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Automattic Target Audience

Automattic targets a broad audience, including bloggers, website owners, small businesses, and large enterprises. They cater to individuals and organizations seeking tools and services for website creation, e-commerce, security, and content management.

User Segments

Automattic Geographic Distribution

Automattic sees its largest user base in the US, followed by emerging markets like India, indicating a global reach with a strong foothold in English-speaking countries.

Top Countries

United States flag

United States

45.2%
India flag

India

15.6%
United Kingdom flag

United Kingdom

8.9%
Canada flag

Canada

5.7%
Australia flag

Australia

4.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Automattic appeals to a range of households, primarily those with 2-4 members, suggesting families and young professionals as key users. The income distribution leans towards middle-income earners.

Employment Status

Income Distribution

Education Level

Automattic Behavior Analysis

Behavior Profile

Device Breakdown

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