Top Marketing Strategies for Fraser Valley Real Estate Board

Fraser Valley Real Estate Board User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

Realtor

Industry :

Real Estate

Education :

Bachelor's Degree, Business Administration

Preferred platforms

GOALS

• Increase her client base by generating leads through social media marketing and networking events
• Close more deals by leveraging market data and insights to advise clients effectively
• Build a strong professional reputation and become a trusted advisor in the Fraser Valley real estate market

Frustrations

• Finding qualified leads and converting them into clients
• Dealing with challenging clients who are indecisive or have unrealistic expectations
• Staying up-to-date with the constantly evolving real estate market and regulations

Name:

Mark Williams

Age :

45

Gender :

Male

Occupation :

Broker

Industry :

Real Estate

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Expand his brokerage by recruiting and mentoring new real estate agents
• Increase revenue and market share for his brokerage by closing high-value deals
• Stay ahead of the competition by adapting to new technologies and market trends

Frustrations

• Managing a team of agents with different levels of experience and performance
• Maintaining a positive and productive work environment while facing competitive pressures
• Balancing the demands of running a business with providing excellent service to clients

Name:

Jessica Lee

Age :

28

Gender :

Female

Occupation :

Aspiring Realtor

Industry :

Real Estate

Education :

Diploma, Marketing

Preferred platforms

GOALS

• Pass the real estate licensing exam and launch a successful career as a realtor
• Build a strong online presence and attract potential clients
• Gain practical experience and mentorship from experienced real estate professionals

Frustrations

• Finding relevant and trustworthy study resources to prepare for the licensing exam
• Building a professional network and making connections in the real estate industry
• Overcoming the initial hurdles of starting a new career and building a client base

Fraser Valley Real Estate Board Geographic and Demographic Insights

Geographic Insights: The Fraser Valley Real Estate Board primarily serves the Canadian market, holding a dominant 99% share. The remaining 1% is attributed to the US market.

Demographic Insights: The target audience consists of users aged 25-44 (60%), with a slightly higher male preference (55%).

Fraser Valley Real Estate Board Socio-economic Profile

Household and Income Insights: Target users typically reside in households of 2-4 people (65%) and fall within the medium to high-income brackets (80%).

Educational and Employment Insights: The majority of the target users are employed full-time (60%), with 70% having attained university or college-level education.

Fraser Valley Real Estate Board Behavioral Insights

Interest-Based Insights: Users are interested in real estate, investments, technology, business news, marketing, local news, and home design.

Technology and Social Media Usage: Users favor LinkedIn, Facebook, and Instagram. They primarily use desktop devices, followed by Android and iOS equally.

Fraser Valley Real Estate Board Top Competitors