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Automattic Inc. Target Audience
Automattic's target audience is broad, including individuals, small businesses, agencies, and large enterprises. Specifically, it includes those who need website creation and hosting (WordPress.com), e-commerce solutions (WooCommerce), website security and performance tools (Jetpack), podcasting platforms (Pocket Casts), and AI solutions for WordPress. The audience ranges from individual bloggers to large corporations like Meta, Salesforce, and Slack utilizing WordPress VIP.
User Segments
Age: 32
Gender: Female
Occupation: Full-Time Blogger (Sustainable Living Niche)
Education: Bachelor's Degree, Journalism
Age: 40
Gender: Male
Occupation: Self-Employed Content Marketing Consultant
Education: Master's Degree, Marketing
Age: 28
Gender: Female
Occupation: Full-Time Content Creator (YouTube Vlogger)
Education: Bachelor's Degree, Fine Arts
Emily Carter
Goals
- Increase blog traffic and engagement through SEO optimization and content promotion
- Monetize her blog through affiliate marketing and sponsored posts to achieve financial independence
- Build a strong personal brand as a respected voice in the sustainable living niche.
Pain Points
- Difficulty finding reliable sources for blog content
- Struggle to maintain a consistent posting schedule
- Overwhelmed by the technical aspects of website maintenance and optimization.
Automattic Inc. Geographic Distribution
The primary market for Automattic is the United States, followed by India, the United Kingdom, Canada and Australia indicating a strong presence in developed and developing English-speaking countries.
Top Countries
United States
India
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The majority of users live in households of 1-2 people and have a medium income level, reflecting individual professionals and small business owners.
Employment Status
Income Distribution
Education Level
Automattic Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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