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Axiota is an animal health company that develops and markets products to enhance cattle health, performance, and well-being. Their key product lines include Multimin 90 and Lactipro, which address various needs in beef and dairy production. They emphasize proven modes of action and aim to help producers manage risk and maximize profitability.
Company : Axiota Animal Health
Industry : Animal HealthLivestockAgriculture
Axiota Animal Health Key Value propositions
Axiota Animal Health Latest news
Axiota® Animal Health
Visit our News room to read more headlines from Axiota Animal Health. Meet ... IMPORTANT SAFETY INFORMATION FOR MULTIMIN® 90: Federal law restricts the ...
Axiota Animal Health | LinkedIn
Apr 25, 2024 ... Axiota Animal Health | 2217 followers on LinkedIn. Preparing Cattle to Thrive During Transition and Stress | Axiota® delivers best-in-class ...
Axiota Products
Axiota News · Careers. Beef Solutions. Multimin 90. Multimin Beef Solutions · Pre ... IMPORTANT SAFETY INFORMATION FOR MULTIMIN® 90: Federal law restricts the ...
Company Rebranded As Axiota Animal Health | Bovine Veterinarian
Aug 9, 2021 ... On Monday, the Animal Health & Nutrition Company was formally rebranded as Axiota ... Receive important business management and production news ...
Axiota Animal Health SWOT Analysis
Strengths
Focus on proven modes of actionStrong sales force and R&D investmentTailored solutions for different production stages
Weaknesses
Limited online presence and digital marketingPotential reliance on a small product portfolioDependence on a concentrated customer base
Opportunities
Expansion into international markets with strong agricultural sectorsDevelopment of new products addressing emerging cattle health challengesStrategic partnerships with technology providers for precision livestock farming
Threats
Competition from large multinational animal health companiesFluctuating commodity prices and economic conditions impacting farmersIncreasing regulatory scrutiny and consumer demand for sustainable livestock practices
Top Marketing Strategies for Axiota Animal Health
Strategic Partnerships and Collaborations
Partner with key players in the beef and dairy industry, such as feed suppliers, veterinarians, and agricultural associations. This will expand Axiota's reach, increase brand visibility, and leverage the expertise of others to develop joint marketing campaigns and educational initiatives.
Data-Driven Customer Engagement
Implement a customer relationship management (CRM) system to track customer interactions and gather insights into their needs and preferences. Utilize data analytics to personalize marketing messages, offer targeted product recommendations, and optimize customer service for increased retention and loyalty.
Axiota Animal Health User Persona
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Axiota Animal Health Geographic and Demographic Insights
Geographic Insights: The United States and Brazil are the two largest markets for Axiota, comprising a significant portion of their customer base. The company also sees potential in emerging markets like China, India and Argentina.
United States
60%
Brazil
15%
China
10%
India
5%
Argentina
5%
Demographic Insights: Axiota's target audience consists mainly of males aged between 35-64, reflecting the demographics of farm owners and decision-makers in the agriculture industry.
Axiota Animal Health Socio-economic Profile
Household and Income Insights: Axiota's target users typically reside in households of 3-4 members and fall within the middle-income bracket, aligning with average farm household sizes and income levels.
Educational and Employment Insights: The majority of Axiota's target users are employed full-time as farm owners or workers, with a high school education level being most common.
Axiota Animal Health Behavioral Insights
Interest-Based Insights: Target users show interests in agriculture, livestock, farming technology, heavy machinery, and rural lifestyles, reflecting their professional and personal lives.
Technology and Social Media Usage: Users prefer Facebook and YouTube for information and entertainment, accessing content primarily through desktops and Android devices.
Axiota Animal Health Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Zoetis | 40% | Animal Health, Pharmaceuticals, Vaccines |
Merck Animal Health | 30% | Animal Health, Pharmaceuticals, Parasiticides |
Boehringer Ingelheim | 20% | Animal Health, Pharmaceuticals, Livestock |