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Axiota Animal Health Target Audience

The target audience includes beef and dairy farmers, feedlot operators, stocker/backgrounder operations and veterinarians. Geographically, the business has sales representatives covering various regions across the United States, indicating a focus on the U.S. market. The company also refers to "Axiota Global", implying there may be an intention or existing business that extends beyond the US market.

User Segments

Axiota Animal Health Geographic Distribution

The primary market is the United States, with a significant share. Followed by Canada, Brazil, Australia and Argentina, indicating a focus on major beef and dairy producing regions.

Top Countries

United States flag

United States

80%
Canada flag

Canada

7%
Brazil flag

Brazil

5%
Australia flag

Australia

4%
Argentina flag

Argentina

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most target users have household sizes of 3-4 people and fall into the medium to high-income levels, reflecting the financial stability of established farmers and veterinarians.

Employment Status

Income Distribution

Education Level

Axiota Animal Health Behavior Analysis

Behavior Profile

Cattle Farming
Dairy Farming
Animal Nutrition
Veterinary Medicine
Livestock Management
Agricultural Technology
Sustainable Agriculture
Herd Health
Preventative Medicine
Trace Minerals
Reproduction
Milk Quality
Risk Management
Beef Production
Feed Efficiency
Animal Welfare

Device Breakdown

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