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Business and Product Insights

Axiota's key products include Multimin 90, which is a trace mineral injection containing zinc, copper, manganese, and selenium. It is used to improve immunity, reproduction, and overall health in both beef and dairy cattle. Lactipro is another product platform, though the specific features are not detailed in the provided context, it is used in beef and dairy solutions during transition for cows and calves.

Product Portfolio

Multimin 90 - Immunity

Lactipro Rumen Probiotic

Multimin 90 Milk Quality

Axiota Animal Health Key Value Propositions

Axiota Animal Health offers innovative, biology-based solutions that improve cattle health and performance, focusing on prevention to help producers manage risk and meet consumer demands. Their products, like Multimin 90, enhance immunity, reproduction, and milk quality, ultimately improving profitability and sustainability for beef and dairy farmers.

Improved Immunity
Enhanced Reproduction
Optimized Milk Quality
Risk Management

Axiota Animal Health Brand Positioning

Axiota Animal Health positions itself as an innovative provider of biology- and prevention-based animal health solutions for beef and dairy cattle, focusing on improving immunity, reproduction, and overall well-being across various production stages, ultimately helping producers manage risk and meet consumer demands.

Top Competitors

1

Merck Animal Health

2

Zoetis

3

Elanco

Customer Sentiments

Customer sentiment appears to be positive towards biology-based solutions and prevention, but there's a need for more accessible information and real-time data on cattle health. Producers appreciate innovative approaches that improve herd health, optimize resources, and meet sustainability goals.

Actionable Insights

Strengthen brand recognition through targeted campaigns showcasing successful case studies and producer testimonials across key social media channels.

Products and Features

Axiota's key products include Multimin 90, which is a trace mineral injection containing zinc, copper, manganese, and selenium. It is used to improve immunity, reproduction, and overall health in both beef and dairy cattle. Lactipro is another product platform, though the specific features are not detailed in the provided context, it is used in beef and dairy solutions during transition for cows and calves.

Multimin 90 - Immunity - Product Description

Multimin® 90 is an injectable trace mineral supplement designed to enhance the immune function of cattle, specifically when used in conjunction with vaccination protocols. It contains zinc, manganese, selenium, and copper, essential trace minerals that play critical roles in immune response and overall health. By optimizing trace mineral levels, Multimin® 90 helps cattle mount a stronger and more effective immune response to vaccines, leading to improved disease protection and reduced morbidity. This product is intended for use in cattle to support their immune system and improve vaccine efficacy.

Pros

  • Multimin 90 enhances vaccine protection in cattle
  • It improves the immune response when paired with a vaccine protocol
  • The trace minerals contained are crucial for optimal immune function.

Cons

  • Trace mineral injections can cause injection site reactions in some animals
  • Overdosing on trace minerals can lead to toxicity and health problems
  • The cost of the injection may be a barrier for some producers, especially those with large herds.

Alternatives

  • Competing trace mineral injections exist, such as those from AgriLabs and Merck Animal Health
  • Oral mineral supplements are an alternative administration method, though absorption rates may vary
  • Some producers may choose to focus on mineral-rich feedstuffs instead of supplementation.

Company Updates

Latest Events at Axiota Animal Health

Axiota® Animal Health

Axiota® Animal Health discovers, develops, and markets products for beef and dairy producers including MultiMin 90 and Lactipro.

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Axiata Group Berhad - Advancing Asia

As one of Asia's leading telecommunications groups, Axiata has grown into a Triple Core Business centred on digital telco, businesses and infrastructure.

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News - Axiota® Animal Health

Axiota Animal Health and Resilient Biotics Enter Agreement to Co-develop New BRD Technology. Image. 2809 East Harmony Road #190. Fort Collins, CO 80528.

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Axiota Animal Health | LinkedIn

Apr 25, 2024 ... Axiota Animal Health. Biotechnology Research. Fort Collins, CO 2,933 followers. Preparing Cattle to Thrive During Transition and Stress. See ...

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