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Business and Product Insights
Product Portfolio
Multimin 90: Immunity & Antibody
Lactipro Probiotic for Beef Cattle
Multimin 90 for Milk Quality
Axiota® Animal Health Key Value Propositions
Axiota's key value proposition lies in providing effective, non-antibiotic animal health solutions that help beef and dairy producers manage risk and enhance cattle health, performance, and well-being. Their products, Multimin® 90 and Lactipro®, specifically prepare cattle to thrive during stressful transition periods, offering a proactive approach to herd management.
Axiota® Animal Health Brand Positioning
Axiota positions itself as a leader in non-antibiotic animal health solutions for beef and dairy cattle, focusing on risk management and supporting health, performance, and well-being through innovative products designed for transition and stress.
Top Competitors
Zoetis
Elanco
Boehringer Ingelheim Animal Health
Customer Sentiments
Customer sentiment appears positive, as Axiota directly addresses producer pain points like optimizing animal health, improving performance, and reducing stress, all while offering non-antibiotic solutions which aligns with evolving consumer and regulatory preferences. The focus on proven solutions and deep industry expertise further builds trust with producers and veterinarians.
Actionable Insights
To strengthen brand positioning, Axiota should invest in marketing campaigns highlighting real-world success stories and scientific data supporting the long-term benefits of their non-antibiotic solutions.
Products and Features
Multimin 90: Immunity & Antibody - Product Description
Multimin® 90 is a trace mineral injection specifically designed for cattle. It is intended to be used in conjunction with a vaccine protocol to enhance the efficacy of vaccines and bolster the overall immune response in livestock. This product works by providing essential trace minerals that are crucial for optimal immune function and antibody production.
Pros
- Multimin 90 significantly enhances cattle vaccine protection, leading to stronger immunity against diseases
- It improves the animal's overall immune response, potentially reducing the incidence and severity of illness
- This product can contribute to better herd health and improved productivity for cattle producers.
Cons
- The product's effectiveness is contingent on its use with a vaccine protocol, meaning it's not a standalone solution for immunity
- It is an injectable product, which may require trained personnel for administration and can cause stress to the animals
- The cost of Multimin 90 in addition to vaccines might be a deterrent for some producers with tight budgets.
Alternatives
- Other trace mineral supplements, both injectable and oral, are available from various manufacturers
- Competitors might offer different formulations or delivery methods for enhancing cattle immunity
- Examples include other chelated mineral injections or mineral blocks and feeds enriched with immune-boosting nutrients.
Company Updates
Latest Events at Axiota® Animal Health
Axiota® Animal Health
Axiota® Animal Health discovers, develops, and markets products for beef and dairy producers including MultiMin 90 and Lactipro.
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