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Axiota's target audience includes beef and dairy cattle producers. They cater to various operation types, including cow/calf, dairy, feedlot, and stocker/backgrounder. Their products and services aim to support cattle health and productivity across different stages of production.
The United States and Brazil are the two largest markets for Axiota, comprising a significant portion of their customer base. The company also sees potential in emerging markets like China, India and Argentina.
United States
Brazil
China
India
Argentina
Primary age group concentration shows strong presence in:
31-35
Most active age range
Axiota's target users typically reside in households of 3-4 members and fall within the middle-income bracket, aligning with average farm household sizes and income levels.
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