Top Marketing Strategies for American Parkinson Disease Association (APDA)

American Parkinson Disease Association (APDA) User Persona

Name:

John Miller

Age :

62

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Master's Degree, Mechanical Engineering

Preferred platforms

GOALS

• John seeks reliable information about Parkinson's Disease management and new treatment options to maintain his quality of life
• He wants to connect with other Parkinson's patients online for peer support and shared experiences
• John hopes to find local support groups and resources through APDA to stay active and engaged

Frustrations

• John experiences frustration with the slow pace of Parkinson's research and lack of a cure
• He struggles with the physical limitations and tremors caused by Parkinson's, making daily tasks difficult
• John worries about the financial burden of Parkinson's care and its impact on his family

Name:

Susan Chen

Age :

48

Gender :

Female

Occupation :

Marketing Manager

Industry :

Marketing and Advertising

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Susan needs information and support in caring for her aging mother who was recently diagnosed with Parkinson's
• She wants to find resources and connect with caregivers facing similar challenges
• Susan aims to raise awareness about Parkinson's within her network and support fundraising efforts

Frustrations

• Susan feels overwhelmed by the responsibility of caregiving while managing her career and family
• She struggles to find time for self-care and experiences emotional stress due to her mother's condition
• Susan is concerned about the progressive nature of Parkinson's and its impact on her mother's future

Name:

Dr. Emily Davis

Age :

35

Gender :

Female

Occupation :

Neurologist

Industry :

Healthcare

Education :

Doctor of Medicine (MD)

Preferred platforms

GOALS

• Dr. Davis seeks the latest research findings and clinical trial information related to Parkinson's disease
• She wants to connect with other medical professionals specializing in movement disorders
• Dr. Davis aims to educate her patients and their families about Parkinson's and provide the best possible care

Frustrations

• Dr. Davis is frustrated by the limitations of current Parkinson's treatments and the lack of a definitive cure
• She faces challenges in explaining complex medical information to patients and families in an easily understandable manner
• Dr. Davis feels the emotional weight of supporting patients and families navigating the uncertainties of Parkinson's disease

American Parkinson Disease Association (APDA) Geographic and Demographic Insights

Geographic Insights: The United States is the primary market for APDA, accounting for a significant majority of users. Canada, the United Kingdom, and Australia represent smaller but notable markets.

Demographic Insights: APDA's target audience skews older, with the 55-64 and 65+ age groups representing the largest segments. Females are slightly more likely to engage with APDA's resources than males.

American Parkinson Disease Association (APDA) Socio-economic Profile

Household and Income Insights: APDA's target audience typically falls within the middle-income bracket and often reside in households of 2-4 people.

Educational and Employment Insights: APDA's audience is largely retired, reflecting the older demographic of those impacted by Parkinson's. They tend to be well-educated, with a majority having some college or university experience.

American Parkinson Disease Association (APDA) Behavioral Insights

Interest-Based Insights: Target users show a keen interest in health and wellness, medical research updates on Parkinson's disease, support groups, and caregiving advice. They also seek information about neurology and healthy aging.

Technology and Social Media Usage: Users prefer Facebook and YouTube for engaging with Parkinson's-related content. While active on social media, their primary device usage leans towards desktops, reflecting an older demographic.

American Parkinson Disease Association (APDA) Top Competitors