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The target audience includes beef and dairy farmers, feedlot operators, stocker/backgrounder operations and veterinarians. Geographically, the business has sales representatives covering various regions across the United States, indicating a focus on the U.S. market. The company also refers to "Axiota Global", implying there may be an intention or existing business that extends beyond the US market.
The primary market is the United States, with a significant share. Followed by Canada, Brazil, Australia and Argentina, indicating a focus on major beef and dairy producing regions.
United States
Canada
Brazil
Australia
Argentina
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most target users have household sizes of 3-4 people and fall into the medium to high-income levels, reflecting the financial stability of established farmers and veterinarians.
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