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Automattic is a global and distributed company that makes the web a better place. They are the team behind WordPress.com and other popular products and services, including WooCommerce, Jetpack, and Tumblr. Their mission is to democratize publishing and commerce through open-source solutions.
Company : Automattic
Industry : Web DevelopmentContent Management Systems (CMS)E-commerce
Automattic Key Value propositions
Automattic Latest news
Automattic – Making the web a better place
Automattic · Home · About Us · News · Work With Us. Home. We are passionate about making the web a better place. WordPress.com. Your blog or website. Has a ( ...
Automattic | LinkedIn
Mar 17, 2021 ... Automattic | 89538 followers on LinkedIn. We are the people behind WordPress.com, Day One, WooCommerce, Jetpack, Tumblr, WordPress VIP, ...
Privacy Policy – Automattic
Your privacy is critically important to us. At Automattic, we have a few fundamental principles: We are thoughtful about the personal information we ask you ...
Automattic (@automattic) / X
WordPress.com, WooCommerce, Jetpack, WordPress VIP, Pocket Casts, Day One, Gravatar, and Automattic for Agencies) We've loved getting the opportunity to meet ...
Automattic SWOT Analysis
Strengths
Strong brand recognition with WordPressLarge and active community supportDiverse product portfolio catering to various needs
Weaknesses
Reliance on the open-source model for revenueCompetition from well-established website buildersPotential for fragmentation within the WordPress ecosystem
Opportunities
Expansion into emerging markets with growing internet penetrationStrategic partnerships and acquisitions to enhance product offeringsLeveraging AI and machine learning for improved user experience
Threats
Changing user preferences and technological advancementsSecurity vulnerabilities in open-source softwareEconomic downturns impacting customer spending on digital services
Top Marketing Strategies for Automattic
Automattic User Persona
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Automattic Geographic and Demographic Insights
Geographic Insights: Automattic sees its largest user base in the US, followed by emerging markets like India, indicating a global reach with a strong foothold in English-speaking countries.
United States
45.2%
India
15.6%
United Kingdom
8.9%
Canada
5.7%
Australia
4.1%
Demographic Insights: Automattic's user base skews towards a younger demographic (25-34), reflecting a tech-savvy audience. While slightly more men use Automattic, the gender distribution is relatively balanced.
Automattic Socio-economic Profile
Household and Income Insights: Automattic appeals to a range of households, primarily those with 2-4 members, suggesting families and young professionals as key users. The income distribution leans towards middle-income earners.
Educational and Employment Insights: The majority of Automattic users are employed full-time or are business owners with a university or college education, highlighting a tech-literate and entrepreneurial user base.
Automattic Behavioral Insights
Interest-Based Insights: Automattic's target audience shows a keen interest in technology, digital marketing, and e-commerce, reflecting their needs for online business solutions and web presence management.
Technology and Social Media Usage: Automattic users primarily access services via desktop, followed by Android and iOS. They engage heavily on Facebook, LinkedIn, and YouTube, indicating professional networking and content consumption.
Automattic Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Squarespace | 35% | Website Building, E-commerce, Marketing |
Wix | 30% | Website Building, E-commerce, Marketing |
Shopify | 20% | E-commerce, Retail, Marketing |