellers.

Beisla Geographic and Demographic Insights

Geographic Insights: Beisla's primary market is the US and UK, reflecting the higher concentration of consumers interested in sustainable and ethical fashion. Other potential markets include Canada, Australia, and Germany.

Demographic Insights: Beisla's target audience consists primarily of women aged 25-34, reflecting the demographic most interested in sustainable and ethically-sourced fashion.

Beisla Socio-economic Profile

Household and Income Insights: Beisla's target market includes individuals and couples with medium income levels, reflecting their ability to afford ethically-made goods.

Educational and Employment Insights: Beisla's audience largely comprises full-time employees and students with university or college-level education, suggesting an interest in conscious consumption.

Beisla Behavioral Insights

Interest-Based Insights: Beisla's target audience is interested in sustainable living, ethical fashion, minimalism, travel, wellness, veganism, and DIY projects.

Technology and Social Media Usage: Beisla's target users are active on visual platforms like Instagram, TikTok and YouTube, primarily using mobile devices.

Beisla Top Competitors